The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. And once again the PR community is wary of this new technology and hesitant to adopt it. Why should you embrace AI?

Social Media 130

Social Media Measurement Tools Data 130

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Many PR agencies and departments are already using generative-AI tools to improve their efficiency and productivity.

Technology 141

Technology Crisis Management Social Media Training 141

Burrelles Fresh Ideas

JULY 25, 2023

Fortunately, there are many business data management tools and systems that aim to centralize processes, track projects, and collect valuable insights on how the public might perceive specific campaigns. Finding the right tools for the project Of course, ERPs are not one-size-fits-all. Which tools are leading to the most conversions?

Tools 74

Tools System How To Software 74

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. The technology scrapes information from the internet to create a written response based on probability, not reason.

Publicity 173

Publicity Software Education Technology 173

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This isn’t new, but today there are more digital distractions in the form of tools, tactics and platforms. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. The internet and social platforms are key tools for storytelling, brand management and connection.

Analytics 170

Analytics Tools Social Media Trends 170

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code.

Technology 95

Technology Ethics Tools Creativity 95

5W PR

FEBRUARY 22, 2024

Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently. Crafting a digital story Computers, smartphones, cameras, microphones, and software for editing are essential tools. Stay informed about these evolving technologies.

Media 78

Media YouTube Transportation eBook 78

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. What do they write about? What language do they use?

Creativity 96

Creativity Product Launch Examples Energy 96

Sword and the Script

MARCH 28, 2023

Mostly augmentation, but some replacements “It’s inevitable and normal that with the advancement of technology, certain jobs no longer exist and new jobs are created – look at how modern media monitoring tools have replaced the need for the news clippings teams of yesterday for example.

Software 130

Software Technology Creativity Crisis Management 130

PRSay

DECEMBER 18, 2023

John Elsasser, editor-in-chief of PRSA’s award-winning publication Strategies & Tactics and host of S&T Live , asked Perry how PR professionals can begin adopting artificial intelligence technology while also keeping its ethical implications in mind. These are tools that can make us better, not take our jobs.”

Communications 72

Communications Guidelines Technology Tools 72

Mindful Marketing

NOVEMBER 18, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing AI’s meteoric rise has encouraged companies to quickly embrace the transformative technology while countries have raced to erect guardrails on the all-powerful algorithms.

Brand 99

Brand Branding Ethics Tools 99

Wadds Inc.

NOVEMBER 11, 2023

The optimistic viewpoint sees it as a tool to help public relations practitioners work more efficiently and effectively. The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months.

Report 119

Report Publicity Training Policies 119

Cision

SEPTEMBER 26, 2015

PR professionals have seen their go-to tools and tactics change, especially over the past few years. Despite the changing environment and increasing use of technology, one skill remains as relevant as ever: knowing how to write press releases. Images: Nic McPhee , Francisco Gonzalez , Tracy Hunter ( Creative Commons ).

Writing 120

Writing Employee Creativity Internal 120

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. Wilde noted the new Chevy Colorado, “…offers class-winning and -leading, um, you know, technology and stuff.” Some of these included a) contact the writer b) contact the editor c) write a letter to the editor in response. Related Content: Art or Science: Creative Marketing and PR.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. Below, keep reading for 10 of our top tools to consider, based on your needs and use cases. Disclaimer: There are so many tools we loved in 2020, but these are just a few of our favorites. 10 Marketing Technologies We Can’t Live Without.

Technology 65

Technology Marketing Tools Google 65

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist. 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

Deirdre Breakenridge

MAY 13, 2019

In order to make sense of all that “noise”, social listening, monitoring and analytics tools. Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? Let’s not even start talking about more traditional online sources like blogs, news sites, and forums.

Training 399

Training Video Analysis Data 399

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. Tools like ChatGPT and Google’s Bard still require humans to feed them effective prompts.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. Fair enough.

Software 121

Software Pitching Ethics Privacy 121

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs.

Technology 60

Technology Crisis Communications Pitching Software 60

Landis PR

DECEMBER 4, 2023

Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. Machine vs. Man: Does AI Efficiency Trump Human Creativity? billion in 2021.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. What do they write about? What language do they use?

Creativity 76

Creativity Product Launch Examples Energy 76

Reputation Us

AUGUST 28, 2023

MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” Pinto “Learn to be adaptable, resilient, collaborative, creative, innovative. Hammer is a tool. It’s up to us to to figure out how to harness the tools.” ” Neville G.

System 78

System Technology Banking Community 78

Stephen Waddington

OCTOBER 12, 2017

A blog post about writing a public relations plan. Tools such as SWOT (strengths, weaknesses, opportunities and threats) and PESTLE (political, economic, social, technology, legal and environmental) analysis are useful to help define a micro or macro environment. #5 7 Creative. 5 Insights. This relates to channels.

Writing 106

Writing Publicity How To Measurement 106

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI is quickly being adopted across many industries as a tool that can save time for some tasks. Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. It provides a tool for efficient, data-driven communication.

Publicity 96

Publicity Ethics Analysis Data 96

Burrelles Fresh Ideas

JANUARY 23, 2024

This is why it’s crucial to adopt tools that give you the power to efficiently and accurately make the most positive decisions. Before we look at the intersection of machine learning and psychology, it’s important to consider how the technology can make a difference in PR and marketing campaigns.

Technology 76

Technology Training Data Consumer 76

Offleash

JULY 19, 2023

News flash: We work in technology. Technology is always changing, disrupting, reshaping, and often improving how we work. While AI can automate, streamline, and improve the work we do, it can’t bring the same level of creativity, intuition, and certainly not the relationships (putting the “relations” into public relations.)

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. His writing has appeared in Adweek, Forbes, the Dallas Morning News and PRWeek. You can stop reading there.

Journalism 128

Journalism Public Affairs Ethics Technology 128

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. Additionally, PR teams need to get creative about staying top-of-mind with analysts.

Wireless 309

Wireless B2B Report Media Relations 309

Business Wire

AUGUST 9, 2017

Always at the technological forefront, and keeping a strong connection with the audience that helped transform what the conference/festival is today, SXSW continues to place the keys to the kingdom in the public’s hands. Now, robots are doing the writing for you. Which tools are worth using?

Conference 164

Conference Technology Mobile Analytics 164

Sword and the Script

JANUARY 3, 2023

Managing crises: PR can be an important tool for managing crises and mitigating damage to an organization’s reputation. Brand sentiment: PR practitioners may use tools to track the overall sentiment around the organization or brand. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

Interviews 98

Interviews Publicity Technology Social Media 98

Stern + Associates

DECEMBER 8, 2022

In this blog post that’s mostly written by ChatGPT, we’ll explain everything you need to know about this disruptive technology and how writers can leverage the tool to connect with audiences in new and innovative ways. ChatGPT is just one example of cutting-edge AI technology that has the potential to revolutionize the industry.

Blogging 62

Blogging Technology Writing Customer Service 62

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh!

Tools 136

Tools Publicity SEO Measurement 136

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). We take the word “responsible” seriously, and we have spent hours deliberating if, when and how our staff should use genAI tools. For a fun exercise, ask ChatGPT to write your bio. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78