Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. a) Survey of 1,000 Journalists by Muck Rack Muck Rack is back with its annual survey of journalists. These three studies polled 3,000 journalists and their answers all center on relevance.

Survey 169

Survey Media Relations Pitching Media 169

Business Wire

APRIL 7, 2021

Journalists share how the pandemic affected their work and the profession in Business Wire’s annual Media Survey. It’s hard to find any industry or profession that was not impacted in some way by the spread of COVID-19. When trying to think of an industry that was not, beekeeping was the first profession that came to my mind.

Survey 197

Survey Industry Journalism Blogging 197

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). It also surveyed 1,500 respondents in the U.S.

Government 134

Government Survey Ethics Media 134

Business Wire

APRIL 14, 2021

Social media updates. Breaking news. Live videos. Push notifications. 24/7 news cycles. We're more informed now than we've ever been. We have unlimited choices to consume news. But, as modern journalists work around the clock, how are they facing the industry’s biggest challenges?

Survey 363

Survey Blogging Media Video 363

Agility PR Solutions

JANUARY 5, 2021

Competition for media attention (anyone’s attention, really) is fierce. The post How to leverage surveys to score media coverage and grow your brand appeared first on Agility PR Solutions. Companies churn out news releases, often to deaf ears. They announce new products, services, locations, management hires and more.

Survey 161

Survey How To Brand Branding 161

Business Wire

APRIL 28, 2021

The things you might be doing that stick in a journalist’s craw according to our annual Media Survey.

Survey 210

Survey Blogging Media Media Relations 210

Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. We were joined in fielding and analyzing the survey this year by five contributors including: Gini Dietrich , Founder & CEO, Spin Sucks. Comms budgets are up.

Survey 127

Survey Communications Measurement Internal 127

PRSay

MAY 31, 2023

adults (58%) have heard of the AI software ChatGPT, but just 14% say they have used it themselves, according to recent surveys conducted by the Pew Research Center. The human-like quality of ChatGPT’s responses has captured the attention of the media, the tech industry and some members of the public. About six-in-ten U.S.

Survey 132

Survey Software Education Technology 132

HMA Public Relations

OCTOBER 24, 2023

Alison Bailin discusses how to gain news coverage and engagement with your survey results in this blog post. You have the data but how can you get the world's attention with it? Read more!

Survey 85

Survey Data Blogging How To 85

Sword and the Script

MARCH 22, 2022

According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. Companies are placing a larger emphasis on stakeholder communications and cross-functional collaboration,” according to a press release on the survey quoting Jennifer Sigler , Ph.D., Only 5% said they have less influence.

Survey 95

Survey Communications Employee Technology 95

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion.

Twitter 125

Twitter Survey Journalism Social Media 125

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. The survey puts some data behind a long-standing problem in B2B marketing. Really dive into industry surveys. Need an extra pair of hands?

Survey 116

Survey B2B Marketing Interviews 116

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 124

Journalism Media Relations Report Survey 124

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Karen and Shonali were part of a group of six contributors to the survey and report. The media relations struggle. The media relations struggle.

Survey 118

Survey Communications Ethics Measurement 118

Agility PR Solutions

MARCH 17, 2024

Presidential […] The post Social media users want more regulation, fearing misinformation will impact 2024 election appeared first on Agility PR Solutions.

Social Media 106

Social Media Media Survey Publicity 106

Sword and the Script

FEBRUARY 27, 2024

Businesses want earned media because it brings third-party credibility, but earning it is just half of the value; you need a playbook for sharing a placement too Merely subscribing to a gym membership isn’t enough to get in shape – you have to work out. Something similar is true with earned media.

Media 157

Media YouTube Pitching Survey 157

Agility PR Solutions

MARCH 18, 2024

appeared first on Agility PR Solutions.

Survey 106

Survey Social Media Media Publicity 106

Steve Barrett on PR

MARCH 6, 2020

A PR firm’s survey with dubious methodology and scaremongering headline findings provided the backdrop for a depressing cautionary tale about how quick clicks and not robust journalism are driving modern media.

Survey 135

Survey Journalism Media Blogging 135

Stephen Waddington

JULY 15, 2020

The CIPR of State of the Profession survey was concluded before lockdown. The 2020 CIPR State of the Profession survey is a time capsule. The field work, based on surveys from 1,300 practitioners, was completed on 27 January. My hunch is that the 2021 survey will tell a different story.

Survey 159

Survey Policies Crisis Community 159

Garrett Public Relations

MAY 4, 2022

As anyone in PR can tell you, earning media coverage these days can be a challenge. Each year, the folks at Muck Rack conduct a survey of journalists to ask about their preferences and how they find […]. With newsrooms shrinking and journalists being asked to do more, getting a pitch to stand out is TOUGH.

Media 215

Media Pitching Survey Publicity 215

HMA Public Relations

NOVEMBER 22, 2023

Following a survey within the Public Relations Global Network to break down perceptions and trends on earned media, Justin Liggin is covering the key findings from the report and the impact of earned media transformation in this post. Read more!

Media 96

Media Survey Report Trends 96

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” The survey polled, 2,400 senior managers (U.S.) Try our services.

Survey 99

Survey Trends Marketing Creativity 99

ImPRessions - Crenshaw Communications

MAY 10, 2016

Whether your focus is in consumer or B2B tech PR or communications programs for fintech or nonprofit work, being able to serve up precise numbers can go a long way in media relations. Surveys are effective for generating such data. Here are our keys to using surveys effectively for good PR. Make it super relevant.

Survey 120

Survey Data Nonprofit Construction 120

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

AUGUST 23, 2022

“Depends on the media outlet.” Some [media outlets] are fair; some are not.”. More communications pros say their organization trusts the media than do not. The rest is split among fence sitters and those that say their organizations do not trust the media. Depends on the media source. wrote one respondent.

Survey 134

Survey Media Report Journalism 134

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. So, we conducted a consumer survey.

Survey 60

Survey How To Storytelling Corporate 60

Bianchi Biz Blog

FEBRUARY 29, 2024

The earned media landscape is evolving. To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S.

Report 101

Report Automotive Media Local 101

Sword and the Script

MAY 10, 2022

Every week it’s filled with job opportunities in PR, public affairs and media – it’s a great place to find a PR job. I don’t really remember how it happened, but somehow Ned and I got linked up and had an idea to run a survey of his subscribers. It feels like we blinked, and the survey is now in its fifth year.

Survey 85

Survey Public Affairs Construction Writing 85

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value?

Survey 78

Survey Communications Public Affairs Ethics 78

ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. When gaining media traction is challenging, how can PR pros generate media attention for the stories they want to tell? And not every business is a household name. Look globally for reactive news.

Retail 368

Retail Media B2B Pitching 368

Sword and the Script

FEBRUARY 23, 2020

These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. The survey will take just a few minutes to complete. You can find the survey by accessing the following URL: [link]. Three years ago, we teamed up to begin fielding this survey. 3 Reasons to take the Survey.

Survey 85

Survey Public Affairs Corporate Trends 85

Communications Conversations

DECEMBER 15, 2022

.” And we’ve all seen similar stats and figures just like that shared across different media outlets. However, a recent Morning Consult survey paints a bit different picture. One of the headlines of the survey is that Gen Z expects CEOs to speak out on political, social and cultural issues.

Survey 87

Survey Leadership Trends Report 87

Stuart Bruce

JANUARY 10, 2023

In partnership with PRovoke Media my company Purposeful Relations is running a global survey on how the public relations and communications … Your industry needs you.

Survey 78

Survey Industry Communications Company 78

Agility PR Solutions

OCTOBER 17, 2018

The average percentage of respondents who rated news sources as trustworthy or very trustworthy in a new survey from consumer intelligence org Simmons Research was just 40 percent—a clear sign the news media is in crisis.

Survey 82

Survey Crisis Consumer Media 82

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media.

Survey 101

Survey Report Media B2B 101