Konnect Agency

OCTOBER 25, 2023

As we celebrate the spooky season, it’s essential for marketers and PR professionals to avoid falling into the haunting traps that can sabotage their efforts. Mark yourself as “safe” this spooky season and make sure you don’t succumb to these haunting marketing mishaps.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Reputation Crisis Communications 195

Remote PR Jobs

JANUARY 30, 2024

Journalists rely on pitches, press releases, and media advisories to determine the newsworthiness of a story so by presenting information in a compelling manner, PR professionals increase the likelihood of their stories being picked up and shared by media outlets, amplifying the reach and impact of their efforts.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 370

Training Media Training Reputation Crisis Communications 370

Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. This blog got exclusive access to a brainstorm in one of London’s leading creative shops. You’ll remember that I shared a brief for a start-up focused on the pants market last month. I’m following a team as it prepares its pitch response.

Pitching 79

Pitching Agency Creativity Guidelines 79

Stephen Waddington

FEBRUARY 19, 2020

Our goal is to disrupt the market for male underwear and become a global brand within three years. About the market There are 20 million men in the UK. Skidz estimates that men change their underwear every two to three days, making the market approximately 60 million pairs of pants per year. Limited data is available.

Pitching 102

Pitching Instagram Agency YouTube 102

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

Deirdre Breakenridge

OCTOBER 16, 2014

Keeping an eye on Data and Data Education. Fast forward to 2014, data fuels their stories today. If journalists are learning about data journalism, then shouldn’t PR people be educated as well? Journalists are increasingly using data and PR people will be poised to offer interesting insights to them.

Big Data 250

Big Data Data Education Internal 250

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This includes familiarity with social media management, content creation, and influencer marketing.

Analytics 170

Analytics Tools Social Media Trends 170

Stephen Waddington

JANUARY 27, 2021

In digital marketing and PR it has returned to pre-COVID-19 levels but several sectors remain challenged. Impact of COVID-19 on recruitment in digital marketing and PR Organisations are focused not only on replacement hires but also investment and growth. Uncertainty led to hiring freezes right across the market.

Marketing 140

Marketing Travel Storytelling Training 140

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting. Marketing Goal 2: Better position your brand or product.

Marketing 170

Marketing Measurement Trends B2B 170

Sword and the Script

OCTOBER 3, 2023

The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data. The database also has built-in features for list-building and a generative AI feature for pitching. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency.

Analysis 151

Analysis Tools Software SMB 151

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Like ad tech, cybersecurity is a crowded and highly segmented market full of vendors, services and enough acronyms to make your head spin. Use research and data to cut through the noise.

Enterprise 261

Enterprise Privacy Government Software 261

Landis PR

MAY 1, 2023

This frees up time for more strategic and creative endeavors, client engagement, and relationship development. While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise.

Tools 52

Tools Marketing Writing Resources 52

5W PR

FEBRUARY 28, 2024

Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. Future-proofing the company vision Dive into the latest tech trends , film innovations, and creative ideas, keeping the brand ahead of the curve. What is SXSW?

Brand 78

Brand Branding How To Film 78

Sword and the Script

APRIL 20, 2021

She works for a B2B tech company that “doesn’t believe marketing” but she knows they need it desperately. And I don’t think any competent marketing expert that’s being honest can. If I threw all my effort and attention solely in her marketing problem, I could move the needle move a bit, but it would all be for naught.

B2B 106

B2B Leadership Marketing Blogging 106

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Dos and don’ts for holiday media pitching. Do release some relevant data. Don’t force the story. Do consider the meaning of holidays.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

Sword and the Script

OCTOBER 8, 2016

It’s the fourth point that stands out in my mind because the email marketing industry is riddled with lessons for PR. For example, I’d venture MailChimp , a vendor based in my adopted hometown of Atlanta, used email to pitch the New York Times on this feature: MailChimp and the Un-Silicon Valley Way to Make It as a Start-Up.

Marketing 114

Marketing Pitching Survey Study 114

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. Transparent data management and security policies are required before the technology can be deployed in commercial applications.

Report 119

Report Publicity Training Policies 119

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. For the last several years, marketers primarily used AI for data analysis and predictive modeling.

Communications 40

Communications Marketing Technology Data 40

ImPRessions - Crenshaw Communications

MAY 8, 2019

We use data analytics to inform our campaigns and to measure campaign outcomes like message delivery or perception change. Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media pitches. Alexa, will technology change the public relations industry?

Google 186

Google Technology Course Creativity 186

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

OCTOBER 27, 2014

Here at SHIFT, we coupled our love of candy and data to create the infographic below ( click for larger image ) showcasing consumers’ Halloween candy buying and spending habits. Like most creative pieces, the infographic was an evolution and team effort that didn’t happen overnight. Marketing Analyst. Creative Data Marketing'

Infographics 164

Infographics Case Study Creativity Data 164

Sword and the Script

JANUARY 7, 2017

In a world, where marketing is forever trying to humanize the brand, business seems to engage in behavior that at odds with this endeavor. It’s a question that might invite some eye-rolling because the sheer noise over artificial intelligence (AI) in marketing circles has reached a fever pitch. 2) What is Marketing AI?

Marketing 114

Marketing Comparison Technology Data 114

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. And that results in you achieving your marketing goals. Offer solutions not a sales pitch.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out. This has made it more challenging to pitch stories successfully.

Media 98

Media Nonprofit Pitching Analytics 98

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR News Doing PR for a startup can be fun and exciting since often it requires communicators to think more creatively than when working with a company that's already branded and positioned. More than that, you want to approach media as an expert in the startup's product, positioning and market sector.

Travel 100

Travel Education Storytelling Company 100

Cision

DECEMBER 22, 2015

And brands who have carved out a slice of their marketing budget for influencers have seen an average ROI of $6.50 Follow these five steps to create your influencer marketing program: 1. Use a media database like Cision’s, which provides a 360-degree view of influencers , including pitching tips, social demographics and more.

Marketing 120

Marketing Social Media Creativity Pitching 120

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. Bad Pitch Blog. To heighten creativity.

Blogging 159

Blogging Pitching Fashion Sports 159

Prohibition

JUNE 25, 2020

It’s the age old challenge for start-ups, PR execs and marketers. Is there really a hard and fast way to pitch to a journalist successfully? We recently discussed how to pitch to journalists during the pandemic – which has been a whole new challenge within itself! How should I be pitching to journalists?

Media Relations 62

Media Relations Pitching Media B2C 62

PR Fuel

JANUARY 24, 2022

The key to successful PR is being newsworthy and creative. Collect Market Data. Use the data to determine how your brand story corresponds with market trends. Involve your sales and marketing teams when gathering this data for it to be useful. Find Creative Angles.

Creativity 102

Creativity Data Measurement Product Launch 102

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. With media pitches, PR pros must tell or tease a story to a journalist – and fast. The purpose of the pitch is to make them want to tell the story – with their own clever language, so a straightforward approach is wise.

Writing 147

Writing Storytelling Pitching Creativity 147

ImPRessions - Crenshaw Communications

MAY 28, 2020

Make your pitch schedule timely. There was an excellent example of this last year, when event success technology platform Bizzabo launched EMPOWER NYC , an invite-only event celebrating women in business, marketing and leadership, on International Women’s Day. Build your strategy with measurement and reporting in mind.

Strategy 287

Strategy Media Measurement Product Launch 287

PRSay

JANUARY 1, 2020

Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. ” While this has been tested in smaller markets, this change will keep marketers on the edge of their seats as they adapt to a changing social landscape.

Publicity 165

Publicity Storytelling Instagram Pitching 165

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. Since PR and marketing are increasingly blurring their functions, sharing goals, data, and messages, the absence of collaboration is a lost opportunity.

SEO 178

SEO Storytelling Product Launch Measurement 178

OnePitch

OCTOBER 20, 2022

Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients. Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. And he did beautifully.

Media 94

Media Sports Agriculture Pitching 94