Media Relations in the Age of Coronavirus and Other Natural or Manmade Disasters | Business Wire Blog

Business Wire

When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media. It's important to understand when, how and with what type of information to approach the media as well as employees, customers, and other stakeholders. education media relations

How PR’s value transcends media relations

PR Daily

Getting earned media hits is of great value to all organizations, but PR pros can do so much more to safeguard reputations and drive a conversation about their brand or client. You have to be a shrewd media manager—and show your value to the bottom line.

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4 ways OKCupid handles media relations during COVID-19

PR Daily

Finding stories in your data can lead to big earned media wins. Those numbers—along with the stories behind them—can create an attractive story for a journalist, netting your organization media coverage despite headlines being dominated by COVID-19 news and information.

6 tips for better media relations during COVID-19

PR Daily

Here’s how you can turn yourself into a crucial resource for reporters during this global crisis. Media relations has become a pivotal part of communications during COVID-19. So how can we ensure that the information we are putting out there rises above the noise on social media and provides real value to readers and our audience? But media relations specialists still need to ensure they do their normal due diligence when reaching out to reporters.

Your media relations strategy deserves recognition

PR Daily

Enter your best pitch, media event strategy or campaign to PR Daily’s 2019 Media Relations Awards by the extended deadline on April 24. The post Your media relations strategy deserves recognition appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awards

5 keys to successful media relations right now

PR Daily

The news media landscape remains in a state of flux, with the specter of COVID-19 still dominating coverage. However, much of what’s “changed” about media relations during this time is simply getting back to its fundamental goal: thoughtfully building and nurturing relationships with journalists. RELATED: Learn how to plan and execute the communications needs that comprise the "next" normal ]. Think of your media relationships like you would your friendships.

4 Media Relations Tips to Live By

Cision

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? After attending Ragan’s PR & Media Relations Summit in New York, it’s clear relationships are still the foundation of good PR. The Media Won’t Cover You if They Don’t Know You.

3 reasons you should enter PR Daily’s 2019 Media Relations Awards

PR Daily

Now they’re Media Relations Awards winners. You’ve brought ideas to life, gone beyond the press release and gained media attention. By entering PR Daily’s 2019 Media Relations Awards , you can do all of that and more. The post 3 reasons you should enter PR Daily’s 2019 Media Relations Awards appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awards

There’s still time to enter PR Daily’s 2019 Media Relations Awards

PR Daily

Categories include crisis management, thought leadership, cause marketing, media pitch and more. The post There’s still time to enter PR Daily’s 2019 Media Relations Awards appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awardsComplete your entry by the extended deadline on April 24.

There’s still time to enter PR Daily’s 2019 Media Relations Awards

PR Daily

The post There’s still time to enter PR Daily’s 2019 Media Relations Awards appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awardsEarn recognition for your powerful pitches, unforgettable campaigns and must-attend events. The late submission deadline is May 22.

This week is your last chance to enter PR Daily’s 2019 Media Relations Awards

PR Daily

The post This week is your last chance to enter PR Daily’s 2019 Media Relations Awards appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awardsShare your best pitches, events and campaigns. Don’t miss the final extended deadline on May 10.

Don’t miss the PR Daily 2019 Media Relations Awards deadline

PR Daily

Enter your best media pitches, campaigns and more. The post Don’t miss the PR Daily 2019 Media Relations Awards deadline appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awardsThe extended deadline is April 24.

Don’t miss PR Daily’s 2019 Media Relations Awards’ early-bird deadline

PR Daily

The post Don’t miss PR Daily’s 2019 Media Relations Awards’ early-bird deadline appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards Ragan Awards media relations awards PR awardsThe deadline is this Friday. Complete your entry by March 8 at 11:59 p.m. Central Time to save $50 per submission.

There’s still time to enter PR Daily’s 2019 Media Relations Awards

PR Daily

The post There’s still time to enter PR Daily’s 2019 Media Relations Awards appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily AwardsThe late submission deadline is May 22. Start your entry today.

Announcing PR Daily’s Media Relations Awards finalists

PR Daily

The work from PR Daily’s Media Relations Awards finalists checked all the boxes. Today, we’re excited to announce PR Daily’s Media Relations Awards finalists. Crisis or Reputation Management Campaign. Santa Fe Crisis, University of Texas Medical Branch. Global Media Relations Campaign. Carbon Engineering, Yulu Public Relations and Carbon Engineering. Government or Public Affairs Media Relations Campaign.

Why a rapid-response website is essential in a crisis

PR Daily

RELATED: Join us Nov. Provide crucial content, such as customer instructions, public statements, updates, and media contacts. It can be turned on at a moment’s notice and become invisible once a crisis is averted, never disrupting the regular site’s primary functions.

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5 crisis comms tips from the FBI

PR Daily

Know the three things the public wants in a crisis. Editor’s note: This piece is part of Ragan’s Crisis Communications Guidebook, 2020 Edition. His tips will help with just about any reputational crisis that could kneecap your organization.

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Announcing PR Daily’s 2018 Media Relations Awards finalists

PR Daily

In today’s rapidly changing media industry landscape, communicators have to adjust and adapt on the run. We’re excited to announce PR Daily’s 2018 Media Relations Awards finalists. Crisis or Reputation Management. Global Media Relations. Press or Media Tour.

5 tips for identifying—and avoiding—cognitive bias during a crisis

PR Daily

Here are five ways to mitigate and avoid cognitive bias in times of crisis: 1. At the heart of every good communications strategy and crisis plan is a messaging platform. RELATED: Join us Nov. When facing the unknown, you might not even know everything you think you know.

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Learn how to come out on top in PR Daily’s Media Relations Awards

PR Daily

Do you want to burnish your reputation for media relations expertise? You know that organizations face a variety of obstacles in getting their work covered by the news media. How can you capture an audience’s attention on social media when their feeds are oversaturated with ads? PR Daily’s Media Relations Award participants know the answers to these questions. Fender’s experiential media event turned reporters into consumers.

Incoming! How to handle media requests in a crisis

PR Daily

Here are some tips and best practices for when and how to respond to crisis inquiries and keep your head on straight. It’s one of the greatest challenges any media relations professional will face: A crisis hits your organization out of the blue.

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Expectations for Media Relations Professionals

ISEBOX

Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. These publications are the basis of your brand and they must be developed with a goal to outreach journalists and media reps. Plus, there’s no doubt that public relations has gone through a considerable transformation in recent years. Crisis Response. Will the media be entertained?

Why Media Relations is More Important Now Than Ever in PR

Marketwired

This makes media relations that much more important in the 21 st century. Before social media, and in some senses the internet, reaching out to the media by phone and scheduling a press conference could deal with a crisis situation. In some cases, a crisis could be mitigated by answering some (tough) questions and giving the media what they would need for their 6 p.m. We’ve seen all too often when companies misread the media.

Should your brand speak up during a global crisis?

PR Daily

If you’re facing confusion around whether your brand has something to say in the midst of a global crisis like the COVID-19 pandemic, there are a few questions you should ask yourself. The post Should your brand speak up during a global crisis?

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3 ways to get superior media relations

PR Daily

Media relations has changed. Now the coverage that jingles your cell phone is likely a crisis; your lawyer is calling to renew her retainer. There are too many media platforms, too many channels and too many amateur journalists for media coverage alone to make an effect. Like much personal technology, media coverage comes with built-in instant obsolescence. Here’s how: Decide which media platforms matter: Focus on those your customers read.

5 sensible ways to help clients during the coronavirus crisis

PR Daily

Public relations professionals aren’t saving lives but we’re influencing what people think and how they feel. We m5ght be dealing with confinement or anxiety but it’s our job to help clients and their audiences through get this crisis as calmly as possible.

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7 timeless tactics to mitigate PR crisis damage

PR Daily

What’s the cost of a PR crisis? Today, the outrage machine is always ready to get cranking, and the social media mob is more than willing to pile on—even before all the facts are known. Unfortunately, there’s no way to truly “crisis-proof” a corporation or brand, but there are seven steps you can take to protect your reputation and mitigate fallout. Crisis-proof your business first. Those are the scenarios that should be prioritized when planning a crisis response.

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How Franklin Mutual Insurance adjusted messages for the COVID-19 crisis

PR Daily

The insurance provider had to pivot from planned outreach during the health care crisis to find ways to bring everyone together. Should they go ahead with campaign they had been planning—or should they throw out their plans and try to address the crisis in the moment?

3 ways the WHO can fix its PR crisis

PR Daily

For months prior to the hiring of PR firm Hill+Knowlton Strategies, the World Health Organization fielded damaging attacks from prominent critics over its handling of the coronavirus crisis. By flooding the media with this information, it is one of the only states in the U.S. RELATED: Showcase your videos, visual designs and virtual events ]. The post 3 ways the WHO can fix its PR crisis appeared first on PR Daily.

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TCIP #034 – Media Relations for Crisis Preparedness with Tom Iovino

Melissa Agnes

Welcome to episode #034 of The Crisis Intelligence Podcast, with Melissa Agnes and Tom Iovino. As a Public Information Officer (PIO) or spokesperson for an organization, dedicating time to developing real, authentic relationships with reporters is an essential part of, not just your job, but your crisis preparedness. It’s also a strategy that can be extremely rewarding in (and out of) a crisis. The benefits that media relations offer as a crisis preparedness strategy.

10 crisis communications steps when you don’t have a plan

PR Daily

In the midst of COVID-19, every organization has become a crisis communicator. Restaurants are turning to social media to encourage customers to dine local. Retail stores are using social media, websites and old-fashioned signage to reassure customers that they are taking appropriate measures to prevent the spread of the virus. Sure, some organizations have crisis communication plans or PR agencies they can turn to when the unexpected happens. Pause social media posts.

Where employee relations, media relations and crises intersect

PR Daily

No brand is immune to crisis. Even if you’re not dealing with a crisis right now, establishing strong communication practices can fortify your brand before one occurs. Take Wal-Mart for example. A few years ago, its customers were fed up. Many complained that visiting the store was unpleasant: Bathrooms were dirty, checkout lines took forever, and sales associates were scarce. In 2015, executives decided to start paying workers more. In short order, the store experience improved.

PR tips for scoring broadcast coverage during the COVID crisis

Agility PR Solutions

As the COVID-19 pandemic continues to wreak havoc on global business, PR pros are hungry for timely best practices about getting their clients covered in the media. The post PR tips for scoring broadcast coverage during the COVID crisis appeared first on Agility PR Solutions.

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CSR Trends for PR and Media Relations Professionals

Cision

Prepare in advance for crisis. Learn “How to Plan and Manage Crisis Communication in a Social World” today! In December, 2014, the European Union added a requirement for large enterprises (of 500 employees or more) to provide non-financial reports on board diversity, environmental impact, human rights and related corporate social responsibility matters, giving member nations two years to apply the ruling on a national basis.

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How offering historical context helps in a crisis

PR Daily

Your crisis communications should be able to lean on your past record. Context proves an organization’s resilience, its ability to navigate rough seas and manage through a crisis. In short, there was a crisis of faith. In the midst of today’s COVID-19 crisis, British automaker Bentley has closed its production lines to protect its workers. How you engage your internal stakeholders could be the difference in your recovery from the COVID-19 crisis.

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Share your crisis response strategy

PR Daily

Enter PR Daily’s 2019 Digital Marketing & Social Media Awards. The post Share your crisis response strategy appeared first on PR Daily. Content Marketing Crisis Communications Marketing Media Relations PR PR Daily Awards Social Media digital marketing awards marketing awards social media awardsHow well prepared is your organization to communicate during an emergency? Save $50 when you enter by Friday, Feb.

Crisis lessons from MLB and the Astros

PR Daily

Jan Gusich, communications founder and senior strategist at akhia , says the league ignored two basic principles of crisis management: “accepting accountability and delivering a meaningful apology.”. FREE DOWNLOAD: Keep your cool in a crisis with these 13 tips ]. For PR pros serving any sector, the crisis is a reminder that fans have a personal connection to your product and missteps require a heartfelt response. Did MLB not have a crisis response plan?

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4 lessons from a mismanaged crisis response

PR Daily

The former CCO for General Electric recounts how he got it wrong when faced with a media relations disaster in 2011. This column is called “How We Did It,” but because we learn more from mistakes than successes, I wanted to share my failure handling a crisis when I was the chief communications officer at GE. The story burst out of the business pages and into political and mainstream media. The post 4 lessons from a mismanaged crisis response appeared first on PR Daily.

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How short-term and long-term crisis responses require different mindsets

PR Daily

The immediate need to play defense, provide robust media relations and careful holding statements can differ from the strategic approach required for long-term management. Modern crisis management and mitigation have become exceedingly complex. With the evolution of the media cycle, social media and consumers’ demands for direct access to brands and organizations, crisis preparation and reputation management have become high tech, day-and-night, expensive endeavors.

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How to adapt your crisis response for COVID-19 and beyond

PR Daily

Though this crisis might feel different, traditional crisis communications best practices, like the TACOS method, are how communicators can best serve their communities. The definition of a crisis is a time of intense difficulty or trouble. If we accept the challenge, then the crisis will pass. Family comes first and it is this crisis that needs to be addressed deliberately and expeditiously by family leaders.

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