10 Top Media Trends for 2021

PR Daily

For those looking to offer earned media coverage in the coming year, here are some developments you must follow. The COVID-19 pandemic and the ensuing economic crisis changed how people live and how industries operate. Media and media relations was no exception.

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Media Relations in the Age of Coronavirus and Other Natural or Manmade Disasters | Business Wire Blog

Business Wire

When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media. education media relations

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Trends and Best Practices for Media Relations

PRSay

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective.

Should media relations wait during election season?

PR Daily

Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage. Building relationships with media gatekeepers. RELATED: Join us for our Writing & Content Creation for Communicators Virtual Workshop ].

32 key takeaways from PR Daily’s Media Relations & Measurement Conference

PR Daily

Speakers from the world of media and PR took the stage in front of an in-person crowd at The Yale Club in Manhattan to share insight into how best to reach the press and know that you’re succeeding. Panel Nuts & Bolts: Secrets of landing better coverage in a fractured media landscape.

How PR’s value transcends media relations

PR Daily

Getting earned media hits is of great value to all organizations, but PR pros can do so much more to safeguard reputations and drive a conversation about their brand or client. You have to be a shrewd media manager—and show your value to the bottom line.

Announcing Ragan’s 2021 Media Relations Awards finalists

PR Daily

The finalists in this year’s Media Relations Awards program know how to stand out on the media landscape. Congratulations to this year’s impressive Media Relations Awards finalists. RELATED: Showcase your internal comms work or top workplace ].

Peppercomm, Intel, Haymaker and more honored at Ragan’s Media Relations Awards Gala

PR Daily

Ragan and PR Daily brought together finalists for an afternoon of virtual camaraderie and networking to honor professionals who had big media-relations wins during the year. When it came to the many media-relations honorees, there was much to be serious about.

Your media relations strategy deserves recognition

PR Daily

Enter your best pitch, media event strategy or campaign to PR Daily’s 2019 Media Relations Awards by the extended deadline on April 24. The post Your media relations strategy deserves recognition appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awards

4 Media Relations Tips to Live By

Cision

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? After attending Ragan’s PR & Media Relations Summit in New York, it’s clear relationships are still the foundation of good PR. The Media Won’t Cover You if They Don’t Know You.

5 keys to successful media relations right now

PR Daily

The news media landscape remains in a state of flux, with the specter of COVID-19 still dominating coverage. RELATED: Learn how to plan and execute the communications needs that comprise the "next" normal ]. Think of your media relationships like you would your friendships.

4 ways OKCupid handles media relations during COVID-19

PR Daily

Finding stories in your data can lead to big earned media wins. Those numbers—along with the stories behind them—can create an attractive story for a journalist, netting your organization media coverage despite headlines being dominated by COVID-19 news and information.

Announcing PR Daily’s 2019 Media Relations Awards

PR Daily

Share your media relations strategy and the powerful stories you were able to tell. Enter PR Daily’s 2019 Media Relations Awards. The post Announcing PR Daily’s 2019 Media Relations Awards appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awards

3 reasons you should enter PR Daily’s 2019 Media Relations Awards

PR Daily

Now they’re Media Relations Awards winners. You’ve brought ideas to life, gone beyond the press release and gained media attention. By entering PR Daily’s 2019 Media Relations Awards , you can do all of that and more. The post 3 reasons you should enter PR Daily’s 2019 Media Relations Awards appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awards

Announcing PR Daily’s Media Relations Awards finalists

PR Daily

The work from PR Daily’s Media Relations Awards finalists checked all the boxes. Today, we’re excited to announce PR Daily’s Media Relations Awards finalists. Crisis or Reputation Management Campaign. Santa Fe Crisis, University of Texas Medical Branch. Global Media Relations Campaign. Carbon Engineering, Yulu Public Relations and Carbon Engineering. Government or Public Affairs Media Relations Campaign.

What’s on your crisis communications checklist?

PR Daily

Workshop’s free guide offers tips, templates and must-haves so you’ll never face a crisis unprepared. When the coronavirus pandemic hit the United States in March 2020, it quickly exposed cracks in many companies’ crisis communications plans—some of which hadn’t been updated in years.

There’s still time to enter PR Daily’s 2019 Media Relations Awards

PR Daily

Categories include crisis management, thought leadership, cause marketing, media pitch and more. The post There’s still time to enter PR Daily’s 2019 Media Relations Awards appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awardsComplete your entry by the extended deadline on April 24.

There’s still time to enter PR Daily’s 2019 Media Relations Awards

PR Daily

The post There’s still time to enter PR Daily’s 2019 Media Relations Awards appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awardsEarn recognition for your powerful pitches, unforgettable campaigns and must-attend events. The late submission deadline is May 22.

This week is your last chance to enter PR Daily’s 2019 Media Relations Awards

PR Daily

The post This week is your last chance to enter PR Daily’s 2019 Media Relations Awards appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awardsShare your best pitches, events and campaigns. Don’t miss the final extended deadline on May 10.

Don’t miss the PR Daily 2019 Media Relations Awards deadline

PR Daily

Enter your best media pitches, campaigns and more. The post Don’t miss the PR Daily 2019 Media Relations Awards deadline appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awardsThe extended deadline is April 24.

Don’t miss PR Daily’s 2019 Media Relations Awards’ early-bird deadline

PR Daily

The post Don’t miss PR Daily’s 2019 Media Relations Awards’ early-bird deadline appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards Ragan Awards media relations awards PR awardsThe deadline is this Friday. Complete your entry by March 8 at 11:59 p.m. Central Time to save $50 per submission.

There’s still time to enter PR Daily’s 2019 Media Relations Awards

PR Daily

The post There’s still time to enter PR Daily’s 2019 Media Relations Awards appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily AwardsThe late submission deadline is May 22. Start your entry today.

Expectations for Media Relations Professionals

ISEBOX

Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. These publications are the basis of your brand and they must be developed with a goal to outreach journalists and media reps. Plus, there’s no doubt that public relations has gone through a considerable transformation in recent years. Crisis Response. Will the media be entertained?

Do You Still Need a Media Relations Agency Today

Mediagraphix PR

Significance of Media Relations Agency Today? Media Relations can deliver unparalleled benefits. It can help an organization to build its awareness, increasing credibility, forming strong media relationships, and guiding in times of crisis management.

How crisis communications has changed

PR Daily

After a year of disruption and chaos, what about the practice of crisis communications is new and what’s the same as it ever was? After months of a global pandemic, racial justice protests and heaps of economic uncertainty, crisis communications has taken on new meaning.

Why Media Relations is More Important Now Than Ever in PR

Marketwired

This makes media relations that much more important in the 21 st century. Before social media, and in some senses the internet, reaching out to the media by phone and scheduling a press conference could deal with a crisis situation. In some cases, a crisis could be mitigated by answering some (tough) questions and giving the media what they would need for their 6 p.m. We’ve seen all too often when companies misread the media.

Learn how to come out on top in PR Daily’s Media Relations Awards

PR Daily

Do you want to burnish your reputation for media relations expertise? You know that organizations face a variety of obstacles in getting their work covered by the news media. How can you capture an audience’s attention on social media when their feeds are oversaturated with ads? PR Daily’s Media Relations Award participants know the answers to these questions. Fender’s experiential media event turned reporters into consumers.

TCIP #034 – Media Relations for Crisis Preparedness with Tom Iovino

Melissa Agnes

Welcome to episode #034 of The Crisis Intelligence Podcast, with Melissa Agnes and Tom Iovino. As a Public Information Officer (PIO) or spokesperson for an organization, dedicating time to developing real, authentic relationships with reporters is an essential part of, not just your job, but your crisis preparedness. It’s also a strategy that can be extremely rewarding in (and out of) a crisis. The benefits that media relations offer as a crisis preparedness strategy.

3 ways to get superior media relations

PR Daily

Media relations has changed. Now the coverage that jingles your cell phone is likely a crisis; your lawyer is calling to renew her retainer. There are too many media platforms, too many channels and too many amateur journalists for media coverage alone to make an effect. Like much personal technology, media coverage comes with built-in instant obsolescence. Here’s how: Decide which media platforms matter: Focus on those your customers read.

Announcing PR Daily’s 2018 Media Relations Awards finalists

PR Daily

In today’s rapidly changing media industry landscape, communicators have to adjust and adapt on the run. We’re excited to announce PR Daily’s 2018 Media Relations Awards finalists. Motivating the Modern Millennial Homebuyer with Relatable Insights, Bank of America, Bank of America in partnership with Burson-Marsteller. Beyond Ad Trade: Elevating The Trade Desk as a Key Player in the Media and Tech Ecosystem, 5W Public Relations and The Trade Desk.

CSR Trends for PR and Media Relations Professionals

Cision

Prepare in advance for crisis. Learn “How to Plan and Manage Crisis Communication in a Social World” today! In December, 2014, the European Union added a requirement for large enterprises (of 500 employees or more) to provide non-financial reports on board diversity, environmental impact, human rights and related corporate social responsibility matters, giving member nations two years to apply the ruling on a national basis.

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How Wyndham Destinations is weathering the COVID-19 crisis

PR Daily

Despite the ongoing pandemic, the organization is finding media coverage wins and forging stronger connections with its customers. . Managing the crisis. Of course, the benefits of the thoughtful gesture to support customers’ mental health go well beyond media impressions.

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Cinnamon Toast Crunch flounders in shrimp-tail crisis

PR Daily

The prawny saga has become must-see social media entertainment. Cinnamon Toast Crunch tried to deploy a crisis response strategy that wasn’t prepared to handle Karp’s lucid, engaging social media storytelling.

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5 ways to communicate calm in a crisis

PR Daily

A McKesson comms exec shares her crisis tips during pandemic and beyond. Thanks to COVID-19, social justice issues and even new WFH realities, communicators of all stripes are thrust into the roles of problem solver and crisis planner.

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Why the old crisis comms playbook should be thrown out

PR Daily

Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response. For crisis communications, it’s a data obsession that will deliver results in the future. Holistic crisis comms.

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Where employee relations, media relations and crises intersect

PR Daily

No brand is immune to crisis. Even if you’re not dealing with a crisis right now, establishing strong communication practices can fortify your brand before one occurs. Take Wal-Mart for example. A few years ago, its customers were fed up. Many complained that visiting the store was unpleasant: Bathrooms were dirty, checkout lines took forever, and sales associates were scarce. In 2015, executives decided to start paying workers more. In short order, the store experience improved.

From crisis to hope: Marriott’s journey through COVID-19

PR Daily

At the beginning of the pandemic, CEO Arne Sorenson shared a powerful video message with stakeholders as the company stared down the worst public health crisis in a generation—events that would lead to layoffs and massive global disruption. RELATED: Showcase your crisis comms work ].

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Identify crisis response roles with ‘RASCI’

PR Daily

The acronym provides a tool for identifying what roles will be filled by members of your crisis working group and clarifying essential workflows. How many people should be on your crisis response team and what roles should they have? RELATED: Showcase your crisis comms work ].

7 timeless tactics to mitigate PR crisis damage

PR Daily

What’s the cost of a PR crisis? Today, the outrage machine is always ready to get cranking, and the social media mob is more than willing to pile on—even before all the facts are known. Crisis-proof your business first. Appoint a crisis response leader.

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How offering historical context helps in a crisis

PR Daily

Your crisis communications should be able to lean on your past record. Context proves an organization’s resilience, its ability to navigate rough seas and manage through a crisis. In short, there was a crisis of faith.

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