Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact.

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Communicating to two worlds. Crisis interrupted.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

JUNE 3, 2020

The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. 4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article? in 2019, reaching a record $4.5

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. Not long after that I started this blog and began writing. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” How has your PR education prepared you for your career?

Education 150

Education Training Course Social Media 150

Sword and the Script

FEBRUARY 23, 2016

The softer costs are perhaps harder to measure, but arguably more expensive. No corporate communicator wants to hire an agency only to have to facilitate every writing assignment. Product history – the customer, launches , enhancements, crisis communications and the basic strengths and weaknesses.

Education 60

Education Corporate Employee Agency 60

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. 11 Steps to Effectively Managing a PR Crisis. Who are your main stakeholders?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. Incidentally, it completely defeats me why we are drawn into being measured against the remaining 20 per cent (i.e., She is editor-in-chief of the Journal of Communication Management.

Leadership 111

Leadership Publicity Government Journalism 111

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. By the way, the WSJ reporter on that byline used to write for PRWeek). The legal community, and more specifically the in-house effect on law firms bear insight. Then the economy changed.

Agency 93

Agency Trends Marketing Survey 93

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

NOVEMBER 19, 2010

Although I have no experience in crisis communication, I have learned some important lessons in light of Tablo’s scandal. Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line.

Publicity 77

Publicity Reputation Crisis Communications Film 77

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. Many entered the profession because of their craft skills, such as writing or editing, and that is what they continue to do.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. PR measurement. The first “finding” in the report?

Employee 135

Employee Software Survey Tools 135

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. Marketing measurement statistics. 11) Corporate reputation suffers with bad experiences. “82% 12) Emotion in crisis communications works. Genuine Corporate Apology ).

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. You can work with organizations of different sizes from startups to nonprofits to agencies to large corporations.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Gigantic multi-national and trans-national corporations have no respect for borders or governments.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59