Cision

JUNE 8, 2017

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. Here are a few ways you can streamline your pitching process. Within every great PR and marketing campaign lies a solid media list. Pitching to Canadian media?

Pitching 225

Pitching Print Conference Local 225

Axia PR

SEPTEMBER 20, 2023

Marketers need to be more selective and creative when pitching ideas. PR professionals have always tried to make their pitches more enticing by linking them to major news events. However, new data reveals this once-solid strategy is becoming increasingly ineffective in 2023.

Pitching 62

Pitching Creativity Data Strategy 62

OnePitch

JANUARY 11, 2023

On this week’s Pitches That Placed, we’re highlighting a pitch that landed an exclusive in TechCrunch for a brand new report on early-to-late-stage startups. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Subject line: {First Look} [company name] Data for you.

Pitching 52

Pitching Report How To Analysis 52

ImPRessions - Crenshaw Communications

MAY 22, 2018

The B2B buyers’ journey has been evolving rapidly, with research indicating that “decision makers don’t just go to a website, add a data center to their shopping cart and check out. Pitching trade press can be easier than nailing a story in a large media outlet. How trade coverage wins. Trades placements yield good returns.

Pitching 168

Pitching Real Estate B2B Journalism 168

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

MAY 2, 2023

Short PR pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more, according to data analyzed by Propel. Some might find that refreshing because the larger market discussion of AI has covered a lot of ground – from awe to panic. Now it’s gone quiet.

Pitching 126

Pitching Study Technology Report 126

Shift Communications

JANUARY 30, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. Who should we pitch this story to?

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

Flack's Revenge

OCTOBER 30, 2019

We’ve all done things we thought were great but were not well received, or where reality crashed the perfection party: The golf putt that almost went in The drunken wedding toast that seemed funny at the time The baseball pitch that was for sure a strike, until the ump ruled “ball!” And what about PR pitches?

Pitching 120

Pitching YouTube Data System 120

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. But with many companies doing business internationally it’s smart to look outside our own media market for openings. Use data and assets — or create your own. Look globally for reactive news.

Retail 368

Retail Media B2B Pitching 368

Stern + Associates

SEPTEMBER 27, 2023

There tends to be a rivalry between sales and marketing teams. Sales often sees marketing as out-of-touch with what’s really happening on the frontlines. Marketing can view sales as focused only on individual deals rather than the big picture. But sales folks should understand how marketing supports sales.

Marketing 62

Marketing Data Groups Strategy 62

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Some call it newsjacking. Combine automation with human monitoring. Choose the right media.

Pitching 136

Pitching Media Privacy YouTube 136

Shift Communications

JANUARY 23, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. Crafting the Data-Driven Pitch.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Shift Communications

NOVEMBER 7, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. What It Means to Be Data-Driven.

Data-Driven PR 157

Data-Driven PR Data Pitching Google 157

The Proactive Report

DECEMBER 9, 2022

One for the most exciting tools available to PR and marketing pros is audience analytics and tracking. These tools gather data on your audiences – who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them.

Analytics 246

Analytics YouTube Analysis Data 246

PR in High Definition

JULY 28, 2022

The value of data has become an inescapable fact of the modern world. No sector, industry or market could claim to be better off without data-driven insights that allow them to make informed decisions. Today, business success is so often shaped by how well data is being used. Data-driven goals, on and off pitch.

Analytics 62

Analytics Data Energy Sports 62

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 90

Pitching Report Software Survey 90

5W PR

JANUARY 3, 2024

Choosing a career in the fields of public relations or marketing involves navigating distinct professional landscapes. Pitching story ideas to journalists to secure media coverage. Marketing Marketing revolves around promoting products or services, driving sales, and ultimately generating revenue.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Deirdre Breakenridge

OCTOBER 16, 2014

Keeping an eye on Data and Data Education. Fast forward to 2014, data fuels their stories today. If journalists are learning about data journalism, then shouldn’t PR people be educated as well? Journalists are increasingly using data and PR people will be poised to offer interesting insights to them.

Big Data 250

Big Data Data Education Internal 250

Konnect Agency

OCTOBER 25, 2023

As we celebrate the spooky season, it’s essential for marketers and PR professionals to avoid falling into the haunting traps that can sabotage their efforts. Mark yourself as “safe” this spooky season and make sure you don’t succumb to these haunting marketing mishaps.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Reputation Crisis Communications 195

Buzzstream

JUNE 15, 2020

First, we looked at budgets, because when cash flow gets tight, some of the first things businesses typically cut are PR and marketing. . Next, we looked at whether the pandemic is having an affect on the frequency of pitches PR professionals send out. Addressing COVID-19 When Pitching. Popular Verticals to Pitch.

Pitching 93

Pitching Survey Ethics Report 93

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Read more: PR ought to be in the B2B marketing mix because that’s where tech buyers look first 5. PR Tech Sum No.

B2B 108

B2B Survey Pitching Software 108

Stephen Waddington

FEBRUARY 19, 2020

Our goal is to disrupt the market for male underwear and become a global brand within three years. About the market There are 20 million men in the UK. Skidz estimates that men change their underwear every two to three days, making the market approximately 60 million pairs of pants per year. Limited data is available.

Pitching 102

Pitching Instagram Agency YouTube 102

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Data-driven decisions hit the sweet spot Data-driven decision making has radically changed marketing, and its use in PR is more than a flirtation. Today, PR strategy is often informed by data insights. It’s not a fling, but a long-term commitment to staying ahead in the PR game.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

PR for Anyone

DECEMBER 8, 2022

Don’t pitch what everyone else is going to which is end-of-year wrap-ups, 2023 predictions, resolutions, weight loss, and organization… you’ll never cut through the noise But if you pitch something they aren’t expecting… you give the media a “WOW! I didn’t think of that! PR FOR ANYONE.

Media 130

Media Pitching Privacy Video 130

Sword and the Script

JANUARY 9, 2024

Whether you are in the market to buy this year or not, spend some time looking at the newer or independent vendors on this list. Maybe there are just less pitches submitted [in] total now and landing a link is easier, but I’m skeptical. I don’t agree with all of that but I share the sentiment.

Brand 151

Brand Branding Reddit Pitching 151

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. They wind up in pitch decks, tech journalists’ inboxes, and in business meetings. Big Data – Big Data is overused because it’s so often used to describe any kind of data.

Big Data 296

Big Data Technology Data Energy 296

Cision

FEBRUARY 19, 2016

Cision’s Media Research team maintains hundreds of thousands of media profiles, and reaches out to thousands of journalists daily to ensure the accuracy of our data. In addition to ensuring accuracy, we solicit pitching tips from all of the journalists that we list. If pitching by phone, leave a detailed message about the products.

Pitching 120

Pitching How To Trade Shows Case Study 120

Cision

JUNE 2, 2016

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Communication professionals and influencers spoke about what data is important, how to humanize data and what to do with it once you have it. “We used to love data because we wanted to predict behaviors. Pitch Smart, Not Hard.

Data 120

Data Conference Measurement Pitching 120

Cision

OCTOBER 14, 2016

In that time, he’s learned how to spot good pitches from a lightyear away. How do you prefer to receive pitches? Can you be pitched via these channels? I try to be easy to find and contact so if social pitching works for you, have at it. Harvey’s career started in the U.S. Blue Apron, not smart fridges.

Pitching 120

Pitching Trends Telecommunications Technology 120

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Event & Experiential Marketing. Influencer Marketing & Blogger Relations.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. Further, more than half (54%) “say they are relying on” data about the amount. Journalists want data from PR What do journalists want from PR?

Journalism 129

Journalism Media Relations Report Media 129

Flack's Revenge

MARCH 24, 2023

One was from an old friend and Fusion PR partner, Drew Neiser , CEO and founder of Renegade Marketing. It began: The unpredictability of PR especially for demand generation has pushed it down the B2B marketer’s priority list. The pitch said: Using data from the U.S. He hosts CMO Huddles , a forum for B2B CMOs.

B2B 240

B2B Nonprofit Small Business SEO 240

ImPRessions - Crenshaw Communications

JULY 7, 2021

To build trust, and to encourage a response to a solid pitch, even if the answer is no. A great example was a French company we worked with that was launching their competitive pricing tool in the US market. The data was the perfect companion to the launch story! Do you have any news for us to pitch? Why bother?

Agency 353

Agency Interviews Pitching Retail 353

Stephen Waddington

JANUARY 27, 2021

In digital marketing and PR it has returned to pre-COVID-19 levels but several sectors remain challenged. Impact of COVID-19 on recruitment in digital marketing and PR Organisations are focused not only on replacement hires but also investment and growth. Uncertainty led to hiring freezes right across the market.

Marketing 140

Marketing Travel Storytelling Healthcare 140

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. You must consider which outcomes best align with the business’s ambitions for growth, market position, or reputation management. Perform a little market research and perhaps build separate event-based personas.

Community 91

Community How To Marketing Data 91

Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. You’ll remember that I shared a brief for a start-up focused on the pants market last month. I’m following a team as it prepares its pitch response. The market for pants in the UK is approximately 60 million pairs per year.

Pitching 79

Pitching Agency Creativity Guidelines 79