Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. That’s the overarching conclusion stemming from a global survey carried out by Morning Consult. and has a margin of error of 3%.

Brand 109

Brand Branding Survey Customer Service 109

5W PR

OCTOBER 6, 2023

It demonstrates that the brand values its customers and is dedicated to resolving any issues. Collecting feedback Businesses actively gather feedback through various channels, such as surveys , social media, customer support interactions, and online reviews.

Consumer 88

Consumer Strategy Case Study Survey 88

Cision

MAY 30, 2017

All companies should at a minimum be using a combination of Google alerts and simple social media listening software. You need to find public, online references to your company and your products or services. I want to be close enough to my customers to smell them,” Sterling told me. Don’t just wait for customers to complain.

Software 328

Software Customer Service Google Small Business 328

5W PR

APRIL 18, 2022

Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines. Instead of leaving consumers to spread the word about a business, top brands have started to actively encourage customers to share their reviews and experiences. Social media platforms.

Strategy 88

Strategy Marketing Reputation Survey 88

5W PR

DECEMBER 13, 2021

One of the best ways that companies can realize how important customer service communication is is to first acknowledge that the consumers are the primary stakeholders of any business. The reason why consumers value communication from brands is that that’s both the first and the last step of the customer service delivery process.

Communications 88

Communications Consumer Customer Service Case Study 88

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 128

Technology Study Communications Survey 128

5W PR

MAY 3, 2021

That data came from the 650 member plus trade association, Interactive Advertising Bureau (IAB), which surveyed an unidentified number of agencies and marketers in late November. If anything, answering the “why” is what will attract Gen Z and other socially-minded consumers to a brand, especially on social media. What Else Increased?

Brand 88

Brand Branding Customer Service Consumer 88

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is the Impact of Social Media on Public Relations?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

A 2018 IWG survey indicated that 70% of workers work remotely at least one day per week. Internal comms drives good customer service. As most business people know, it costs five times as much to capture a new customer than it takes to keep an existing one. 8 reasons to invest in internal PR. Rise of the remote workforce.

Internal 136

Internal International Communications Employee 136

Engage PR

JANUARY 6, 2018

And with social media spend within marketing budgets expected to increase 128% to 21.4% in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. And with social media spend within marketing budgets expected to increase 128% to 21.4%

Social Media 60

Social Media Strategy Media Survey 60

Stephen Waddington

DECEMBER 2, 2019

In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. The good news is that practitioners are firmly embracing social and owned media alongside earned as a means of engagement with an audience or public. However, paid social media is a significant growth area.

Digital PR 78

Digital PR Report Communications Crisis Management 78

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. This means that one of the first things potential customers will do is look up your business online. Therefore, having online reviews is crucial for your business’s success.

Policies 95

Policies Construction Reputation Privacy 95

Landis PR

JULY 26, 2021

This may be in social media posts, reviews, comments, online articles, blogs, etc. Reputation provides listings, monitoring and multiple interaction channel management tools, including reviews, surveys and service tickets. Monitoring is the essential starting point for reputation management.

Reputation 111

Reputation Tools SEO Customer Service 111

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

ImPRessions - Crenshaw Communications

JUNE 23, 2016

What really makes a difference is customer service, and that includes the vendor’s knowledge about the customer’s business and industry. My readers have said in survey after survey that they don’t want a product pitch; they want insights. If your pitch doesn’t answer those basic questions, you need to start over.

Financial 136

Financial Pitching Survey Customer Service 136

Cision

MAY 10, 2016

Brands can get lost in a fragmented media space. It is the next iteration of integrated marketing communications that links communications more closely to marketing, sales and customer service. The current social media “It” channel is Snapchat. I always conduct surveys on social media use in my marketing classes.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Cision

APRIL 21, 2017

Every time someone mentions your brand on social media or a blog, it’s up to you to respond. Beyond giving fanatics exclusive access, you can also create a tier of customer (think of Sephora’s VIB program ) that gets extra perks and benefits. Here’s how you can strengthen the bond with the people who love you. Acknowledge Them.

Brand 229

Brand Branding Social Media Survey 229

Sword and the Script

MAY 19, 2015

It seems to me the same is true of customer service. Every few years there’s a new book that forewarns of a customer revolution. Mass media, the web, social media were all destined to change customer service. Good customer service isn’t the rule, it’s an exception. Voice of Customer.

Infographics 60

Infographics Customer Service Exercises Software 60

Cision

APRIL 10, 2017

At Forrester’s Customer Marketing conference held last week in New York, speakers ranging from Casey Carey, director of marketing at Google Analytics to Stephen Kennedy, director of loyalty marketing at Dominos discussed how personalization is helping brands succeed. Journalists get more spam than anything else.

Brand 223

Brand Branding Pitching Conference 223

Cision

MAY 18, 2015

Social media listening has become a broad, all-encompassing term that represents a bunch of different applications for social data. This is a big deal for PR practitioners and marketers as Altimeter reports that a quarter of all social media falls under the purview of communication , and another 40 percent is the responsibility of marketing.

Customer Service 120

Customer Service Social Media Analysis Data 120

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. The company has traditionally had a strong offering in media monitoring including broadcast monitoring.

Instagram 138

Instagram Technology Resources Employee 138

Polaris

MAY 5, 2015

If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. Earlier this year, she conducted an online survey with 1,674 YMC members. The upside is brands are managing relationships with current customers. 1: Entertain. 2: Inspire.

Brand 100

Brand Branding Pinterest YouTube 100

Sword and the Script

JUNE 3, 2020

Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. Also see: Partisan Politics Complicates PR and Comms for Business, Survey Finds.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Cision

NOVEMBER 11, 2016

With the ability to engage with companies and brands, purchase products and services and consume all or nearly all media online constantly, your communications strategies need to allow for both “big tent” ideas and targeted approaches. Have a strong story to tell – both a founder story and a product or service “origin” story.

Communications 253

Communications Data Local Survey 253

Sword and the Script

MARCH 2, 2021

Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. It later merged with near-peer Crimson Hexagon in 2018 and acquired Qriously , a survey tool, in 2019. In the last several years, Cision has purchased at least four other companies with social media monitoring capabilities.

Company 150

Company Tools Technology Software 150

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. PR practitioners work to create and maintain relationships with media outlets, and use those relationships to get their client’s message out to the public. Finally, the header image was created using DALLE-2. What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Polaris

JUNE 24, 2016

Respondents to a recent survey of IT professionals reported an average of 40 cyber attacks per year. One-third of survey respondents claimed their company lost intellectual property due to a cyber attack and 36% of them believe the attack reduced their competitive advantage. Make it easy for customers to contact your organization.

Communications 119

Communications How To Crisis Survey 119

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The lines between paid and earned media are blurring.

SEO 204

SEO Analytics Measurement B2B 204

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities.

Travel 40

Travel Tourism Airlines Hotels 40

Sword and the Script

DECEMBER 3, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Cision unveils retargeting for earned media audiences. Cision is working with adtech companies to allow PR (or their peers in digital marketing) to launch retargeting campaigns based on earned media.

Data 87

Data Enterprise Survey Instagram 87

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

Critical Mention

AUGUST 21, 2018

According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations. Also, 70% of buying experiences are based on how customers feel they’re treated. appeared first on Critical Mention - Media Monitoring. SCHEDULE A DEMO.

Customer Service 61

Customer Service Writing Financial Local 61

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

The same trend is happening in consumer sectors, thanks to social media. Ecommerce has made buying easy, but the sheer amount of information – reviews, blog content, and earned media – available for almost any product makes shopping more research-driven and time-consuming. Support sky-high customer expectations.

B2C 120

B2C B2B Software Consumer 120

Communications Conversations

FEBRUARY 6, 2019

I dare say Buffer may be the best tool, platform or social media company blogging today (I also love Hootsuite’s blog). For the last three years, there’s one trend that I would say has been pervasive in social media circles: Video. 4: Analysis remains a key attribute missing in social media marketer’s tool chest.

Report 76

Report Analysis Video Instagram 76