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The pace of AI announcements in PR software slows [PR Tech Sum 52]

Sword and the Script

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. Some PR software vendors haven’t had an announcement for two or more years. What do you think?

Software 123
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PRSA and PR Daily Recognize Crenshaw’s PR Work For Sales Tech Software Company

ImPRessions - Crenshaw Communications

Crenshaw Communications, a Mod Op company was recently recognized by the New York Chapter of the Public Relations Society of America (PRSA) and the Ragan PR Daily Awards for the agency’s work with sales tech provider Chili Piper.The campaign went beyond day-to-day product PR to recognize Chili Piper’s extraordinary work for Ukrainian refugees.

Software 156
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4 types of software that are critical for public relations teams

Agility PR Solutions

However, that does not mean to say that software will have the same positive impact regardless of industry. The post 4 types of software that are critical for public relations teams appeared first on Agility PR Solutions. The right piece of technology can have a very positive effect on a business’s output quality. In […].

Software 161
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Streamlining Your PR Strategy with Press Release Distribution Software

PR Fuel

And with press release distribution software now available to the public, you can submit to more publishers with little heavy lifting. Read More The post Streamlining Your PR Strategy with Press Release Distribution Software appeared first on eReleases. But only a very small percentage of businesses use them.

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Unlocking the synergies between PR and software development: 7 ways they sync up

Agility PR Solutions

One often undervalued strategy is the synergy between public relations and software development. While PR focuses on shaping narratives and public perception, software development centers on coding and digital solutions.

Software 101
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9 Corporate Characteristics to Look for When Buying Public Relations Software

Sword and the Script

The PR software market has evolved to the point there are more considerations than just the features and functions. What I mean by that is most PR software tools on the market will do 80-90% of what you want. The flip side is the PR software company focused on margins first, and perhaps invest in margins. Publicly traded.

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Public Relations and SaaS Businesses

Ronn Torossian

Software as a service (SaaS) companies have a very distinct business model that’s created to increase and ease adoption. However, to do that, these businesses also need to utilize a public relations strategy that will align with that business model. The post Public Relations and SaaS Businesses appeared first on.

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