Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

NewsWhip

JUNE 14, 2023

G2 is the largest and most trusted software marketplace, assisting 80 million individuals annually in making informed software choices through authentic peer reviews. Every year, they evaluate and rank the top companies worldwide by analyzing up-to-date reviews provided by real users. So we’d greatly value a review on G2 here.

Leadership 78

Leadership Software Customer Service Small Business 78

Stephen Waddington

JUNE 5, 2017

The report contains plenty of insight for anyone working in marketing or public relations. These tools can be used to support marketing and public relations planning. #7 UGC is a powerful means of marketing or public relations. It is driving accountability and improving customer service. Here are my highlights. #1

Publicity 122

Publicity Marketing Healthcare Television 122

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR must function in real time.

B2B 120

B2B Customer Service Software Technology 120

Cision

MAY 16, 2016

Do your public relations campaigns make an impact or fall short of competitors’? With social monitoring software , you can track how many times your brand is mentioned by media outlets, influencers, prospects, bloggers and more. One way to keep your positive sentiment higher than your competitors is to take note of customer complaints.

Measurement 159

Measurement Brand Branding Pitching 159

5W PR

MAY 31, 2022

With most people turning to digital purchasing opportunities, they’re expecting to see the same type of customer service experience that they used to get in brick-and-mortar stores. That means companies need to be available to answer any questions or concerns that these customers might have throughout the buying journey.

Banking 88

Banking Customer Service Software Data 88

Cision

MAY 3, 2016

You’ll need robust media monitoring software and an understanding of these three types of mention volume: 1. With social listening software, you can track how often your brand’s name is mentioned, whether referenced by your social media handle or not. Ready to increase share of voice, build brand reputation and drive sales?

Brand 120

Brand Branding Software Nonprofit 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services.

B2B 170

B2B Social Media Media Education 170

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Reputation Us

APRIL 12, 2023

These “Generative Pre-Trained Transformers” offer software responses that simulates human-like conversations. The same goes for your customer service and sale departments. The upgrade, Chat GPT Plus, was released last month. Open up the discussion with your Chief Marketing Officer, for example, and your CRO.

Reputation 88

Reputation Financial Training Enterprise 88

Reputation Us

APRIL 12, 2023

These “Generative Pre-Trained Transformers” offer software responses that simulates human-like conversations. The same goes for your customer service and sale departments. The upgrade, Chat GPT Plus, was released last month. Open up the discussion with your Chief Marketing Officer, for example, and your CRO.

Reputation 78

Reputation Financial Training Enterprise 78

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What does that really entail, though? Media Training.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. So, why aren’t we lucky creative services types taking advantage of this? And the heart of public relations is in storytelling.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. later as our roles evolve.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

AUGUST 4, 2020

“We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement. This page is designed to help you understand how to get mentioned here.

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

JULY 30, 2019

Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. A press release is not public relations. Marketing technology (martech) is not marketing. Enterprise search is not knowledge management. A spreadsheet is not accounting. An oven is not cooking.

Marketing 103

Marketing Comparison Enterprise Technology 103

Sword and the Script

MARCH 2, 2021

AI is something that is missing from most of the incumbent PR software tools. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. It’s not a huge company, but it’s not a start-up either, and has access to public markets. Catch up time in AI. click image for higher resolution).

Company 148

Company Tools Technology Software 148

Sword and the Script

NOVEMBER 3, 2020

business is now supporting Instagram Messaging, which will provide a “unified inbox” for customer service teams with “high-volume” messaging. Muck Rack launched a “ job update ” feature that will alert you when a reporter on your list changes beats or publications. Separately, Cision said it’s Falcon.io

Instagram 136

Instagram Technology Resources Employee 136

Shift Communications

AUGUST 28, 2017

Public relations, marketing, and communications aren’t known for their futurist perspectives. With advances in software and computing power, we now make predictions with many more data series, increasing the accuracy and richness of our powers of prediction. Next: The Basics of Prediction in PR.

Analytics 96

Analytics Software Technology Data 96

5W PR

NOVEMBER 23, 2020

A recent study by Kibo Commerce said that ROI could increase by as much as 300% when personalization hits as many customer touchpoints as possible in both marketing and shopping channels. The post Digital and Omnichannel – More Important Than Ever appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Retail 88

Retail Mobile Study Web 88

Marketwired

JANUARY 26, 2016

Because it wasn’t intuitive how the software worked —and there were a few feature glitches—important graphics were lost. I reached out on Twitter and I received a prompt response, but they pointed me to a form on their website to create a customer service ticket. I needed help and I needed it fast. Condescending.

Brand 100

Brand Branding Customer Service Reputation 100

Landis PR

DECEMBER 13, 2021

Here’s a quick rundown: Direct data from sales conversion software. We recently helped client iTradeNetwork set up a series of informational webinars on their products in partnership with an important trade publication. This is a classic customer service line, but it also serves a specific purpose.

Customer Service 52

Customer Service Data Software B2B 52

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. Nerds, after all, have become cool.

B2C 120

B2C B2B Software Consumer 120

Cision

MAY 18, 2015

According to Forrester analyst Allison Smith (who is one of the foremost writers about enterprise-level social listening), customers expect social media listening tools to be the Swiss Army knives of social software – performing all of these functions competently. Social media listening is open to interpretation.

Customer Service 120

Customer Service Social Media Analysis Data 120

Presspage

SEPTEMBER 19, 2017

In the world of public relations, artificial intelligence has had a tempered (though growing) effect. While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. How has AI affected PR?

Software 83

Software Technology Knowledge Base Creativity 83

Cision

JULY 27, 2017

While your marketing team should be running searches with brand monitoring software and responding to mentions of your company (both negative and positive), they can also use this data to get a reading on overall sentiment of your brand. Work to change public perception to align with your values (this is harder).

Brand 231

Brand Branding Employee Data 231

Beyond PR

MAY 30, 2017

All companies should at a minimum be using a combination of Google alerts and simple social media listening software. You need to find public, online references to your company and your products or services. I want to be close enough to my customers to smell them,” Sterling told me.

Software 45

Software Customer Service Google Small Business 45

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

Cision

SEPTEMBER 21, 2016

Once you create the copy for these, use your automation software to set up the emailing schedule, such as “Email one is sent four days after Download Email.”. You can also create email templates for common customer service inquiries, such as: Where’s my product? Public Relations. How do I return a product?

Marketing 120

Marketing Comparison eBook Social Media 120

ImPRessions - Crenshaw Communications

APRIL 24, 2018

A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. Business partners.

B2B 136

B2B Brand Branding Trade Shows 136

Shift Communications

JUNE 20, 2018

It now goes by the name of Customer Relationship Management or CRM. As a result, the CRM software was developed in 1995 and has been modified for betterment ever since. CRM software have brought the business prospects to a new stage where profits have soared because of better client-company relationships.

Software 76

Software Tools Data Technology 76

PR 20/20

JANUARY 15, 2019

To find what trends marketers need to keep watch on this year, we turned to our network of trusted publications and influencers. Software review site G2Crowd has done the work for you with an account-based marketing software review overview. Categories are broken down into: Account-Based Execution Software.

Trends 57

Trends Marketing Software Video 57

Prohibition

MARCH 5, 2020

This could be anything from sharing and engaging with your brand’s content to publishing thought leadership pieces and participating in interviews for industry publications. As a 2018 article in Harvard Business Review put it; “employee brand engagement establishes a critical link between employees and customers”. Be Responsive.

Social Media 62

Social Media Trends Media How To 62

Waxing UnLyrical

AUGUST 18, 2014

David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. 4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs.

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

Sword and the Script

JUNE 3, 2020

Let’s say you’re a software company with dozens of competitors in each of your markets globally. Article level data helps PR “to understand which journalists and publications perform best” and in turn “focus efforts on the journalists who move the needle.” It can tell you how many views and unique views a given article had.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. Image by Emiichann (Own work) [Public domain], via Wikimedia Commons. Business Communication Customer Service Shonali Burke bored with technology taking tech for granted' Too cool for school.

Technology 92

Technology Customer Service Retail Software 92

Melissa Agnes

FEBRUARY 16, 2016

Customers / clients. The general public. Social media is a means to communicate with some key stakeholders, such as the media, the general public and possibly a few others. This involves monitoring everything from discussions, questions and inquiries on social media, your customer service lines, emails, the media, Google, etc.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193