ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR must function in real time.

B2B 120

B2B Customer Service Software Technology 120

Reputation Us

APRIL 12, 2023

You’ve probably heard—AI is very good at writing authoritative, credible and conversational statements. These “Generative Pre-Trained Transformers” offer software responses that simulates human-like conversations. The same goes for your customer service and sale departments.

Reputation 88

Reputation Financial Training Enterprise 88

Sword and the Script

MARCH 2, 2021

AI is something that is missing from most of the incumbent PR software tools. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Shama Hyder writes a contribution for Forbes comparing Cision, Meltwater and Propel. Catch up time in AI.

Company 151

Company Tools Technology Software 151

Reputation Us

APRIL 12, 2023

You’ve probably heard—AI is very good at writing authoritative, credible and conversational statements. These “Generative Pre-Trained Transformers” offer software responses that simulates human-like conversations. The same goes for your customer service and sale departments.

Reputation 78

Reputation Financial Training Enterprise 78

Sword and the Script

AUGUST 4, 2020

“We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement. This page is designed to help you understand how to get mentioned here.

Media Relations 152

Media Relations Media Print Software 152

Cision

SEPTEMBER 21, 2016

Once you create the copy for these, use your automation software to set up the emailing schedule, such as “Email one is sent four days after Download Email.”. You can also create email templates for common customer service inquiries, such as: Where’s my product? Public Relations. Writing Press Releases.

Marketing 120

Marketing Comparison eBook Social Media 120

Landis PR

DECEMBER 13, 2021

It’s an analogy, of course, but I’m writing this while anticipating lunch, and hunger is more powerful than the keyboard. Here’s a quick rundown: Direct data from sales conversion software. This is a classic customer service line, but it also serves a specific purpose. Photo courtesy of Pexels. By Brianne Miller, LCI.

Customer Service 52

Customer Service Data Software B2B 52

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

Cision

JULY 27, 2017

Use dialogue with your customers and employees to also understand what weaknesses they observe. Don’t just write this feedback down — actually do something about it. Work to change public perception to align with your values (this is harder). Customer service can inform you as to what issues are coming up again and again.

Brand 231

Brand Branding Employee Data 231

ImPRessions - Crenshaw Communications

APRIL 24, 2018

A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. Business partners.

B2B 136

B2B Brand Branding Trade Shows 136

Cision

DECEMBER 28, 2015

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Put resources into fast social care (customer service). Amazon responds to every inquiry and either solves or redirects every social inquiry to an appropriate customer service function.

Twitter 120

Twitter Brand Branding Customer Service 120

Sword and the Script

OCTOBER 27, 2020

He seems to have little appetite for fundraising or deal-making and said he’s declined suitors – activities that would detract from his focus on customer service. From here, you can create an alert for reporters that write about your refined search results. Customers do seem to be happy with the product.

Pitching 86

Pitching Media System Tools 86

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. To that end, this year’s roundup is uh-mazing. More show and less tell.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR 20/20

JANUARY 15, 2019

To find what trends marketers need to keep watch on this year, we turned to our network of trusted publications and influencers. Software review site G2Crowd has done the work for you with an account-based marketing software review overview. Categories are broken down into: Account-Based Execution Software.

Trends 57

Trends Marketing Software Video 57

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry. *This article was provided by Cision, a PRSA partner. What would be even better? Conclusion.

Data 106

Data Meeting Measurement Guidelines 106

Sword and the Script

JUNE 3, 2020

Let’s say you’re a software company with dozens of competitors in each of your markets globally. Article level data helps PR “to understand which journalists and publications perform best” and in turn “focus efforts on the journalists who move the needle.” It can tell you how many views and unique views a given article had.

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Buzzstream

AUGUST 12, 2020

Does this person write on the topic you’re pitching? . Directly tell me in one or two sentences why this is important for the public to know about – not just why it’s important for the company or client.”. Write for your own blog or company’s blog.). 2020 Cision State of the Media Survey Journalist Respondent. Key point:

Digital PR 62

Digital PR Pitching Interviews Writing 62

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. Image by Emiichann (Own work) [Public domain], via Wikimedia Commons. Business Communication Customer Service Shonali Burke bored with technology taking tech for granted' Too cool for school.

Technology 92

Technology Customer Service Retail Software 92

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. The company rolled out three new chat channels to provided 24/7 support to customers. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

Cision

JULY 6, 2015

Some social conversations are focused on a customer service concern with little latitude for platitude, but social customers otherwise manage interpersonal distance quite effectively (mute, unfollow, disregard, delete). Marketer Austin Malloy writes that “ a lot of people put what their interests are right in their bio.”

Social Media 120

Social Media Media Wikipedia Tools 120

Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. If not, give our services a try.

Tools 60

Tools Pinterest Marketing Media 60

Cision

NOVEMBER 16, 2015

Jim Meyer, VP of lead generation software platform eTrigue says that campaigns with granular segmentation oftentimes perform as well as broader campaigns. Heidi Bullock, VP of Demand Generation at Marketo elaborates Meyer’s point by recommending frequent testing to insure that customer segments are accomplishing your desired endstates.

Measurement 120

Measurement Resources Technology Examples 120

Beyond PR

JULY 28, 2017

Use dialogue with your customers and employees to also understand what weaknesses they observe. Don’t just write this feedback down — actually do something about it. Work to change public perception to align with your values (this is harder). Customer service can inform you as to what issues are coming up again and again.

Employee 80

Employee Journalism Data Technology 80

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” ” Media staff told the AI what they knew about several brands’ forthcoming Super Bowls spots and asked it to write the ad copy. Jesus should perform a miracle.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Cision

APRIL 18, 2016

The process works the same as a post or video; there is an embed button by every public comment on a post – click for the code and paste it in your site. This appears to require a set-up from Page settings although as of this writing Facebook hasn’t released documentation on the feature. Private Replies to Public Posts.

Facebook 0

Facebook Mobile Analytics Advertising 0

Ethical Voices

OCTOBER 17, 2022

He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs. When I was at the New School for Social Research, I ended up writing my master’s thesis about some of the complexities that I felt like I was encountering. Ethical issues with creating your own echo chamber.

Ethics 78

Ethics Employee Communications System 78

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Ann Handley , author of Everybody Writes , heads up content at ‘Profs. Avinash often writes in-depth pieces backed by research, and chock-full of strategic tips.

Resources 53

Resources Marketing SEO Engineering 53

Cision

MAY 21, 2015

In these weekly podcasts originating from Toronto, Ottawa and Chicago, Gini Dietrich of Arment Dietrich, Joseph Thornley of Thornley Fallis Group and Martin Waxman of Martin Waxman Communications explore deep inside the world of public relations and social and digital media. High Income Business Writing. 13) Mike Stelzner.

Social Media 120

Social Media Marketing Pinterest Media 120

The Stalwart Blog

APRIL 26, 2020

I started actually as a Navy officer, turned Navy public affairs officer. I was the marketing director for a software company and hung up my own shingle about 13 years ago. Most of the time the negative publicity comes in the form of a bad online review, bad law, bad social media, and, oh, by the way, bad press.

Crisis 78

Crisis Local Facebook Social Media 78

Bad Pitch Blog

MARCH 19, 2010

I write about public relations, marketing, social media, media relations and the various circles with which they overlap. This service has been developed in direct demand for businesses to offer more to their customers than products; to survive, businesses must understand customer service. Dude, blinds?

Pitching 43

Pitching Blogging Customer Service Software 43

MaccaPR

FEBRUARY 10, 2015

Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Swift has carefully, methodically and brilliantly crafted a public persona designed to make you love her (or else). Lesson #4 - Humbly Ask Your Audience For Help.

Social Media 48

Social Media Marketing Media YouTube 48