Print newspapers still drive best ad engagement in Canada

Agility PR Solutions

Do newspapers still have ad power? They sure do in the Great White North, according to a new study from News Media Canada, which found that printed newspaper ads engage Canadians more than any other medium, print or digital. Specifically, the community media policy outlet’s 2019 Local Newspapers: Engaged and Connected Report reveals that advertisement engagement for print […].

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Social Media Overtakes Print Newspapers as News Source


For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. adults said they often get news from social media, compared to 16 percent from print newspapers. Newspaper circulation has been declining for years, while the portion of Americans who use social media has modestly increased. News websites are the next most common source, followed by radio, social media and print newspapers.

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Newspaper SOS: Why print publications are in desperate need of PR

PR Daily

In my last newsroom, working for Ohio’s largest newspaper, I didn’t have my own desk. Imagine my surprise when I reported for work in public relations, having leaped from the unfolding train wreck that is newspaper journalism after 30 rewarding years. Why newspapers' problem is PR's problem. I stopped responding because there were only so many ways to say, “I’m sorry, the newspaper you remember is not here anymore.”.

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Should you feel ashamed for reading the hard copy newspaper?

Communications Conversations

Every so often, I’ll see it in one of my social feeds: That comment or remark from a friend, colleague or industry person taking jabs at the hard copy newspaper and those that read it. I still love my hard copy newspaper. In fact, I would like to flip the popular thinking: Instead of asking “why would I read the daily newspaper? ask yourself: Why AREN’T I reading my daily newspaper? Now, I know the print newspaper has its downsides.

Print vs. Online Monitoring

Media Bullseye

When I worked as a legislative aide in a state senator’s office in Missouri, we’d receive a packet of photocopied articles every morning—a team of early risers stashed somewhere in a basement office at the capitol building would pore over the morning editions of the state’s newspapers and painstakingly cut out articles, tape them to photocopy paper, and then distribute them to Senate offices. Print Persists.

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How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms. Perhaps none have been affected more than print newspapers. Across Canada, newspapers ranging from local dailies to national media are dealing with organizational restructuring, as they layoff long-tenured journalists and make changes to employee contracts and benefits.

Print news media is dying

Stephen Waddington

Print news media under threat is not an exclusive. Jessica Pardoe When did you last read a newspaper? In fact, it’s becoming unusual to pick up a newspaper. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule. Clickbait and advertising excess Media outlets such as The Daily Mail, The Sun, and The Mirror flourish in digital and print. It devalues print coverage as readership falls.

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The Joy a Newspaper Brings

Waxing UnLyrical

When my husband went out a short while ago to get the newspaper (yes, we still get one newspaper delivered), he also brought in a box that had apparently been waiting for me on our doorstep since last evening. I opened it to find the April 3 edition of several Indian newspapers, exulting and reveling in India’s victory in the 2011 World Cup. The newspapers themselves took rather a circuitous route to get to me. He didn’t just find a couple of newspapers.

Media trends—which newspapers do readers trust most?

Agility PR Solutions

A new study measuring “trust” among readers of their newspapers-of-choice from Brand Keys found The New York Times and The Wall Street Journal #1 among fifteen papers examined in this wave of research. Because ideology self-defines selection when it comes to actually subscribing to a newspaper (print or online) the contribution range identified for “trust” in the various newspapers […]. The post Media trends—which newspapers do readers trust most?

Who killed the newspaper critic?

Mark My Words

Newspapers have been shedding their arts reporting for decades, relegating reviews to dispensable supplements and buried middle-pages. Print media is locked in a budgetary straitjacket- in these circumstances having a fulltime ballet critic may be an unaffordable luxury. With the internet we no longer have a choice of 5 or 6 critical voices but thousands, each catering with expert knowledge and passion for niches that a selective newspaper wouldn’t deign to cover.

Know the nuances of pitching online versus print outlets

PR Daily

Whether you’re looking to score a coveted placement in InStyle or a featured product in a Refinery29 slideshow, keep in mind that long-lead (print) media and short-lead (digital) media have different requirements when it comes to putting together a story. Print/long-lead media needs. Although some long-lead print magazines are cutting budgets and shooting less in house, be prepared for them to ask for product samples to photograph. Print/long-lead media needs.

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How an underground high school newspaper led to a 10+ year blog

Communications Conversations

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. And second, school newspapers are in my blood. The printing.

Local newspaper ‘headline’ goes viral after proofreading error

PR Daily

Such was the case in Wednesday’s front page of Cambridge News , a local newspaper in the United Kingdom: Hope you’re having a better day than the production editor of the Cambridge News This’ll be featured in newspaper sub-editing courses for years. In an apology to readers, Cambridge News wrote: The headline should have read '£2m for 'sex lair' school' in reference to a story printed on page 11 of today's newspaper.

Newspapers remain a political campaigning tool: question everything you read

Stephen Waddington

Newspapers are about as useful as campaign leaflets as a form of electoral scrutiny. The reach of the print media is much diminished since the 1990s. It's The Sun Wot Won It" has become shorthand for the influence of the media on the election process yet the fragmentation of media means that no newspaper has the influence to swing an election if indeed it ever did. Media oligarchy The right-wing newspapers in the UK are controlled by a small number of people.

Can Newspapers Tip The Scales on Scalia?

Flatiron Communications

As our impossibly divided nation chooses sides in the battle over whether President Obama has the Constitutional right to nominate a replacement for Justice Scalia (hint: he does), more bad news keeps coming about the future sustainability of newspapers: Gannett’s revenue falls on continued declines in advertising sales and circulation The post Can Newspapers Tip The Scales on Scalia?

Newspapers Getting Their Game On

Flatiron Communications

If you hadn’t heard, the former “Gray Lady,” a name derived from the color (or lack thereof) of its newsprint, just distributed one million Google Cardboard VR viewers to subscribers of its Sunday print edition. The post Newspapers Getting Their Game On appeared first on Flatiron Communications LLC. A few years back at SXSW, the ubiquity of QR codes earned that promising AR-like technology the conference crown, in spite of its obvious flaws.

Infographic: The power of print media

PR Daily

Many think the rise of digital platforms have brought about the death of printed publications, but this guide argues you shouldn’t ignore traditional outlets. Print media plays an important role in Americans’ daily lives. Digital media outlets and the immediacy of social media platforms might lead many to believe that print materials no longer hold value, but according to Canon’s “Print for Action Survey,” conducted by Ipsos , traditional channels still have staying power.

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Will Television Follow Newspapers’ Fate?

Flatiron Communications

One of the bigger questions that emerged from last week’s Business Insider Ignition conference revolved around whether traditional television will endure the same pain as the newspaper industry has. TV will soon feel newspapers’ pain.” ” “Traditional TV networks will go through many years of pain, like newspapers.” It’s clear that the newspaper industry has endured considerable, and some predict life-ending pain these last ten years.

How Securing Media Coverage Brings Greater Value Than Ever

PR Insiders

Did you read that newspaper article in print or on your phone? The New York Times has about 833,000 print subscribers, which is impressive on its own merits. Nearly all newspapers and magazines have an online version available, and those online articles also have long lives.

Mirror mirror on the wall, is this not the death of newspapers after all?

PR in High Definition

The death of print media has been speculated for years now, but Trinity Mirror is taking a punt and unveiling a new Monday-to-Friday newspaper, The New Day, from 29 February. The post Mirror mirror on the wall, is this not the death of newspapers after all? appeared first on Firefly Communications. Blog News PR Industry news PR Points of view Traditional PR

Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell


Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. In the words of Ruth Jamieson’s new book on the indie mag explosion, “Print Is Dead. Long Live Print”! Our new magazine really is a print product.

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How To Hire The Best PR Firm For You

PR Insiders

Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media.

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4 Tips For Creating Successful Media Pitches

PR Insiders

Each day, newspaper journalists, as well as hosts and producers of TV and radio talk shows, scroll through a never-ending barrage of email messages, many of which they no doubt delete without reading. […]. General Marketing PR Education Print Publicity marsha friedman pr firm Public Relations Social Media Marketing talk radioAnyone who’s tried their hand at promoting a brand through PR can tell you that grabbing the media’s attention isn’t always easy.

Man Bites Dog: Newspapers Outlive Themselves, Blissful Ignorance Becomes Artform

Bad Pitch Blog

Freely ask anyone with Wordpress capabilities if you think this isn''t the news that''s fit to print. 2001 blogs HTML New York Times Op-Ed Slow Death of Newspapers Trombones Willful Ignorance News came last week that the Old Grey Lady is starting an Instant Op-Ed feature online. This new technology will "allow the paper''s Web site to post immediate expert viewpoints on breaking news," said Editorial Page Editor Andrew Rosenthal. Thank you, New York Times.

"It was just on the web site, not in print."

Bad Pitch Blog

But if a client is (still) questioning the value of online placement vs. print placement, you should show them this video. Can you say the same about last week''s newspaper I''ve heard the headline of this post from clients and colleagues in the past. You probably have too. Sure nothing can compare to actually holding the fruit of your labor. The Online Media from RealWire on Vimeo. New rules for new tools.

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Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune


If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. Paul Business Journal , Twin Cities Business’ e-briefcase, and even Huffington Post have eroded the value of the daily newspaper at 425 Portland Avenue? There’s a challenge because we have to put out 7 newspapers a week.

How to get your news in the local press

Action PR

If you’re hoping for print coverage, make sure to check when the paper is going to print before sending your story. Typically their deadline for news will be in the morning the day before, and most news teams won’t be around on printing day. It’s important your images are hi-res so they work for print editions, as well as online. Our advice would be: Invest in a digital camera – photos for print need to be at least 1mb.

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Mobile marketing drives digital ad spending

PR Daily

As advertising on traditional channels like TV, radio and newspapers declines, many brand managers are turning to the internet for a new audience—specifically mobile phone users.

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How to submit photos that the news media will use

Axia PR

As newsrooms continue to shrink, they rely more and more on their reporters to write for print and online as well as take their own photos and videos. Many companies struggle with submitting photos that newspapers and magazines will and can use. Be a better resource for the media.

10 Top Media Trends for 2021

PR Daily

As most print media outlets are now operating online, a story’s importance is now based by how many clicks and shares it gets. The demise of many small, hyperlocal newspapers and radio broadcasts has created “ news deserts” in many communities throughout the U.S.

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Breaking the news: The digital transformation challenge for news organisations

Doctor Spin

Traditionally, news stories have lived in either newspapers or on television. However, the news media landscape of tomorrow will have little to do with newspapers and broadcast networks. Starting point: The newspaper challenge.

Bad News About Ink: an open letter to clients

Bad Pitch Blog

The problem is that because everyone is migrating to the ''Net, ole print –notably newspapers– is fast going way of the dodo as advertisers flock to the place they can get real traction. Sudden disclaimer: This is not implying that buying newspaper ads translates into editorial coverage — or anything but stained hands.] bad clients blogs dead media New York Times newspaper slow death PR professionals public relations web coverage

Fast, Fleeting and Fake: Why Today’s Media Landscape Needs You

Stern + Associates

We’re no longer consuming news from a print newspaper delivered to our door in the morning. The media is responding to the current digital climate. Most of us also aren’t. The post Fast, Fleeting and Fake: Why Today’s Media Landscape Needs You appeared first on Stern Strategy Group. Marketing/PR Strategy Media Relations Thought Leadership Journalism media landscape Social Media

Hello Out There: Why Letters to the Editor Are Pure PR

Bad Pitch Blog

The latter is one of the most effective ways to get coverage in your favorite newspaper or magazine. Martin, EVP for Public Relations and Employee Communication at AT&T, takes up a full page (small print, naturally) to grind an extremely angry ax and truly straighten out, he says, the “blatant distortions” served up in an article the week before. communication good PR Good Writing Skills letters Mark Twain newspapers pure PR Samuel Clemens writing for publicity

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What PR Success Looks Like In A Data-Driven World

PR Insiders

A store advertises its Memorial Day sale with a mammoth two-page newspaper spread and the store’s foot traffic either goes up or it doesn’t. When we talk about the media, we think of newspapers, magazines, TV, and radio. We often hear people express puzzlement about the value of PR.

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What the GateHouse/Gannett deal means for PR pros

PR Daily

newspaper chains are fusing as one media powerhouse, in hopes of bolstering an industry in decline. The newspaper market hasn’t recovered—but a mega-deal might help some local papers stay afloat. The two biggest newspaper companies in the U.S.—Gannett Gannett publishes USA Today, in addition to many well-known local newspapers. The move will probably do little to reverse local newspapers’ downward trend. The top two U.S.

Journalists Love Twitter, and if Your Job is Media Relations, You Should too

Sword and the Script

Most PR professionals seem to agree that media relations just gets harder every year. In 2018, 51% of respondents said media relations is getting harder, according to the annual JOTW Communications Survey, that I’ve partnered with Ned Lundquist and Ned’s Job of the Week newsletter to field.

Newsprint in pain as COVID-19 bites, so what’s next?

Stephen Waddington

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. There are similar stories unfolding at local newspaper companies JPI Media and Newsquest.

Meet the Media – Dan Rosenheim

Landis PR

How is reporting different at newspapers, TV and wire services? Performance isn’t typically an issue in print — using prose to tell a compelling story is. By David Landis, LCI. Dan Rosenheim is the Director of Business Development at Bay City News.

13 stories about the future of news

Stephen Waddington

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. The future of news is complicated. There are no easy answers.