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Scaling Personalization With Data in Marketing

Ronn Torossian

To achieve success in today’s market, companies have to rely on clear and correct data instead of assumptions. Many marketing teams focus on strategies that are based on assumptions. The post Scaling Personalization With Data in Marketing appeared first on. Although focusing on […].

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Components of a marketing data pipeline—and 7 reasons why you need one

Agility PR Solutions

A marketing data pipeline serves as the foundation for any modern, data-driven business in the world today. These play a vital […] The post Components of a marketing data pipeline—and 7 reasons why you need one appeared first on Agility PR Solutions.

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Emerging trends for in-house marketing and creative teams: Applying data-driven strategies, resourcing challenges and AI adoption

Agility PR Solutions

While marketing agencies have a complex set of challenges, not the least of which is driving new business, those that in-house departments face are different but no less challenging.

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How heat mapping boosts data visualization: A 2024 guide for marketers

Agility PR Solutions

Have you ever been at a meeting when one of your team has presented a report on your website that seems to be nothing but data? Wouldn’t it be great if there was a way of visualizing that data […] The post How heat mapping boosts data visualization: A 2024 guide for marketers appeared first on Agility PR Solutions.

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. Cision’s 4 Data-Driven Habits of Top Comms Teams details the habits of the world's best communicators.

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6 insightful ways data visualization improves your digital marketing strategy

Agility PR Solutions

Data has become a hot commodity in recent years, with companies trying new techniques to make better decisions. The exciting news is that well-utilized data has the ability to transform business operations, with recent reports suggesting approximately 2.5 quintillion bytes of data are produced every day.

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A third of CMOs don’t trust their marketing data—or their analysts

Agility PR Solutions

Over a third of CMOs say they don’t trust their marketing data, according to the latest research from marketing data analytics platform Adverity. What’s more, there is a growing divide between data analysts and marketers when it comes to trusting their data.

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