Presspage

MARCH 10, 2021

The most common criticism is that it was difficult to follow social distancing measures with trains running less frequently and with more passengers on board than usual. NS, the Dutch railroad service, was quick to react and started communicating before the heaviest snowfall arrived.

Crisis Communications 78

Crisis Communications Crisis Communications Examples 78

Presspage

MARCH 10, 2021

The most common criticism is that it was difficult to follow social distancing measures with trains running less frequently and with more passengers on board than usual. NS, the Dutch railroad service, was quick to react and started communicating before the heaviest snowfall arrived.

Crisis Communications 78

Crisis Communications Crisis Communications Examples 78

Axia PR

JULY 20, 2020

No company is safe from crisis as we’ve seen with the coronavirus pandemic. Although your communications strategy and tactics must shift to crisis communications during a time of emergency, it’s still of utmost importance to monitor and evaluate your company’s coverage as it weathers the storm.

Crisis 127

Crisis Measurement Crisis Communications How To 127

Shift Communications

APRIL 11, 2018

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. In most cases when a company is faced with a crisis they often mess up the initial response. Most recently, Facebook just experienced the classic example of a crisis communications case study.

Crisis Communications 95

Crisis Communications Crisis Communications Facebook 95

Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

Measurement 52

Measurement Communications Wikipedia Social Media 52

Cision

OCTOBER 30, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And yet, that’s not a precise measure when it comes to earned media. Why The Old Ways no Longer Work.

Measurement 215

Measurement Media Social Media Crisis Communications 215

Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. Achieving success in your PR, communications or any career is about putting one foot in front of the other and repeating the process. A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM. It was time to focus on the next objective.

Measurement 247

Measurement Communications Social Media Crisis Communications 247

Melissa Agnes

AUGUST 8, 2016

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? One you should aim to think through within your crisis preparedness. It’s the best way to archive your crisis response.

Crisis Communications 100

Crisis Communications Crisis Corporate Communications 100

Stuart Bruce

MARCH 28, 2018

Public relations strategy, planning, measurement, evaluation and crisis communications emerge as key skills and knowledge areas in the 2018 State of the Profession survey from the Chartered Institute of Public Relations (CIPR).

Measurement 109

Measurement Publicity Communications Strategy 109

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. We can use it to measure and evaluate our success. She will be measurable.

Crisis Communications 148

Crisis Communications Social Media Crisis Media 148

Onclusive

APRIL 29, 2021

It is almost always the case that more communication, and more well-informed communication, is the best strategy. That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. DO measure your impact as things unfold.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Media 370

Media Brand Branding Data-Driven PR 370

NewsWhip

OCTOBER 20, 2021

But our contention is that there are times when understanding engagement to content is crucial, and a key to perception of your brand in the media and public spheres, especially when it comes to earned media measurement. In fact, it’s one of the only ways to do earned media measurement outside of active partnerships with publishers.

Measurement 78

Measurement Media Crisis Brand 78

Onclusive

AUGUST 9, 2021

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Crisis Communications. Media Measurement.

Social Media 370

Social Media Crisis Communications Reputation Media 370

Wadds Inc.

JUNE 5, 2023

A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand. Coleman’s pedigree in crisis communications is unrivalled, having been the Head of Corporate Communications for Greater Manchester Police.

Communications 52

Communications Strategy Crisis Communications Crisis 52

Cision

APRIL 5, 2016

So how do you use media intelligence during a crisis? Here are three factors you should be monitoring to help you adapt your crisis communication: 1. The crisis itself may be getting a lot of coverage, but how much is your brand involved? Want to more tips on using media intelligence during a crisis?

Crisis 120

Crisis Measurement Crisis Communications Brand 120

Onclusive

AUGUST 22, 2017

Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Crisis Communications. Iterative PR Measurement.

Crisis Communications 397

Crisis Communications Media Training Agency Social Media 397

PRSay

DECEMBER 30, 2022

Elevating Your Game in Crisis Communication (May). • 5 Ways to Measure PR Performance, Value and ROI (January). • And here is our top-five list from Strategies & Tactics , PRSA’s award-winning publication. Views are based on visits to our online edition as determined by Google Analytics.).

Crisis Communications 78

Crisis Communications Storytelling Crisis Writing 78

Waxing UnLyrical

MAY 10, 2017

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Next, Shonali asked about best practices in measurement for IR/financial comms work. IR has a business focus.

Measurement 85

Measurement Financial Communications Crisis 85

Solo PR Pro

MAY 11, 2021

There’s a whole community of like minded people you can lean on. 5 solo PR pros advise on crisis communications. This month, we asked our panel of solo PR pros to share how they deal with a client crisis. A measured, thoughtful, reassuring voice is priceless. Tara McDonagh, Tara McDonagh Communications, LLC.

Crisis 116

Crisis Crisis Communications Social Media Communications 116

Stephen Waddington

APRIL 11, 2020

They continue to lobby for measures for those operating as limited companies. Crisis communications expert Rod Cartwright and governance, risk and compliance expert Matt Hodges-Long share best practice crisis communications advice on COVID-19 in a PRCA webinar.

Crisis 148

Crisis Industry Crisis Communications Government 148

Cision

JUNE 27, 2015

A post-crisis plan is just as essential as a pre- or mid-crisis plan. Follow these four steps to identify what worked, establish what needs improvement and prepare your crisis communication team should your brand end up in a similar situation in the future. Data drives PR measurement. Review metrics.

Crisis 120

Crisis Crisis Communications Brand Branding 120

PRSay

JANUARY 14, 2022

Teams must also devote time to communicating the need to increase fees and lower delivery speeds. Agencies must reevaluate success measurement with clients to better show value. Proactive crisis communication is essential to build equity, protect against hate and be accessible to people looking for good in the world.

Communications 167

Communications Trends Crisis Communications Nonprofit 167

PRSay

JUNE 7, 2021

A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives.

Crisis 162

Crisis Crisis Communications Exercises Reputation 162

Stuart Bruce

MARCH 26, 2022

. … © Stuart Bruce - Why in-house comms and PR agencies should love timesheets was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future and digital transformation of public relations, communications, corporate affairs, and crisis communications.

Agency 88

Agency Crisis Communications Crisis Communications 88

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Media Relations 195

Media Relations Agency Communications Crisis Communications 195

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. Here are the three steps you need to take to run a successful communications audit.

Communications 187

Communications Internal International Data 187

Reputation Us

MARCH 31, 2021

Crisis communications plan for data security incidents. Measures to limit third-party liability arising from data security incidents. Data security measures for prevention, detection and response. Review of crisis communications plan. Customized incident response plan. Data security regulatory environment.

Crisis Communications 78

Crisis Communications Insurance Insurance Banking 78

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Inadequate PR outcomes measurement. Today’s PR efforts should include sophisticated – but simple – measurement to determine a plan’s ability to help achieve business goals. Nonexistent or outdated crisis communications planning. Gone are the days when of simply supplying “inches and airtime.”

Crisis Communications 176

Crisis Communications Crisis Interviews Reputation 176

Melissa Agnes

AUGUST 8, 2014

Making The Case for Excluding Jargon From Crisis Communication. Teaching Crisis Communication: Embracing the Research to Practice Model. This week’s episode of The Crisis Intelligence Podcast. Crisis Management Tactic: Updates on Updates – by @bernsteincrisis. Share them using #CrisisRoundup!

Crisis Communications 205

Crisis Communications Crisis Management Crisis Hotels 205

Onclusive

JUNE 29, 2018

How crisis communications has changed. Heidi kicked off the webinar by highlighting how social media has fundamentally changed crisis situations from two-way feedback to all-way, rapid response conversations. Respond: Quickly respond to crisis mentions and utilize campaign tool to track results.

Crisis 186

Crisis Brand Branding How To 186

PRSay

MARCH 19, 2020

As the situation continues to unfold, here are six crisis communications lessons from past pandemics to keep in mind: 1. Given the uncertainty about the coronavirus and what still lies ahead, ongoing crisis planning should concentrate on worst-case scenarios. Plan for the worst. Mind your language.

Crisis 214

Crisis Crisis Management Crisis Communications Reputation 214

Melissa Agnes

JUNE 28, 2015

This, unfortunately runs true on many levels of crisis management, not just in humanitarian work. In this episode of The Crisis Intelligence Podcast, Claudia and I discuss the importance of asking questions and assessing situations before pushing out crisis communications. How to identify and measure results.

Crisis 140

Crisis Communications Community Crisis Communications 140

Melissa Agnes

FEBRUARY 24, 2014

It’s all about high stakes performance and that’s where similarities between the world of the top athlete and the crisis communicator run parallel. I have been supporting the communications goals of many of our Olympic athletes since the Salt Lake games in 2002. Crisis Communications' How do you practice?

Communications 236

Communications Crisis Communications Crisis Exercises 236

Beyond PR

OCTOBER 31, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And yet, that’s not a precise measure when it comes to earned media. How Mature Is Your Earned Media Measurement Strategy?

Measurement 65

Measurement Media Social Media Crisis Communications 65

Onclusive

MARCH 8, 2018

Taking the crisis out of crisis communications. Our old goal was to measure PR, but that is shifting to the need to drive business impact. He highlighted that to drive business impact, we need to use AI to identify business indicators and funnel acceleration to truly measure how our efforts are impacting the bottom line.

Crisis Communications 170

Crisis Communications Crisis Content Marketing Measurement 170

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. Content Marketing Conference.

Content Marketing 256

Content Marketing Conference Marketing Social Media 256