Stephen Waddington

OCTOBER 18, 2018

Here’s a process, tools and forward planning data to help build a news or editorial calendar. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. Documents can also be easily exported in a virtual, physical file or print format. News has a finite shelf life.

Tools 203

Tools Web Banking Wikipedia 203

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Independent third-party tools are available that provide such data about news and political publishers.

Communications 189

Communications Journalism Advertising Advertising 189

Cision

FEBRUARY 26, 2016

How have traditionally print newspapers made sense of the changing media landscape? region’s most widely circulated newspaper and the winner of 47 Pulitzer Prizes, for answers. Q: What’s the role of data in your stories today? What kind of data do you look for? “Rarely does anyone say, ‘Here’s the data.’”

Newspapers 120

Newspapers Print Mobile Pitching 120

Sword and the Script

SEPTEMBER 7, 2021

In a press release, the company said the “acquisition will enable Talkwalker to rapidly expand its product review capability and integrate Reviewbox’s e-commerce data, including product reviews, product catalogs, and pricing, into its consumer intelligence platform, providing additional customer insights for its clients.”.

Software 89

Software Print Tools SEO 89

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. Our newspaper ended up winning an award for our reporting. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data.

Meeting 60

Meeting Automotive Transportation Media 60

Cision

NOVEMBER 28, 2017

While today’s PR and marketing culture is overwhelmed with data points and statistics, they have come in awfully handy when determining how content is consumed and used. If you’re starting a new campaign and you don’t want to strain existing influencer relationships, then a team is needed to pull in all that fresh data.

Small Business 245

Small Business Media SMB Pitching 245

Cision

NOVEMBER 21, 2017

Unfortunately, with millions of conversations happening daily, it is near impossible for communications teams that aren’t equipped with the right technology, to make sense of all that data. It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. How to do that?

How To 149

How To Social Media B2C Television 149

Beyond PR

MARCH 22, 2018

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. This data can then be used to fine-tune future campaigns and improve messaging and influencer strategies.

Media 75

Media Radio Newspapers Print 75

Stephen Waddington

JUNE 16, 2019

Two data points from the past week should concern you if you work in marketing, media or public relations. Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Newspaper brands continue to suffer as readers shift from print to digital.

Print 60

Print Storytelling Newspapers Advertising 60

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. How would you explain what you do for a living in simple terms? 8) “Consult, coach, teach.”.

Employee 150

Employee Print Writing Survey 150

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? What is Generative AI?

Viral 52

Viral Crisis Communications SEO Reputation 52

Bianchi Biz Blog

NOVEMBER 19, 2020

Or this response from Brad Kuvin at MetalForming & 3D Metal Printing : “I’ve spent my career focused on the idea that our stories should help our readers perform their jobs better. Or this straightforward response from Mike Millikin of Green Car Congress : “I look for hard developments and/or data.”. Timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. He replied that he hasn’t read a newspaper in years. I was taken aback.

Newspapers 74

Newspapers Print Radio Local 74

Wildfire

JUNE 25, 2019

The very next day, LifeDirect ingeniously placed a print ad in leading New Zealand newspapers that took the style of an obituary, explaining how Simon had failed to identify the beneficiaries of his policy and inviting readers to stake their claim to a portion of his $10,000.

Fashion 40

Fashion Comparison Insurance Insurance 40

Buzzstream

OCTOBER 17, 2018

Most print and online publications include an editorial calendar in their media kit. Lesson 2: Appeal to the Masses By Including Regional Data. Regional data that is broken down by state or city is always a great way to help holiday campaigns succeed. Having regional data allows you to send pitches at a highly efficient rate.

Pitching 105

Pitching Viral Data Content Marketing 105

Stephen Waddington

DECEMBER 30, 2019

The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. Each user has a different algorithm-driven experience based on the data that these platforms gather about us. An AI Council and Centre for Data Ethics and Innovation have also been established.

Government 103

Government Education Print Ethics 103

Maxim Behar

MARCH 11, 2021

I was very keen to start a small daily newspaper in English for foreigners in Bulgaria, who were not all that many at the time. Throughout my professional life of a journalist, I had only worked in daily newspapers, and of course I knew how to do it. What are your memories of March 12, 2001, your launch day?

Newspapers 52

Newspapers Hotels Media Advertising 52

Sword and the Script

SEPTEMBER 8, 2020

In addition, there are dedicated posts that focus in on slices of the data around topics like the top PR challenges , the PR organization , media relations , storytelling , PR ethics , media bias , and the most recommended PR tech vendors. >>> Because so many journalists are on the platform.

Survey 98

Survey Industry Leadership Study 98

Reputation Us

SEPTEMBER 7, 2016

That’s why a crisis communications plan must be developed first before the inevitability of a data breach, a cyberattack or internal fraud sinks the credit union’s valuable reputation. A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Flatiron Communications

DECEMBER 10, 2015

It’s part of a larger push by the German newspaper publisher to re-invent itself through U.S. Like previous years, Business Insider co-founder/publisher Henry Blodget open with an overview of the changing media landscape, culling data from eMarketer and his own research team. Paywalls rule.” Messaging apps?

Newspapers 28

Newspapers Conference Print YouTube 28

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

OCTOBER 22, 2019

Here’s the budget data gleaned from the report: Marketing budgets have grown 6.3% over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. 66% said newspapers.

Marketing 66

Marketing Survey Study B2B 66

Beyond PR

JUNE 8, 2016

Learn more about data visualization. Kavitha noted to up-and-coming journalists that interning at a print job is critical. You just have to start with print,” she said. This is an area where PR can help. Just as today’s journalists are required to wear many hats, so are you.

Media Relations 40

Media Relations Media Journalism Print 40

Bad Pitch Blog

JUNE 22, 2009

The latter is one of the most effective ways to get coverage in your favorite newspaper or magazine. I’m sure that after BusinessWeek printed these sentences, Martin and his pals were high fiving each other in the conference room, sparking up Churchills left and right. I, however, do not recommend death or taxes. Be the letter writer.

Newspapers 40

Newspapers Print Writing Video 40

Mindful Marketing

SEPTEMBER 11, 2015

Some of his clients have included Dassault Systèmes, Texas Instruments, Sapient, Konica, Corel, Computer Associates, Imprivata, Xigo (purchased by Dimension Data), Mimecast and Newbridge Networks (purchased by Alcatel-Lucent). Jeff is now a Vice President at fama PR in Boston.

Marketing 50

Marketing Wireless Software Journalism 50

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. The report is based on data collected from a series of surveys of more than 80,000 people in 40 markets. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media.

Newspapers 103

Newspapers Print Local Television 103

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e.,

Pitching 83

Pitching Writing Film How To 83

NewsWhip

APRIL 28, 2021

Kirsty O'Connor, Director of Content, Data + Digital for Middle East + Africa Hill+Knowlton Strategies. David Soutoul, Data + Analytics Manager for APAC Hill+Knowlton Strategies. David Soutoul is the Data + Analytics Manager for H+K Singapore and the practice lead for Asia. Watch webinar. Read transcript. Paul: I’m sure.

Consumer 78

Consumer Measurement Local Data 78

Stephen Waddington

MAY 5, 2019

Adding SEO and social data to pitches adds huge value for time pressed journalists. Facing pressure to drive readership, engagement and revenue, journalists are making data-driven decisions about the content they publish. Print accounted for 43.8% Tailored pitches have always been the key to success in media relations.

SEO 60

SEO Media Relations Pitching Report 60

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Source: A PR View of Media Bias [Survey Data] ). Are PR pros truthful?

Survey 178

Survey Marketing B2B Study 178

Cision

OCTOBER 14, 2015

More data journalism. More and more major news producers have a data journalism specialist or team. Tim Berners-Lee, who invented the World Wide Web, declared “ data-driven journalism is the future.” However, with access to the data and some training in using it, data journalism can empower citizen journalists.

Journalism 120

Journalism Trends Local Print 120

Stephen Waddington

JULY 11, 2017

However, longitudinal data collected since 2007 from nearly 25,000 communication professionals throughout Europe has repeatedly found the strategic alignment of communication and organisational goals as the most important issue. #4 4 Channel shift from print to social exaggerated. 5 Hypermodernity.

Communications 115

Communications Publicity Survey Newspapers 115

PRSay

SEPTEMBER 9, 2016

Data driven insight is one of the most powerful tools in the world of communications. Boomers are still reading their news in printed copies of newspapers (41%) and are avid TV news watchers (78%). More than one third (35%) of Millennials have never purchased a print copy of a newspaper. Millennials.

Newspapers 60

Newspapers Print Sports Consumer 60

Bianchi Biz Blog

APRIL 29, 2024

This includes print newspapers, digital news sites, television, and radio stations. Regulatory Awareness: Keep abreast of the local regulatory environment, especially laws related to advertising, marketing, data protection, and free speech. They can act as a bridge, helping you navigate and avoid potential pitfalls.

Marketing 92

Marketing Local Crisis Management Internal 92

Shift Communications

DECEMBER 1, 2016

Authoritative data allows PR professionals to do just that, defining trends or uncovering something “new.” At SHIFT, we take pride in our data-driven approach. To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc.

Strategy 60

Strategy Print Insurance Insurance 60

Cision

JUNE 24, 2016

In this recap of the Cision Connects event series, we dig into how The Washington Post, one of the top newspapers in the U.S., The Washington Post was founded in 1877, and since that time has expanded upon its print edition to reach the online and social spheres. is keeping up with the ever-changing media landscape.

Pitching 159

Pitching Social Media Fashion Newspapers 159

Norton's Notes

JULY 17, 2014

Digital journalism can mean many things according to Wikipedia: Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast. So we have ascertained that the future is still digital.

Journalism 50

Journalism Digital PR SEO Wikipedia 50