NewsWhip

JUNE 2, 2021

While the edges of this field are nebulous, we will focus on five areas: Predictive Media Monitoring. Predictive Crisis Management . The Future of Predictive Media Intelligence. What is Predictive Media Monitoring? What is Predictive Crisis Management? . How do I do Predictive Media Planning?

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Media Data Reddit Crisis 88

Critical Mention

NOVEMBER 20, 2020

According to a study done by Google, 6 out of 10 millennial YouTube subscribers say that they trust creators and influencers more than celebrities or TV personalities. They take the time to build trust with their audience, which means they have a bigger influence over their buying potential.

Tourism 157

Tourism YouTube Radio Social Media 157

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Critical Mention

DECEMBER 10, 2021

This release creates a more connected experience since users can easily access media contacts by clicking on their names and outlets in broadcast mentions. The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram.

Radio 116

Radio Instagram Analytics Mobile 116

Critical Mention

JANUARY 29, 2021

What began as a health crisis has now turned into an economic one. As is true with every crisis, this crisis, too, presents an opportunity for businesses with a strong digital backbone. It has been almost a year since COVID-19 struck, forcing countries to shut their borders and lock its people into their homes.

Brand 135

Brand Branding How To Radio 135

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

Another example is the YouTube brand safety crisis. Many tech-oriented narratives, from ongoing privacy breaches to Facebook’s role as a tool for Russian disinformation in the 2016 election will be discussed for months and years after the fact.

Pitching 136

Pitching Media Privacy YouTube 136

Critical Mention

AUGUST 7, 2020

In recent months, Padhye was also one of the principles responsible for adding thousands of YouTube channels to Critical Mention’s media monitoring capabilities. .

Technology 125

Technology Television Analytics Radio 125

MaccaPR

MAY 23, 2016

Although it takes a while for a company to build brand ambassadors, social media influencers (Twitter leaders, YouTube stars) can help amplify public messages at key moments in a health care campaign. Relying on Traditional Media Relations Tactics. Communicating During a Crisis. VaxWithMe #VT Here's why: https://t.co/s9qrOsiJew

Conference 80

Conference Healthcare Marketing Crisis 80

Critical Mention

OCTOBER 2, 2019

Brand equity, the positive sentiment that surrounds your organization, can help weather a potential crisis. One effective way to build your brand is to track positive messages across all media types and turn those messages into influential media stories. Until next time! Critical Mention.

Sports 80

Sports Hotels Reputation Construction 80

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. If you work in issues and crisis it can be especially acute.

Government 103

Government Education Print Ethics 103

Solo PR Pro

AUGUST 2, 2022

Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program).

Education 107

Education Course Nonprofit Resources 107

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. a critical thinker– and a quick thinker (particularly during a crisis). Currently he manages public relations for the Canada-Newfoundland and Labrador Offshore Petroleum Board. What is your favourite occupation in PR? Why do you work in PR? an innovator. a counsellor.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. a critical thinker– and a quick thinker (particularly during a crisis). Currently he manages public relations for the Canada-Newfoundland and Labrador Offshore Petroleum Board. What is your favourite occupation in PR? Why do you work in PR? an innovator. a counsellor.

Film 40

Film Crisis Communications Ethics Crisis 40

Sword and the Script

MAY 23, 2017

Sizing up or prioritizing responses in crisis communications. See these related posts: Media Relations: Proven Ways to Get More Out of It. The company makes its pricing plans publicly available, offers a 14-day free trial, and you can learn more about the company on its blog , Twitter , Facebook and YouTube.

SEO 65

SEO Tools Engineering Web 65

Critical Mention

MARCH 17, 2022

Influencer marketing is increasingly prevalent in marketing strategies across the globe now that social networks like Instagram and Twitter continue to rise in popularity. The key to influencer marketing is to find influencers that align with your brand and its message.

Social Media 144

Social Media Media SEO Instagram 144

Critical Mention

OCTOBER 15, 2020

This year has been one of the most volatile in recent memory, forcing PR and communications pros to adapt and devise new strategies on the fly to deal with the COVID-19 pandemic and its effects. As we enter the final quarter of 2020, now is the best time to make sure that your organization is as prepared as possible for the months ahead.

Tourism 186

Tourism Radio Travel Social Media 186

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. While everyone has their own methods of communication, it’s advantageous to expand communication skills by finding inspiration in the advice of other notable communicators.

Communications 158

Communications Radio Sports Social Media 158

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Books, webinars and podcasts have risen in popularity now that more people are spending time indoors.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

FEBRUARY 18, 2021

Share Tweet Share. The New York Times Presents, a docu-series on Hulu , has released episodes containing riveting stories about the lives of people such as the awe-inspiring doctors and nurses who’ve dedicated their time alleviating the pandemic’s damage to U.S.

Media 113

Media Comparison Radio Sports 113

Critical Mention

MAY 25, 2022

The move combines Critical Mention’s media monitoring and media contact database tools with Onclusive’s suite of market-leading global media monitoring, measurement and management solutions.

Technology 78

Technology Financial Corporate Reputation 78

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. COVID-19 has altered the way we all communicate with one another for the time being. .

Media 113

Media Radio Television Sports 113

Critical Mention

AUGUST 6, 2020

A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets. But as with most tools, simply using a media contact database isn’t good enough – PR and communications pros need the right database.

Media 104

Media Radio Local Tools 104

Critical Mention

JUNE 26, 2020

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. Bad publicity can be considered a rite of passage for some organizations, and many companies even see it as an inevitability.

Publicity 105

Publicity Radio Sports Small Business 105

Critical Mention

JUNE 10, 2020

In recent years, the way PR and communications pros communicate with the media has undergone rapid evolution. That change has been sped up even more by the COVID-19 pandemic, leaving a landscape that may look unfamiliar to many longtime industry veterans. .

Media 104

Media Pitching Trends Resources 104

Critical Mention

JULY 15, 2020

NEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database.

Media 108

Media Radio Television Engineering 108

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. Can you tell us a little about your background and how you got to where you are now?

Journalism 78

Journalism Social Media Radio Fashion 78

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

NOVEMBER 22, 2019

Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

NOVEMBER 13, 2019

Oftentimes, offices are less occupied when the holidays are around the corner. Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year.

Publicity 74

Publicity Employee Analysis Radio 74

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. ” ~ Molly McPherson , APR, Public Relations and Crisis Manager, Molly + Co. “I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

MaccaPR

JANUARY 6, 2015

His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3. Beats By Dre Headphones ," Paul Maccabee compared the online marketing strategies of a stodgy brand to a cutting-edge leader in the headphone marketplace.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. As an added bonus, Buzzsumo has some great influencer prospecting tools, allowing you to find users on TikTok, X, Facebook, and YouTube.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. As an added bonus, Buzzsumo has some great influencer prospecting tools, allowing you to find users on TikTok, X, Facebook, and YouTube.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

FEBRUARY 4, 2020

In response to the breaking crisis, Avast shut down Jumpshot. It has the potential to interfere with earned media attribution some solution providers have brought to market. Critical Mention adds YouTube and podcasts to sources monitored. She also supports programming for 10 social media channels. 11) Quick hits.

Software 102

Software Analysis Data Tools 102

Waxing UnLyrical

APRIL 2, 2016

You know… the “old” days, back when we didn’t have social media. No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. If we wanted to get information out, we had to depend on the news media, which meant we had to issue press releases. And when you do it well, it works wonders.

Strategy 40

Strategy Case Study Community Creativity 40

Stephen Waddington

NOVEMBER 19, 2017

Public relations in practice is evolving from media relations to influencer relations, and then from community management to social business. Each new form of media from Snapchat to YouTube, and Instagram to Twitter, has given rise to a new breed of influencers. . #15 Influencers: relationships versus reach.

Publicity 164

Publicity Ethics Data Community 164