ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

NOVEMBER 3, 2020

business is now supporting Instagram Messaging, which will provide a “unified inbox” for customer service teams with “high-volume” messaging. Muck Rack launched a “ job update ” feature that will alert you when a reporter on your list changes beats or publications. Separately, Cision said it’s Falcon.io companies.”

Instagram 140

Instagram Technology Resources Employee 140

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. So, why aren’t we lucky creative services types taking advantage of this? And the heart of public relations is in storytelling.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Cision

JULY 27, 2017

Talk to Customers & Employees. Your customers can provide insight into what your unique selling point (USP) is, why they choose you as a provider and what you do better than the competition. Your employees have a different perspective of your brand than you do, so talk to them as well.

Brand 231

Brand Branding Employee Data 231

Sword and the Script

MARCH 2, 2021

AI is something that is missing from most of the incumbent PR software tools. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. It’s not a huge company, but it’s not a start-up either, and has access to public markets. Catch up time in AI. click image for higher resolution).

Company 151

Company Tools Technology Software 151

Prohibition

MARCH 5, 2020

Employee Brand Engagement. Over the last few years, many brands have used this simple but effective method of creating social brand ambassadors with current employees. As a 2018 article in Harvard Business Review put it; “employee brand engagement establishes a critical link between employees and customers”.

Social Media 62

Social Media Trends Media How To 62

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

Melissa Agnes

FEBRUARY 16, 2016

Customers / clients. The general public. Social media is a means to communicate with some key stakeholders, such as the media, the general public and possibly a few others. This involves monitoring everything from discussions, questions and inquiries on social media, your customer service lines, emails, the media, Google, etc.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Beyond PR

JULY 28, 2017

Talk to Customers & Employees. Your customers can provide insight into what your unique selling point (USP) is, why they choose you as a provider and what you do better than the competition. Your employees have a different perspective of your brand than you do, so talk to them as well.

Employee 80

Employee Journalism Data Technology 80

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. Image by Emiichann (Own work) [Public domain], via Wikimedia Commons. And it was an attitude I saw in many of the employees I encountered that day; most of them projected an air of enviable ennui.

Technology 92

Technology Customer Service Retail Software 92

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. Here we go….

Trends 60

Trends Media Report Technology 60

Cision

JULY 6, 2015

Some social conversations are focused on a customer service concern with little latitude for platitude, but social customers otherwise manage interpersonal distance quite effectively (mute, unfollow, disregard, delete). Click here for tips on how to activate your employees on social!

Social Media 120

Social Media Media Wikipedia Tools 120

Prohibition

JANUARY 7, 2022

This would result in having to pay damages to the injured customer and could damage your reputation as well as cause financial loss due to lost customers and damaged reputation. Further, the same study found that customers who have had a bad experience with a product or service are significantly less loyal than those that haven’t.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Buzzstream

AUGUST 12, 2020

For example, if you were interested in guest posting on the BuzzStream blog but were having a hard time confirming you’ve found the right person, go to LinkedIn, type in BuzzStream, and click on the employees. You don’t want a journalist writing on their public Twitter about your outreach: . Be discoverable. . Key point: .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 190

Marketing Content Marketing Data Social Media 190

Rock the Status Quo

MAY 18, 2015

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. Here is a mix of ways to find public speaking opportunities and online ones.

Publicity 100

Publicity Trade Shows Google Twitter 100

Sword and the Script

MARCH 15, 2022

Truescope uses the “workspace” concept that’s become popular in software. These tiers will be based on levels of customer service and data – this is where the way they handle syndication noted above will save you money. Croll is aiming to ensure his employees have experience working in communications. Workspaces.

Tools 160

Tools Media Software Analysis 160

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

A public-facing CEO. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Some CEOs opt for video to control sensitive communications like a public apology. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

OCTOBER 27, 2020

Today it has “hundreds” of employees, “thousands” of customers, and Mr. Galant told me he’s focused on “sustainable” growth. He seems to have little appetite for fundraising or deal-making and said he’s declined suitors – activities that would detract from his focus on customer service.

Pitching 86

Pitching Media System Tools 86

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. That’s true in any market – and public relations (PR) is notwithstanding. They employ 20 employees.

Software 140

Software Pitching System Analytics 140

The Stalwart Blog

APRIL 26, 2020

I started actually as a Navy officer, turned Navy public affairs officer. I was the marketing director for a software company and hung up my own shingle about 13 years ago. Most of the time the negative publicity comes in the form of a bad online review, bad law, bad social media, and, oh, by the way, bad press.

Crisis 78

Crisis Local Facebook Social Media 78

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. This includes giving credit to the author, the title of the work, and the date of publication.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs.

Ethics 78

Ethics Employee Communications System 78

MaccaPR

OCTOBER 2, 2014

Best of all, videos about your company and its products are shareable by your customers, so your YouTube channel – properly treated and optimized – automatically equips your customers, dealers, employees and fans to become evangelists in pushing out your video content via social media. coming next week.

YouTube 54

YouTube Video Web SEO 54

Cision

MAY 21, 2015

In these weekly podcasts originating from Toronto, Ottawa and Chicago, Gini Dietrich of Arment Dietrich, Joseph Thornley of Thornley Fallis Group and Martin Waxman of Martin Waxman Communications explore deep inside the world of public relations and social and digital media. 13) Mike Stelzner. Social Media Marketing Podcast. 24) Jason Keath.

Social Media 120

Social Media Marketing Pinterest Media 120

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry. *This article was provided by Cision, a PRSA partner. What would be even better? Conclusion.

Data 106

Data Meeting Measurement Guidelines 106