PRSay

NOVEMBER 25, 2019

But behind the scenes, it represents a shift in the industry, and one that your creative team can learn from. This holiday season, here are some gear ideas that can help take your creative team’s content from amateur to professional quality — without burning through your entire budget — thanks to some shopping-season deals: iPhones.

Creativity 130

Creativity Video Film Social Media 130

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. In simple terms, it’s a language-processing tool powered by artificial intelligence. There’s no dismissing it as a fatally flawed tool or passing fad.

Trends 348

Trends Tools Creativity Media 348

Shift Communications

FEBRUARY 4, 2019

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? The solution seems to be to get more creative. Matt’s presentation about Google Analytics demonstrates a creative way to utilize an analytical tool for public relations work.

Analytics 141

Analytics Publicity Google Creativity 141

Muck Rack

NOVEMBER 8, 2018

7 creative ways to use Muck Rack’s Who Shared My Link tool

Creativity 103

Creativity Tools 103

Prohibition

MAY 22, 2023

Instagram test new UGC tool Instagram are testing a new feature that allows brands to early source user-generated content (UGC). The most useful being a ‘Creative Codes’ guide which highlights the key principles to great content and maximise your TikTok efforts.

Social Media 62

Social Media Instagram Media Tools 62

Cision

OCTOBER 23, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 149

Creativity Media Marketing Social Media 149

PR in High Definition

MAY 31, 2022

From allowing creativity to flourish, to enabling communication (in a virtual space) with people across the globe. Bolstering Creativity. Your space plays a key role in how creative you are. And for those of us in the comms industry, creativity is our driving force. VR meetings are also a powerful tool.

Tools 62

Tools Communications Creativity Meeting 62

Prowly

NOVEMBER 15, 2017

This text is going to come in two parts—the first one is about gaining a new perspective on the issues at hand and how to make them look more bearable, while the second one will equip you with an efficient tool to come up with solutions. The post Breaking Out Of The Creativity Crisis appeared first on Prowly Magazine.

Crisis 91

Crisis Creativity Tools How To 91

ImPRessions - Crenshaw Communications

JANUARY 16, 2017

So we thought it was time for a look at some new tech tools and apps to help our industry find more effective ways to save time and increase productivity. This method has been shown to help people focus, break down tasks more efficiently and most importantly, help prevent creative burnout. Just set the timer and go about your business.

Tools 168

Tools Social Media Pinterest Media 168

Stern + Associates

JANUARY 20, 2017

The post 5 Digital Tools to Capture Your Creative Marketing Ideas appeared first on Stern Strategy Group. Marketers and comms pros are ideas machines. It’s what we do! But let’s face it. How many of our ideas are merely forgotten thoughts, fleeting nuggets of a concept, if.

Creativity 48

Creativity Tools Marketing Strategy 48

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Agency Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Agency Advertising 52

Flack's Revenge

JANUARY 25, 2023

She shared tips for combining creativity with data-driven approaches that tap low and no cost tools to demonstrate PR value. Renée is a dynamo, a noted speaker, author, entrepreneur and a fellow podcaster (check out Into the Wild ). It was great chatting with her.

Case Study 156

Case Study YouTube Measurement Agency 156

The Proactive Report

APRIL 15, 2023

AI-powered tools can help generate headlines, craft social media posts, and even write news articles. Measurement and analytics: AI-powered tools can help PR practitioners measure the impact of their efforts. AI can augment their creativity and intuition, allowing them to work more efficiently and effectively.

Social Media 130

Social Media Media Crisis Measurement 130

Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. Related Content: Art or Science: Creative Marketing and PR. 6 Creative PR Ideas for Blended Media. 7 Sexy and Creative PR Ideas. Magazine ran this article – After 10 Years, Yelp CEO Reviews His Own Business – and the play on the word “review” struck me as creative. A while back, Inc.

Crisis Communications 144

Crisis Communications Crisis Creativity Communications 144

PR in High Definition

MARCH 26, 2020

If ever there was a time for some creative thinking, it’s now. What we need now is to learn how to think creatively alone, or with the help of your loved ones (yup, really), or your virtual pals and colleagues. Brainstorming can be a brilliant way to boost creativity. Feeling overwhelmed? Hell, yeah. Brainsparker.

Creativity 54

Creativity Video Exercises Software 54

Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. The analytics and martech tools we have today are far superior to what was available 10 years ago. ideas and execute them? Talk to Us

Creativity 89

Creativity Technology Marketing Survey 89

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Publicity 161

Stephen Waddington

AUGUST 14, 2018

Entrepreneur Joanna Drabent tells the story of Prowly, an integrated campaign management and workflow tool for PR teams. During the trip, we would talk about our tool. We switched our creative PR efforts for educational activities. By Joanna Drabent Prowly’s beginnings are typical of a tech startup.

Tools 112

Tools Film Brand Branding 112

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.

Creativity 96

Creativity Social Media Content Marketing Writing 96

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This isn’t new, but today there are more digital distractions in the form of tools, tactics and platforms. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. The internet and social platforms are key tools for storytelling, brand management and connection.

Social Media 177

Social Media Analytics Media Pitching 177

Wadds Inc.

MAY 17, 2023

A quarter said that they will never use AI tools. Less than a quarter of respondents said their organisation is changing workflow due to new AI tools. Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. The payoff is expected to be creativity and higher-value work.

Publicity 118

Publicity Case Study Ethics Social Media 118

PR in High Definition

JUNE 21, 2018

We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again. The post Yossarian: Getting creative with AI appeared first on Firefly Communications.

Creativity 48

Creativity Tools Engineering Publicity 48

PR in High Definition

JUNE 21, 2018

We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again. The post Yossarian: Getting creative with AI appeared first on Firefly Communications.

Creativity 48

Creativity Tools Engineering Publicity 48

PR in High Definition

JUNE 22, 2018

We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again. The post Yossarian: Getting creative with AI appeared first on Firefly Communications.

Creativity 48

Creativity Tools Engineering Publicity 48

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist. 4) SnapChat.

Agency 150

Agency Tools Social Media Instagram 150

PR in High Definition

MAY 24, 2023

This celebration of diversity, inclusivity, creativity, and culture was a clear reminder that the human influence is invaluable for businesses – particularly as AI creeps further into our lives. There are around 5,855 tools that have the potential to be used in PR currently available online, and that number will only continue to rise.

Reputation 62

Reputation Creativity Tourism Television 62

ImPRessions - Crenshaw Communications

MARCH 15, 2022

They should be able to deploy any of the communications tools at their disposal to get results. The agency is proactive and creative. It’s often up to the PR agency to come up with creative proactive ideas that will garner media interest – even when there’s no news to share with reporters. It offers solid strategy and alignment.

Agency 334

Agency Communications Creativity Social Media 334

ImPRessions - Crenshaw Communications

MARCH 22, 2023

With the rise in popularity of ChatGPT and other generative AI tools, there is debate about the use of AI in public relations , journalism, and everyday life. Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools.

Advertising 177

Advertising Advertising Brand Branding 177

The Resolution Blog

MARCH 25, 2019

Today, there are tons of tools that help streamline systems and optimise research to get more meaningful press materials out quicker than ever before. Not only does the tool generate loads of content ideas, but the results are based on solid search data that shows the real questions people are plugging into Google.

Tools 120

Tools Social Media Google Pitching 120

Flack's Revenge

FEBRUARY 1, 2023

Those in the creative fields are the most freaked out. If tools like ChatGPT can write pitches, articles and press releases, where does that leave us? But AI like ChatGPT may actually heighten the need for the kinds of human-generated insightful and creative content that breaks through to audiences and journalists.

Pitching 168

Pitching Writing Creativity Agency 168

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. Featuring celebrities in advertising or with partnerships can enhance a brand, and has always been a high-impact marketing tool. Partnering with a Brand during a Pandemic.

Creativity 52

Creativity Brand Branding Social Media 52

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.

Creativity 76

Creativity Social Media Content Marketing Writing 76

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. What I’ve seen is this: Brands purchasing and increasing number of social media tools. Brand over-relying on social analytics tools.

Social Media 84

Social Media Tools Media Trends 84

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios.

Creativity 70

Creativity Communications Brand Branding 70

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. A great example was a French company we worked with that was launching their competitive pricing tool in the US market. The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories.

Agency 367

Agency Pitching Media Interviews 367

Sword and the Script

MARCH 28, 2023

Mostly augmentation, but some replacements “It’s inevitable and normal that with the advancement of technology, certain jobs no longer exist and new jobs are created – look at how modern media monitoring tools have replaced the need for the news clippings teams of yesterday for example. That’s where our creative sparks have been honed.

Software 168

Software Creativity Communications Crisis 168