Waxing UnLyrical

MAY 10, 2017

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Next, Shonali asked about best practices in measurement for IR/financial comms work. IR has a business focus.

Financial 88

Financial Measurement Communications Agriculture 88

Onclusive

OCTOBER 12, 2021

An effective business case will inform the stakeholders about what will happen if they proceed with the investment by clearly explaining the expected benefits, costs and risks. Source: Ragan Communications, Communications Benchmark Report 2021. Think of it as a sales pitch with robust data and justification.

Resources 195

Resources Technology Data Tools 195

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Technical Aspects of PR 15. What is ESG Reporting?

Viral 52

Viral Crisis Communications SEO Reputation 52

Beyond PR

OCTOBER 31, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And yet, that’s not a precise measure when it comes to earned media. Why The Old Ways no Longer Work.

Measurement 65

Measurement Media System Small Business 65

Burrelles Fresh Ideas

JANUARY 30, 2024

The brand explained precisely how its teams had gone about investigating the incident, including looking for patterns in the data, and made it clear they were ready to act if they did find an issue.” Our take: Top-notch communications and PR professionals know that now is always the best time to prepare for a crisis — before it happens.

Ethics 97

Ethics Crisis Transportation Airlines 97

Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Stephen Waddington

MARCH 26, 2020

Dr Alenka Jelen-Sanchez is looking for PR and communication practitioners based in the UK, who would be willing to participate in the study about their lived experience during the current Covid-19 pandemic. The participants will be asked to write a diary for one month. Could you help? How do they work and what do they do?

Policies 109

Policies Government Study Crisis Communications 109

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. How accurate is it? The first “finding” in the report?

Employee 141

Employee Software Survey Tools 141

Critical Mention

APRIL 5, 2019

How do I measure its success? Real-time media monitoring and analysis tools assist your team in measuring your content marketing efforts by tracking how often your brand’s mentioned online and what your audience is saying. When she’s not writing, you can find her at music festivals, hiking or snowboarding. Until next time!

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

DECEMBER 23, 2014

We must continue to measure every act against not only what is legal but also what we would be happy to have written about on the front page of a national newspaper in an article written by an unfriendly but intelligent reporter. Financier, PR man, crisis manager – and pitch man – this guy can do it all.

Reputation 116

Reputation Newspapers Crisis Communications Leadership 116

Maxim Behar

SEPTEMBER 4, 2023

On the contrary - in the last few cases, it is they who have served to inform the public about who thinks what, what they have done and what they think about what they have done. There you can write longer, share, and argue easier, illustrate with photos. You see, the glass has indeed overflowed. I think this is normal.

Social Media 52

Social Media Media Writing Web 52

PR Matters

AUGUST 11, 2014

They kiss your arse instead of telling you like it is about reputation management issues. All requests for action you make of your agency, whether by phone, face-to-face or Skype should be confirmed by them in writing. Don’t forget all of this should be part of your criteria of performance delivery for crisis communications.

Agency 124

Agency Measurement Reputation Skype 124

Sword and the Script

NOVEMBER 26, 2019

A short while back I wrote about the new retargeting capability Cision is delivering to PR based on who is reading your coverage. They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. PR measurement has long been the Achilles heel of the industry.

Publicity 92

Publicity Media Advertising Advertising 92

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Communicating to two worlds. Crisis interrupted.

Communications 126

Communications Crisis Internal International 126

Reputation Specialist Michael Toebe

DECEMBER 31, 2021

Misdeeds or failings are not forgotten when people find something about you, your communication or other behavior distasteful or offensive. It has since been used as a euphemism for Biden's critics as well as the the media who ignore complaints against the president, ” writes Lindsay Kornick at Fox News. Dan Rather. Sit down. ”

Crisis Management 52

Crisis Management Crisis Communications Crisis Measurement 52

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 198

Writing Communications Marketing B2B 198

Cision

JUNE 15, 2017

Lorie sat down with me to talk about her new position with HPRA, and the importance of relationships and influencers in the industry. . Early in the planning process, Hispanic insights must be layered to then build out a strategic communications strategy for Hispanic audiences that is executed in tandem with the general market strategy.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

FEBRUARY 25, 2016

I’ve always been a news junkie and loved to write since I was a little kid. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. Do you know how to measure your social ROI? Learn to write well. I was hooked immediately.

Newspapers 120

Newspapers Financial Crisis System 120

Sword and the Script

JUNE 3, 2020

The feature “provides real-time notifications on significant news items on the companies you care about, powered by artificial intelligence,” according to an announcement. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Last but certainly not least, crisis communications is another benefit of following trends. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Trends 61

Trends Viral Analysis Crisis 61

Critical Mention

FEBRUARY 10, 2018

It’s a time to appreciate not only our loved ones but also a time to appreciate what we love about our professions. In this case, we’re talking about public relations. What’s to love about a career in PR? Here we look at a few reasons why we love what we do. There’s never a dull moment . If you’re in PR and you’re bored – why?

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Mindful Marketing

FEBRUARY 15, 2017

And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. In turn, be sure to ask for consistent measurement and analytics that clearly demonstrate how PR is impacting the business (and thus, your investment). Before doing so, make sure you really think about what you want.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Critical Mention

AUGUST 16, 2018

In a crisis communications situation, they want all the coverage their inbox can handle and some way to sort through it all. Social listening is also vital in crisis management situations. When she’s not writing you can find her at music festivals, hiking or snowboarding. What do PR pros expect from getting media?

Media 60

Media Software Crisis Analytics 60

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. Real public relations is about behaviour, reputation and relationships.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. However, if I may, one thing that I learned about teaching over the years is that to be a good teacher, one has to be a lifelong student.

Education 150

Education Training Course Social Media 150

Sword and the Script

DECEMBER 30, 2017

I had been gone for a total of about 18 months. Not long after that I started this blog and began writing. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. The measure of “best” in this case is unique page views.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. Marketing measurement statistics. 12) Emotion in crisis communications works. The search experts at Moz say it takes about 10 weeks for backlinks to impact organic search. (

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Critical Mention

APRIL 2, 2019

Discovering what platforms your competition is using to measure their success enables you to keep on top of trending technologies and streamline your team’s workflow by cutting down on tasks. Wappalyzer. This free tool identifies what software your competitors are using. SimilarWeb. Until next time! Critical Mention.

Analysis 74

Analysis Tools SEO Software 74

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. I saw a lot of PR pros spinning wheels b/c they couldn’t measure effectively #measurepr. Heidi Sullivan (@hksully) March 9, 2017.

Measurement 40

Measurement Financial Crisis Internal 40

Prohibition

JANUARY 14, 2022

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. What is a PR Crisis? A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

APRIL 18, 2016

Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure. He is a frequent public speaker on ethics, public relations and crisis communication at major universities including Columbia University, NYU and Penn State.

Ethics 60

Ethics Web Advertising Advertising 60

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. He agrees, “PR now has the opportunity to do something about this.”. Then I realised, the four Ps were exactly what I’ve been rattling on about as my thinking on leadership in public relations has developed.

Leadership 111

Leadership Publicity Government Journalism 111

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding.

Data 42

Data Media Case Study Social Media 42

Stuart Bruce

FEBRUARY 21, 2015

When I talk to CIPR members about what they do I nearly always find they’ve already done more activity than is needed to get their 60 points. It takes about 10-15 minutes to record each activity so the trick is to record the ones with the highest points first. Communicate Measurement Matters webcast – 5 points.

Case Study 60

Case Study Conference Training Wikipedia 60