Cision

JULY 27, 2017

Use dialogue with your customers and employees to also understand what weaknesses they observe. Especially in the case when a corporation acquires many other brands, the way Cision has done, it’s imperative that you monitor brand identity. Work to change public perception to align with your values (this is harder).

Brand 231

Brand Branding Employee Data 231

Shift Communications

AUGUST 28, 2017

Public relations, marketing, and communications aren’t known for their futurist perspectives. With advances in software and computing power, we now make predictions with many more data series, increasing the accuracy and richness of our powers of prediction. How Do Predictive Analytics Apply to PR? Next: The Basics of Prediction in PR.

Analytics 96

Analytics Software Technology Data 96

Waxing UnLyrical

AUGUST 18, 2014

Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. Based in the Washington, D.C.,

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

Sword and the Script

JUNE 3, 2020

Let’s say you’re a software company with dozens of competitors in each of your markets globally. Article level data helps PR “to understand which journalists and publications perform best” and in turn “focus efforts on the journalists who move the needle.” It can tell you how many views and unique views a given article had.

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. Image by Emiichann (Own work) [Public domain], via Wikimedia Commons. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Technology 92

Technology Customer Service Retail Software 92

Melissa Agnes

FEBRUARY 16, 2016

Following is a play-by-play of what you can – and should – do now, to ensure successful crisis communications in the event of a corporate crisis. Customers / clients. The general public. Social media is a means to communicate with some key stakeholders, such as the media, the general public and possibly a few others.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Waxing UnLyrical

AUGUST 18, 2014

Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. Based in the Washington, D.C.,

Crisis Communications 40

Crisis Communications Software B2B Crisis 40

Beyond PR

JULY 28, 2017

Use dialogue with your customers and employees to also understand what weaknesses they observe. Especially in the case when a corporation acquires many other brands, the way Cision has done, it’s imperative that you monitor brand identity. Work to change public perception to align with your values (this is harder).

Employee 80

Employee Journalism Data Technology 80

Waxing UnLyrical

JANUARY 28, 2013

I talked about it at What’s Next DC a few years ago, and it’s a tactic I used very successfully in the Blue Key campaign that I worked on for USA for UNHCR , and what really helps to put the “public” back in “public relations.” ” So I was very interested to see what some of the answers were.

Community 100

Community eBook Social Media Customer Service 100

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. Here we go….

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 3, 2019

They do this by developing a distinct social media identity for IR, separate from their corporate profile that focuses on product and customer service.”. If you enjoyed this post you might also like: An Overview of Business Software Review Sites for Marketing Leaders in B2B Tech and Tips for Managing Profiles and Activity.

Data 88

Data Enterprise Survey Instagram 88

Prohibition

JANUARY 7, 2022

This would result in having to pay damages to the injured customer and could damage your reputation as well as cause financial loss due to lost customers and damaged reputation. Public health safety information, such as a product recall, should be communicated as soon as possible. How will I communicate the facts to the public?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit.

Marketing 190

Marketing Content Marketing Data Social Media 190

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. Today, advertising, corporate content, and social content is often separated,” Owyang wrote, “but tomorrow, we expect these circles to converge and overlap, with little or no separation.”.

Storytelling 281

Storytelling Media Infographics Advertising 281

Sword and the Script

MARCH 15, 2022

Truescope uses the “workspace” concept that’s become popular in software. In doing customer UX research, Truescope found a lot of corporate communications people gravitate toward an “inbox.”. While it’s important to note I didn’t test drive the software, Truescope looks to me like it performs as billed. Workspaces.

Tools 160

Tools Media Software Analysis 160

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

A public-facing CEO. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Some CEOs opt for video to control sensitive communications like a public apology. An expression of corporate values.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. If you do customer satisfaction surveys, you can throw in a question to support a specific storyline or uncover customer concerns useful for PR programming.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

OCTOBER 27, 2020

He seems to have little appetite for fundraising or deal-making and said he’s declined suitors – activities that would detract from his focus on customer service. Muck Rack just launched a “ job update ” feature that will alert you when a reporter on your list changes beats or publications.

Pitching 86

Pitching Media System Tools 86

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. That’s true in any market – and public relations (PR) is notwithstanding. click any image for higher resolution) 1.

Software 140

Software Pitching System Analytics 140

Ethical Voices

OCTOBER 17, 2022

He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs. Not just as an individual in the corporate workforce, but also as somebody who is in a role designed to influence the behaviors of 100s of 1000s of people. Ethical issues with creating your own echo chamber.

Ethics 78

Ethics Employee Communications System 78

MaccaPR

FEBRUARY 10, 2015

Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Swift has carefully, methodically and brilliantly crafted a public persona designed to make you love her (or else). million viewers) into her confidence.

Social Media 48

Social Media Marketing Media YouTube 48