10 Top Media Trends for 2021

PR Daily

For those looking to offer earned media coverage in the coming year, here are some developments you must follow. The COVID-19 pandemic and the ensuing economic crisis changed how people live and how industries operate. Media and media relations was no exception.

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Media Relations in the Age of Coronavirus and Other Natural or Manmade Disasters | Business Wire Blog

Business Wire

When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media. education media relations

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Should media relations wait during election season?

PR Daily

Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage. Building relationships with media gatekeepers. RELATED: Join us for our Writing & Content Creation for Communicators Virtual Workshop ].

How PR’s value transcends media relations

PR Daily

Getting earned media hits is of great value to all organizations, but PR pros can do so much more to safeguard reputations and drive a conversation about their brand or client. You have to be a shrewd media manager—and show your value to the bottom line.

6 tips for better media relations during COVID-19

PR Daily

Here’s how you can turn yourself into a crucial resource for reporters during this global crisis. Media relations has become a pivotal part of communications during COVID-19. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ].

Peppercomm, Intel, Haymaker and more honored at Ragan’s Media Relations Awards Gala

PR Daily

Ragan and PR Daily brought together finalists for an afternoon of virtual camaraderie and networking to honor professionals who had big media-relations wins during the year. When it came to the many media-relations honorees, there was much to be serious about.

Your media relations strategy deserves recognition

PR Daily

Enter your best pitch, media event strategy or campaign to PR Daily’s 2019 Media Relations Awards by the extended deadline on April 24. The post Your media relations strategy deserves recognition appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awards

5 keys to successful media relations right now

PR Daily

The news media landscape remains in a state of flux, with the specter of COVID-19 still dominating coverage. RELATED: Learn how to plan and execute the communications needs that comprise the "next" normal ]. Think of your media relationships like you would your friendships.

Announcing PR Daily’s 2019 Media Relations Awards

PR Daily

Share your media relations strategy and the powerful stories you were able to tell. Enter PR Daily’s 2019 Media Relations Awards. The post Announcing PR Daily’s 2019 Media Relations Awards appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awards

4 Media Relations Tips to Live By

Cision

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? After attending Ragan’s PR & Media Relations Summit in New York, it’s clear relationships are still the foundation of good PR. The Media Won’t Cover You if They Don’t Know You.

How crisis communications has changed

PR Daily

After a year of disruption and chaos, what about the practice of crisis communications is new and what’s the same as it ever was? After months of a global pandemic, racial justice protests and heaps of economic uncertainty, crisis communications has taken on new meaning.

3 reasons you should enter PR Daily’s 2019 Media Relations Awards

PR Daily

Now they’re Media Relations Awards winners. You’ve brought ideas to life, gone beyond the press release and gained media attention. By entering PR Daily’s 2019 Media Relations Awards , you can do all of that and more. The post 3 reasons you should enter PR Daily’s 2019 Media Relations Awards appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awards

Do You Still Need a Media Relations Agency Today

Mediagraphix PR

Significance of Media Relations Agency Today? Media Relations can deliver unparalleled benefits. It can help an organization to build its awareness, increasing credibility, forming strong media relationships, and guiding in times of crisis management.

There’s still time to enter PR Daily’s 2019 Media Relations Awards

PR Daily

Categories include crisis management, thought leadership, cause marketing, media pitch and more. The post There’s still time to enter PR Daily’s 2019 Media Relations Awards appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awardsComplete your entry by the extended deadline on April 24.

There’s still time to enter PR Daily’s 2019 Media Relations Awards

PR Daily

The post There’s still time to enter PR Daily’s 2019 Media Relations Awards appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awardsEarn recognition for your powerful pitches, unforgettable campaigns and must-attend events. The late submission deadline is May 22.

This week is your last chance to enter PR Daily’s 2019 Media Relations Awards

PR Daily

The post This week is your last chance to enter PR Daily’s 2019 Media Relations Awards appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awardsShare your best pitches, events and campaigns. Don’t miss the final extended deadline on May 10.

Don’t miss the PR Daily 2019 Media Relations Awards deadline

PR Daily

Enter your best media pitches, campaigns and more. The post Don’t miss the PR Daily 2019 Media Relations Awards deadline appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awardsThe extended deadline is April 24.

Announcing PR Daily’s Media Relations Awards finalists

PR Daily

The work from PR Daily’s Media Relations Awards finalists checked all the boxes. Today, we’re excited to announce PR Daily’s Media Relations Awards finalists. Crisis or Reputation Management Campaign. Santa Fe Crisis, University of Texas Medical Branch. Global Media Relations Campaign. Carbon Engineering, Yulu Public Relations and Carbon Engineering. Government or Public Affairs Media Relations Campaign.

Don’t miss PR Daily’s 2019 Media Relations Awards’ early-bird deadline

PR Daily

The post Don’t miss PR Daily’s 2019 Media Relations Awards’ early-bird deadline appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards Ragan Awards media relations awards PR awardsThe deadline is this Friday. Complete your entry by March 8 at 11:59 p.m. Central Time to save $50 per submission.

There’s still time to enter PR Daily’s 2019 Media Relations Awards

PR Daily

The post There’s still time to enter PR Daily’s 2019 Media Relations Awards appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily AwardsThe late submission deadline is May 22. Start your entry today.

Cinnamon Toast Crunch flounders in shrimp-tail crisis

PR Daily

The prawny saga has become must-see social media entertainment. Cinnamon Toast Crunch tried to deploy a crisis response strategy that wasn’t prepared to handle Karp’s lucid, engaging social media storytelling.

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Learn how to come out on top in PR Daily’s Media Relations Awards

PR Daily

Do you want to burnish your reputation for media relations expertise? You know that organizations face a variety of obstacles in getting their work covered by the news media. How can you capture an audience’s attention on social media when their feeds are oversaturated with ads? PR Daily’s Media Relations Award participants know the answers to these questions. Fender’s experiential media event turned reporters into consumers.

Identify crisis response roles with ‘RASCI’

PR Daily

The acronym provides a tool for identifying what roles will be filled by members of your crisis working group and clarifying essential workflows. How many people should be on your crisis response team and what roles should they have? RELATED: Showcase your crisis comms work ].

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Expectations for Media Relations Professionals

ISEBOX

Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. These publications are the basis of your brand and they must be developed with a goal to outreach journalists and media reps. Plus, there’s no doubt that public relations has gone through a considerable transformation in recent years. Crisis Response. Will the media be entertained?

Why Media Relations is More Important Now Than Ever in PR

Marketwired

This makes media relations that much more important in the 21 st century. Before social media, and in some senses the internet, reaching out to the media by phone and scheduling a press conference could deal with a crisis situation. In some cases, a crisis could be mitigated by answering some (tough) questions and giving the media what they would need for their 6 p.m. We’ve seen all too often when companies misread the media.

Why the old crisis comms playbook should be thrown out

PR Daily

Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response. For crisis communications, it’s a data obsession that will deliver results in the future. Holistic crisis comms.

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Announcing PR Daily’s 2018 Media Relations Awards finalists

PR Daily

In today’s rapidly changing media industry landscape, communicators have to adjust and adapt on the run. We’re excited to announce PR Daily’s 2018 Media Relations Awards finalists. Motivating the Modern Millennial Homebuyer with Relatable Insights, Bank of America, Bank of America in partnership with Burson-Marsteller. Beyond Ad Trade: Elevating The Trade Desk as a Key Player in the Media and Tech Ecosystem, 5W Public Relations and The Trade Desk.

3 ways to get superior media relations

PR Daily

Media relations has changed. Now the coverage that jingles your cell phone is likely a crisis; your lawyer is calling to renew her retainer. There are too many media platforms, too many channels and too many amateur journalists for media coverage alone to make an effect. Like much personal technology, media coverage comes with built-in instant obsolescence. Here’s how: Decide which media platforms matter: Focus on those your customers read.

Incoming! How to handle media requests in a crisis

PR Daily

Here are some tips and best practices for when and how to respond to crisis inquiries and keep your head on straight. It’s one of the greatest challenges any media relations professional will face: A crisis hits your organization out of the blue.

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5 ways to communicate calm in a crisis

PR Daily

A McKesson comms exec shares her crisis tips during pandemic and beyond. Thanks to COVID-19, social justice issues and even new WFH realities, communicators of all stripes are thrust into the roles of problem solver and crisis planner.

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Why a rapid-response website is essential in a crisis

PR Daily

RELATED: Join us Nov. Provide crucial content, such as customer instructions, public statements, updates, and media contacts. It can be turned on at a moment’s notice and become invisible once a crisis is averted, never disrupting the regular site’s primary functions.

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7 timeless tactics to mitigate PR crisis damage

PR Daily

What’s the cost of a PR crisis? Today, the outrage machine is always ready to get cranking, and the social media mob is more than willing to pile on—even before all the facts are known. Crisis-proof your business first. Appoint a crisis response leader.

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Lessons PR pros must learn from the COVID-19 crisis

PR Daily

Intense news media. The volume of national and international media inquiries just exploded during the first several months,” said Moles. “We We jumped from a couple dozen media inquiries in January to more than 400 in April. “We

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From crisis to hope: Marriott’s journey through COVID-19

PR Daily

At the beginning of the pandemic, CEO Arne Sorenson shared a powerful video message with stakeholders as the company stared down the worst public health crisis in a generation—events that would lead to layoffs and massive global disruption. RELATED: Showcase your crisis comms work ].

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8 rules to follow for media relations in 2021

PR Daily

Experts share their inspiration and advice for finding earned media success in the coming year. So, what will be the key to success for earned media in 2021? I think that brands are looking for a way to cut through in a more meaningful way to get media coverage,” she says. “We

Crisis lessons from MLB and the Astros

PR Daily

Jan Gusich, communications founder and senior strategist at akhia , says the league ignored two basic principles of crisis management: “accepting accountability and delivering a meaningful apology.”. FREE DOWNLOAD: Keep your cool in a crisis with these 13 tips ].

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Where employee relations, media relations and crises intersect

PR Daily

No brand is immune to crisis. Even if you’re not dealing with a crisis right now, establishing strong communication practices can fortify your brand before one occurs. Take Wal-Mart for example. A few years ago, its customers were fed up. Many complained that visiting the store was unpleasant: Bathrooms were dirty, checkout lines took forever, and sales associates were scarce. In 2015, executives decided to start paying workers more. In short order, the store experience improved.

5 crisis comms tips from the FBI

PR Daily

Know the three things the public wants in a crisis. Editor’s note: This piece is part of Ragan’s Crisis Communications Guidebook, 2020 Edition. His tips will help with just about any reputational crisis that could kneecap your organization.

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3 ways the WHO can fix its PR crisis

PR Daily

For months prior to the hiring of PR firm Hill+Knowlton Strategies, the World Health Organization fielded damaging attacks from prominent critics over its handling of the coronavirus crisis. By flooding the media with this information, it is one of the only states in the U.S.

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Should your brand speak up during a global crisis?

PR Daily

If you’re facing confusion around whether your brand has something to say in the midst of a global crisis like the COVID-19 pandemic, there are a few questions you should ask yourself. The post Should your brand speak up during a global crisis?

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