Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Feel free to start a free trial to get an understanding of the tool. Writing & Editing of Miscellaneous PR Assets. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Reputation Crisis Communications 370

Masters in Communications

OCTOBER 30, 2018

Stories are emotional, experiential, and creative. As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling is also a powerful tool for persuasion.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Communications Conversations

NOVEMBER 16, 2022

Those are tools we use to do the social media and social media marketing you listed at the top! Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Storytelling is the underlining theme for social media pros. Super confused right off the bat. Strong copywriting skills.

Social Media 174

Social Media Media Analytics Data 174

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. What are the first steps PR pros can take to hone their writing skills?

Twitter 157

Twitter Storytelling Community Writing 157

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI is quickly being adopted across many industries as a tool that can save time for some tasks. This not only improves efficiency but also allows PR professionals to focus more on strategic and creative aspects of their work. It’s the reality that humans are gradually adapting their writing to match that of machines.

Publicity 96

Publicity Ethics Analysis Data 96

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Better Writing Blogs. Authentic Storytelling Project. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Ethical Voices

JUNE 12, 2023

When you’re able to do this process of collaboration, creative thinking, some training and coaching, you’re able to get better client understanding of what works and what doesn’t while also serving the stories and narratives they want to tell. It lacks that creative thought. That’s hard work, I will tell you.

Ethics 69

Ethics Storytelling Communications Training 69

Ishmael's Corner

SEPTEMBER 7, 2014

I love talking about failure in the context of business storytelling. Yet, the ability to bring failure or even a problem to the narrative is what separates industrial-grade storytelling from “but enough about me; let’s talk about me” copy. Maybe it’s quasi-cute storytelling, but it doesn’t trigger an emotional reaction.

Video 144

Video Storytelling Interviews Creativity 144

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Explore the tactics and tools top marketers use to better enable their buyers. Formulaic content (think press releases) can be a massive drain on your time; luckily, in some cases, you can tap into machine-assisted writing for a solution. When : July 17 from 12:25 p.m.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Business Wire

JUNE 28, 2017

First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 3/ Be creative - Innovate when preparing your news release. Utilize the latest storytelling tools, such as interactive photos and videos. What does it say?

Mobile 152

Mobile SEO Web Training 152

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” On the positive side, AI can be a helpful tool in terms of generating ideas and headlines.

Writing 190

Writing Communications Marketing B2B 190

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. Do you consider yourself a storyteller?

Storytelling 31

Storytelling Technology Publicity Exercises 31

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Konnect Agency

NOVEMBER 20, 2023

With AI’s rapid advancement and broad application potential, PR professionals are increasingly embracing AI-powered tools like ChatGPT to augment writing, supplement creativity, and fine-tune brand messaging. In fact, entire brand campaigns are centered entirely around AI as a way to reach and engage with tech-savvy consumers.

Viral 52

Viral Video Trends Consumer 52

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Interactive Storytelling. Episodic Content . Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

B2B PR Sense

JANUARY 5, 2018

Our Ultimate List of the Best PR Tools for 2018. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. PR people don't whisper into the ears of journalists about what to write.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. As a result, campaigns are often dry, serious, and?—? just a bit boring.

B2B 120

B2B B2C Facebook Storytelling 120

Communications Conversations

OCTOBER 13, 2015

One interesting part of that launch–Target was experimenting with Periscope as a tool to give fans exclusive content from NYC during the launch. Find that exec, work with them, and encourage them to tell their story for why they volunteer via LinkedIn Publishing (tip: You will probably have to ghost write the post for them).

Corporate 60

Corporate Creativity Employee Instagram 60

Sword and the Script

JUNE 18, 2019

10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 18) “I write and distribute press releases and get executives in front of the media.”.

Employee 147

Employee Print Writing Survey 147

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Compile the most engaging content in your space through tools such as Google Trends or Buzzsumo.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Storytelling success stories. And, he even added links to their sites. What We Talked About on Growing Social New. What you need to know about Newsjacking.

Marketing 118

Marketing Social Media Trends Instagram 118

Doctor Spin

FEBRUARY 15, 2024

It includes the tools and infrastructure that facilitate the exchange of information, such as telecommunications networks, the internet, and mass media platforms. Unlike many other creative professions, corporate communications have somehow forgotten that having great taste is an actual skill. Communications. Join the resistance!

Communications 52

Communications eBook System Corporate 52

Karen Freberg

JANUARY 14, 2021

However, these are being more valued and accounted for in tenure and promotion cases – all tied to either creative services and activities, service, or evidence of your reputation in the field. storytelling, etc) to the dark side of social media (ex. storytelling, etc) to the dark side of social media (ex.

Social Media 88

Social Media Media Resources Creativity 88

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Get recommended as an expert resource by asking those who value your insights to write a recommendation that promotes you [and them!].

LinkedIn 52

LinkedIn How To B2B Social Media 52

PRSay

MAY 24, 2019

Social media is a great tool to highlight travel and tourism and how it relates to your business. Even if you don’t sell or promote a product or service that includes a location, you can still promote your business in creative ways. Write your content as if the audience has come across your social media channels for the first time.

Tourism 95

Tourism Travel Social Media Instagram 95

OnePitch

APRIL 14, 2022

While the tool was one of the first and was without a doubt critical to cancer detection and prevention, the industry overall is oversaturated, which meant we had to be extremely creative in the way we told the launch story to successfully break through the clutter. We read that you are a strong B2B health writer and storyteller.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

JUNE 25, 2015

If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. Write a press release. Image: Got Credit , Claudia Zimmer ( Creative Commons ). Follow her on Twitter: @jenlawhead.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

APRIL 6, 2015

For every Serial , or Nerdist , or Manager Tools , or Norm McDonald Live (a personal favorite), there are literally thousands of podcasts that are far less entertaining to listen to or to watch. Search engines don’t listen to and deduce context from audio (at least not as of this writing). Master some audio tools.

Engineering 120

Engineering Tools Examples YouTube 120

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). And while powerful tools are constantly being developed for our trade, some things are just becoming much harder to accomplish. Creative Commons CC0. A former U.S.

Survey 74

Survey Industry Communications Corporate 74

prTini

FEBRUARY 17, 2015

So far in 2015, we’ve been talking a lot about visual storytelling and its importance for PR. I’ve mentioned before that Death to the Stock Photo is one of my team’s favorite tools , so I asked co-founder Allie Lehman to share some of her tips to help PR pros broaden their design skills.

Storytelling 28

Storytelling Pinterest Creativity Tools 28

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. To that end, this year’s roundup is uh-mazing.

Marketing 187

Marketing Content Marketing Data Social Media 187

Burrelles Fresh Ideas

JULY 25, 2023

Fortunately, there are many business data management tools and systems that aim to centralize processes, track projects, and collect valuable insights on how the public might perceive specific campaigns. Finding the right tools for the project Of course, ERPs are not one-size-fits-all. Which tools are leading to the most conversions?

Tools 74

Tools System How To Software 74

Karen Freberg

SEPTEMBER 1, 2017

For the past few years, I have tried to write about some teams I am really excited about seeing for the upcoming year, and what were some initial trends I saw happening in the industry. They have created a lot of great creative assets that are published immediately. Great longform storytelling. Awesome job, Russ!

Sports 45

Sports Social Media Trends Media 45

Beyond PR

SEPTEMBER 6, 2016

Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies. Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity. She believes the key to successful content is balancing creativity, analytics and commonsense.

Marketing 40

Marketing Content Marketing Television Storytelling 40

PR Conversations

AUGUST 17, 2016

The new AMEC Integrated Evaluation Framework is a step forward in making the process simple and easy to use as an online tool. Creativity seems to be more limited to content and tactics rather than research and problem identification. One article is all about storytelling and the use of heroes and villains.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

The new AMEC Integrated Evaluation Framework is a step forward in making the process simple and easy to use as an online tool. Creativity seems to be more limited to content and tactics rather than research and problem identification. One article is all about storytelling and the use of heroes and villains.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

The new AMEC Integrated Evaluation Framework is a step forward in making the process simple and easy to use as an online tool. Creativity seems to be more limited to content and tactics rather than research and problem identification. One article is all about storytelling and the use of heroes and villains.

Publicity 40

Publicity Storytelling Study Journalism 40