wiredPRworks

MAY 18, 2022

.” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. I remember connecting with Barry via social media and then being surprised when he suggested a face-to-face meetup. Growing Social Now.

Small Business 52

Small Business Social Media Radio Media 52

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function? The new continuous storytelling cycle.

Storytelling 281

Storytelling Media Infographics Advertising 281

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. In a digital world, use of social media is no longer optional. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Identify Your Goals for Growth on Social Media.

Social Media 52

Social Media Consumer Brand Branding 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. In today’s business and media environment, overall business strategy and communications strategy are intertwined. The PR Industry Evolves Beyond Its Roots.

Trends 124

Trends SEO Leadership Print 124

5W PR

OCTOBER 6, 2023

It demonstrates that the brand values its customers and is dedicated to resolving any issues. Collecting feedback Businesses actively gather feedback through various channels, such as surveys , social media, customer support interactions, and online reviews.

Consumer 88

Consumer Strategy Case Study Survey 88

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stern + Associates

DECEMBER 8, 2022

This can save professionals time and effort when drafting timely pitches, strategizing campaigns and staying on top of the latest social media trends. By automating customer service and support processes, ChatGPT can help companies provide faster and more personalized service to their clients.

Blogging 62

Blogging Technology Writing Customer Service 62

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. We are all in the same boat if we are teaching social media since it’s constantly changing. Hard to keep track of all of the trends amongst the platforms.

Social Media 40

Social Media Resources Media Case Study 40

Communications Conversations

MAY 29, 2019

Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community. 20-30 posts a day.

Viral 98

Viral Community Reddit Facebook 98

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 5) Alignment of marketing and customer success. “A There will be a notable uptick in socially conscious marketing. 8) Creativity over productivity.

Social Media 93

Social Media Marketing Media Creativity 93

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Top Trends Affecting Today’s PR Professionals.

SEO 204

SEO Analytics Measurement B2B 204

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. Customers want more than deals and discounts.

Social Media 120

Social Media Facebook Print Advertising 120

Karen Freberg

JUNE 14, 2018

Everyone thinks working in social media is “easy” and anyone can do it. I have gotten this a lot from professors who do not teach social media over the years: Karen – teaching social media is all about taking selfies and creating memes, right? How do I respond? I answer back yes.

Social Media 43

Social Media Media Community Sports 43

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Social listening sets the stage. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Data to power PR storytelling.

Storytelling 149

Storytelling Data Survey Financial 149

Cision

MARCH 13, 2017

Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. Yet, there is a lot of movement in the content distribution market and new trends are replacing traditional PR practices. Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

Cision

OCTOBER 30, 2015

As of January 2015, more than 2 billion people spend a little over two hours on their social media accounts each day. Most brands have created a combination of accounts to engage with this social media-focused population, but having a presence is only half the battle. Learn all about social signals from Neal Schaeffer!

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Bianchi Biz Blog

FEBRUARY 2, 2023

Another potential use of ChatGPT in the automotive industry is in the creation of social media content. The model can be used to generate tweets, Facebook posts, and other types of social media content that can be used to promote products, events, and other aspects of the company.

Automotive 80

Automotive Training Customer Service Data 80

Onclusive

JUNE 29, 2018

Heidi kicked off the webinar by highlighting how social media has fundamentally changed crisis situations from two-way feedback to all-way, rapid response conversations. In closing, Sharam outlined three ways that data can help tell the story in a crisis: Aggregate content and identify trends.

Crisis 186

Crisis How To Brand Branding 186

Cision

SEPTEMBER 19, 2016

Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time. Group chat capability. Google Hangouts and Skype are more or less extensions of traditional customer service.

Skype 120

Skype Facebook Customer Service Google 120

Solo PR Pro

OCTOBER 16, 2018

The final quarter of the year is also an ideal time to look at areas where our clients should focus and the trends that may become go-to tactics in 2019. This is especially true in this era of news breaking every second, where the wrong move on social media could have a dire impact. It All Starts with a Plan.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. Covey , author of “The 7 Habits of Highly Effective People” This panel included three speakers who brought unique perspectives on how brands could use social intelligence. Transparent and honest use of social media.

Media 120

Media Social Media Community Measurement 120

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. It's quite an honor to be included in this group. Track: Technology / Social Media. Social media strategy safari - where to go, what to do and how to get there.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Burrelles Fresh Ideas

JUNE 6, 2023

AI-powered algorithms can analyze large volumes of data and identify patterns and trends that would be difficult for humans to detect. These tools can process customer information, behavior patterns, and preferences to identify trends and target specific segments more effectively. It’s about humans and machines working together.”

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Communications Conversations

MAY 3, 2017

She’s currently in a social role over at Boston Scientific, but I think the comms/marketing world has much more in store for this young woman. Let’s hear more from this PR Rock Star: You’re a senior communications specialist-social media for Boston Scientific. It definitely takes time, though.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Cision

NOVEMBER 11, 2016

Smart brands constantly ask their audiences for input and feedback– via social media engagement (mandatory these days!) Good, prompt customer service goes a long way to help smooth over a hiccup with a journalist. What trends do you see growing? How can brands keep up?

Communications 253

Communications Data Local Survey 253

Cision

OCTOBER 1, 2015

Cision’s study, “ Planning Travel: What Drives Travel Decisions ,” took an in-depth look at the factors affecting families’ travel decisions by analyzing social media posts on forums, blogs and social networks. As a result, families focus more than other groups on spring and winter trips. Regardless of structure, all U.S.

Travel 120

Travel Hotels How To Airlines 120

Deirdre Breakenridge

OCTOBER 20, 2015

What are the latest tools and trends that I should be bringing my classes and curricula? It is interesting to note that social media has not yet entered mainstream PR curricula. Among programs that do incorporate digital training, social media is typically listed as an elective. I took it as an elective.”

Education 150

Education Training Course Social Media 150

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Hence, the popularity of paid social.

Advertising 62

Advertising Advertising Social Media Facebook 62

Communications Conversations

AUGUST 23, 2016

Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool. When looking over competing brands’ Twitter accounts I noticed a trend: Very few of them were responding to any tweets. And, in spots, it’s worked for some companies. I think so.

Twitter 60

Twitter Brand Branding Tools 60

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. The quarterly data published by social media platforms tells the story. Connectivity should improve inclusivity however the digital media environment is coalescing around a group of monopolies. There are currently 4.3

Publicity 164

Publicity Ethics Data Community 164

Solo PR Pro

AUGUST 2, 2016

In the communications industry, we read and hear about trends all the time. These insights often emanate from think tanks, industry groups or large brands, but they are not the only source of information. Independent communication consultants are a savvy, diverse group and have a unique perspective on what the future holds.

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

In the communications industry, we read and hear about trends all the time. These insights often emanate from think tanks, industry groups or large brands, but they are not the only source of information. Independent communication consultants are a savvy, diverse group and have a unique perspective on what the future holds.

Industry 40

Industry Trends Customer Service Internal 40

Communications Conversations

JANUARY 13, 2017

I’ve transitioned from a more traditional senior PR specialist role to a senior PR specialist for digital and social engagement. It also allows me to focus a lot more of my time on our social media capabilities, which has been just a portion of my role in the past. We have to be human with our social media followers.

Insurance 60

Insurance Insurance Social Media Corporate 60

Beyond PR

JANUARY 16, 2018

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. . Jason Edelboim is President of Cision Americas, where he oversees sales, customer service and operations for the U.S.,

Data 70

Data Retail How To Sports 70