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12 Ways to Leverage Your Existing Investment in B2B Webinars

Sword and the Script

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60
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Soulcenter: elderly care software startup

Frederik Vincx

Set up a home studio for video training sessions and webinars. Principles of our storyselling approach Teach own learnings: Everything we learned, we documented in videos, blog posts, infographics, Build practical solutions: We built a bunch of tools and services to make life easier for our target audience. Frederik is a rare breed.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105
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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Articles cost an average of $2,854 and earned 2:04 minutes of viewing time. 34% said ebooks. to approximately $5.5

B2B 114
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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

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First Step Towards Facebook ROI: Educate With Content

Cision

At her recent webinar, Facebook partner and top social media thought leader Mari Smith shared seven proven tactics to build your business’s loyal customer base by driving more Likes to leads. View Mari’s full webinar on-demand now! Images: Andreas Ivarsson , Nadia Szopińska , Bill Stilwell ( Creative Commons ).

Education 120
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7 PR Blogs You Should Be Following

Critical Mention

Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Our top picks: PR strategies can vary from organization to organization.