Burrelles Fresh Ideas

JULY 17, 2023

Communications, public relations, and marketing messaging can be both proactive and reactive, which may be why they seem so pervasive. Information overload occurs when you try to consume too much knowledge or data at once. The news in both your pitch and press release must be obvious. What is information overload?

Pitching 54

Pitching Media Media Relations Writing 54

Sword and the Script

OCTOBER 15, 2020

Legal technology (legal tech) is a vertical market in which I specialize from a marketing and PR perspective. It addresses a unique confluence of big ideas around technology, data, finance, economics, leadership, cybersecurity and change management. market alone. The space is also attracting a lot of investment.

Content Marketing 96

Content Marketing Marketing Print Software 96

Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights.

Measurement 195

Measurement How To Analysis Data 195

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. Paid media marketing can be tracked through marketing technology platforms like Marketo, and attributed to quantifiable metrics like shopping cart conversions (B2C) and lead generation (B2B).

Small Business 245

Small Business Media SMB Pitching 245

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. The company has done a couple of things historically that allow it to stand out in the market. It can link news mentions to marketing metrics such as conversions, even if an article doesn’t have a link to your website. Notified (formerly Intrado).

Software 159

Software Tools Print Technology 159

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

Media Relations 156

Media Relations Media Print Software 156

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out. This has made it more challenging to pitch stories successfully.

Media 98

Media Nonprofit Pitching Analytics 98

Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. We marketers and communicators have killed the infographic. Nearly 20,000 times per day – and in a sampling of those tweets, they’re almost entirely from marketers. Christopher S.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Burrelles Fresh Ideas

OCTOBER 24, 2023

Savvy businesspeople understand that the only thing you can predict about the market is its unpredictability. Markets evolve. But one fact remains steadfast: no matter what your industry may be or what kinds of market conditions you’re operating under, the indisputable preeminence of the customer.

Strategy 97

Strategy Ethics Social Media Data 97

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. What are the most important PR and marketing tools for this kind of product? Simply: do they work?

Communications 253

Communications Data Local Survey 253

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What is Influencer Marketing? Advanced PR Strategies 9.

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

SEPTEMBER 13, 2017

Maybe it’s no longer aligned with what the market wants, or maybe your offerings have changed and now you need to get back on track in communicating new company goals and expertise. Once you’ve answered all of these questions, spend time looking at your industry and seeing what resonates, down to logo design and marketing messaging.

Corporate 270

Corporate Brand Branding Guidelines 270

Wadds Inc.

NOVEMBER 30, 2023

PRstack: AI tools for marketing, media, and public relations features insights from 20 practitioners and vendors on the latest AI technologies and tools and their practical application to help public relations practitioners work smarter and more effectively. Thank you all for your patience and understanding.

Tools 52

Tools Handbook Publicity Analysis 52

Sword and the Script

OCTOBER 22, 2019

October is typically a time of year with special urgency for many in marketing. To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. 16% on marketing analytics. 16% on marketing analytics. “As of revenue to 10.5%

Marketing 66

Marketing Survey Study B2B 66

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax.

Report 136

Report Interviews Pitching Construction 136

Cision

FEBRUARY 26, 2016

How have traditionally print newspapers made sense of the changing media landscape? She’s not looking for pitches laying out everything there is to know about a subject. Q: What’s the role of data in your stories today? What kind of data do you look for? “I’m surprised at how many traditional pitches I see.

Newspapers 120

Newspapers Print Mobile Pitching 120

Buzzstream

OCTOBER 17, 2018

For PR pros, these times of the year represent not only a festive season, but more importantly a competitive, short, and oversaturated pitching landscape. Even though the writer over at SimpleMost loved our pitch, she knew her editor wasn’t going to have time to read through the pitch and assign it out.

Pitching 105

Pitching Viral Data Content Marketing 105

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. The research continues to reinforce that video is king and smart marketers will continue to find innovative ways to incorporate it into their programming. 2017 PR Takeaways.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

JULY 7, 2020

Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. New features the company highlighted is personalization – the ability to add the first name of a contact to an email pitch – and more flexibility to update your media list.

Technology 123

Technology Publicity Software Print 123

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. After reviewing the study, I offer these six takeaways based on the data: 1. Analysis: B2B marketing must develop its market. As I say in the introduction above, marketing doesn’t work in isolation. 27% say first click.

B2B 64

B2B Report Marketing Survey 64

Cision

NOVEMBER 30, 2016

The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch. After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor.

Software 0

Software Media Leadership Journalism 0

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. At times, working in a marketing department can feel like being on trial. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges.

Marketing 87

Marketing Resources Technology Internal 87

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In April, it acquired Klear , an Israeli influencer marketing platform for $17.8 Truescope is an Australian-based startup focused on media monitoring.

Software 78

Software Case Study Technology Tools 78

Critical Mention

JULY 22, 2020

More than a year’s worth of research, development, design, testing, data curation and more went into this product and we know you are going to love it. Specifically, many of the media databases on the market today were built and maintained using AI and automation; others are built and maintained with more manual processes.

Media 111

Media Data Local Tools 111

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. But in recent years, data has shown its efficacy. And being a best-selling author can’t hurt when pitching bylines or features to the media. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Cision

OCTOBER 26, 2015

Here are some of Cision PR Edition’s major feature upgrades and how they can help you drive success with your influencer marketing campaigns: Gorkana’s Premium Profiles & Media Updates: Working with out-of-date contact information won’t help your engagement strategy.

Print 120

Print Software Mobile Writing 120

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Lines between what constitutes PR and content marketing continue to blur. From print to digital. Jack of all trades.

Communications 126

Communications Crisis Internal International 126

Bianchi Biz Blog

NOVEMBER 19, 2020

Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. If it’s a new product or technology, is there an engineer that can speak about some of the challenges or successes in bringing this product to market? Non-promotional Insight with a Reader Takeaway.

Automotive 87

Automotive Journalism Interviews Engineering 87

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. What advice do you have for PR people that want to pitch you?

Meeting 60

Meeting Automotive Transportation Media 60

Beyond PR

MARCH 22, 2018

Consider this familiar scenario: You have a great product or service, and you’re excited to get your story out to the market. You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience.

Media 75

Media Radio Newspapers Print 75

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). 59% of decision-makers agree thought leadership is “a more trustworthy basis for assessing its capabilities and competencies than its marketing materials.”

Survey 98

Survey Industry Leadership Study 98

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

Sword and the Script

NOVEMBER 26, 2019

This provides PR with a few useful measures: a) A more precise measure of how many people read that coverage; b) Demographics and firmographics of those readers (the company calls this data Cision Audiences); and. This is an example of what is colloquially referred to as “intent data” in the industry.

Publicity 92

Publicity Media Advertising Advertising 92

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Some marketing teams have their own ideas for what will make news. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Misguided media relations strategy.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Barokas

DECEMBER 4, 2018

For PR and marketing professionals, October through December is arguably the busiest quarter of the year. Even if you missed out on a proactive initiative this year, it’s still not too late to conduct media outreach or marketing activities. Pulse Surveys : Consumer polls – when they uncover new or surprising data – can be media gold.

Survey 60

Survey Enterprise Radio Print 60

The Hoffman Agency

FEBRUARY 14, 2024

There is still a compelling case for sustained investment in the Chinese market: Despite the hurdles of ongoing geopolitical tensions and communication complexities, the opportunities for growth and collaboration remain unparalleled. Another industry experiencing rapid growth is China’s new energy vehicle (NEV) market.

Local 36

Local Government Banking Policies 36