Prohibition

AUGUST 4, 2023

Ignoring these analytics can lead to a lack of understanding regarding what works and what doesn’t, resulting in wasted resources and missed opportunities for improvement. Both TikTok and Instagram offer in-depth analytics tools that allow small businesses to to track the performance of their videos.

Social Media 118

Social Media Video Marketing Media 118

Deirdre Breakenridge

NOVEMBER 11, 2019

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. Be Creative. Think of your community when podcasting instead of focusing solely on promotion. Image Credit: Pixabay.

Community 206

Community Nonprofit Conference Social Media 206

Contently - Strategy

JULY 12, 2021

Their content still aimed to be helpful, but most of it fell into categories like personal finance and general consumer resources. Some of the resources even mentioned COVID-19— like this Mass Mutual story about restoring financial wellness —but these examples tended to offer more general advice for what people could do after the pandemic.

Financial 109

Financial Banking How To Marketing 109

5W PR

OCTOBER 24, 2019

These options save time and prevent business owners from getting too bogged down in messages. For a small business with a small team, this can be an invaluable service, especially during the busy season that is the holidays.

Facebook 60

Facebook Tools Advertising Advertising 60

Deirdre Breakenridge

NOVEMBER 3, 2016

Even as students, there are numerous resources at your fingertips to help you prepare for a future as PR professionals; many of these opportunities can help you build a professional portfolio while still in school. However, those opportunities can be difficult to recognize.

Trade Shows 150

Trade Shows Community Social Media Resources 150

PR 20/20

JANUARY 16, 2023

If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Sign up for free ebooks, webinars, and other resources (i.e., Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. The ones that give you that “Woah… #mindblown” moment.

Blogging 52

Blogging Marketing Pinterest SEO 52

Waxing UnLyrical

APRIL 28, 2014

What Small Businesses Can Learn from the Creative Community: Share the Journey. Why: Small businesses tend to be so focused on the final product, they rarely show customers what goes into creating the final product. Ken Mueller discusses how you can use creativity to break the mold.

Small Business 75

Small Business Travel Resources Creativity 75

Solo PR Pro

JULY 5, 2016

In this post, we share our top tips on using the natural slowdown of the season to race ahead in your business. Read on for our Top 5 summer survival tips and resources! Survival Tip #1: Ramp up your business development. This is a perfect time to accelerate your business development efforts and fill your pipeline.

Resources 40

Resources Creativity Small Business Meeting 40

Solo PR Pro

JULY 5, 2016

In this post, we share our top tips on using the natural slowdown of the season to race ahead in your business. Read on for our Top 5 summer survival tips and resources! Survival Tip #1: Ramp up your business development. This is a perfect time to accelerate your business development efforts and fill your pipeline.

Resources 40

Resources Creativity Small Business Meeting 40

Waxing UnLyrical

JUNE 12, 2018

While there’s still a lot of communication which happens through those devices, what’s on the rise are people who use their phones all the time, and exclusively, as their only resource to connect to the internet. How can you learn it more quickly and implement it into business practices? Keep scrolling to find out.

Mobile 65

Mobile SEO Small Business Analytics 65

Onclusive

JUNE 14, 2017

They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right? Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers.

Marketing 170

Marketing Measurement Trends B2B 170

Waxing UnLyrical

JUNE 30, 2014

Whether it’s tech, financial, personal, or client-related, all small business owners need support from time to time. A great support system – or, sometimes, simply a helping hand – can make tasks seem less daunting and free up precious time and mind space for other business development activities.

Small Business 80

Small Business System Social Media Ethics 80

Communications Conversations

MARCH 29, 2019

Whether she’s snapping photos for the bank’s Instagram story, wrangling the perfect bit of copy, or surprising and delighting a Twitter follower, Justine infuses her work with a sparkle of creativity balanced with an authentic understanding of the brand.

Social Media 128

Social Media Agriculture Marketing Media 128

Critical Mention

SEPTEMBER 19, 2019

With the changing media landscape, the ability to earn coverage requires that much more creativity! These reports have been a vital resource towards our team’s continued success. ”. We’ve also added an education arm to the business when we launched Jelly Academy ! Until next time! Critical Mention.

Agency 79

Agency Marketing Media SEO 79

Waxing UnLyrical

DECEMBER 13, 2018

One quick internet search on the subject, (even a niche search) will deliver so many resources, templates, guides, roadmaps and more that you could tilt into overwhelm in as many seconds as it took to load your results. A truly unique and creative strategy calls for more than composure and confidence. Step Two: Energize yourself.

Strategy 70

Strategy Energy System Small Business 70

Waxing UnLyrical

AUGUST 5, 2013

In this post for {grow }, Kerry O’Shea reviews a “creative” solution (tip: we’d never endorse it!). 7 Tips for Making Small Business Blogging Manageable. 7 Tips for Making Small Business Blogging Manageable. Twitter Facebook Google+ LinkedIn Monday Roundup: Social Media Engagement for Business.

Social Media 88

Social Media Media SEO LinkedIn 88

Solo PR Pro

JULY 6, 2021

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. This month, we asked our panel of solo PR pros to share best practices for taking time off when you run your own business. Taking time off is crucial to a happy life and a successful business.

Crisis 110

Crisis Small Business Social Media Communications 110

Sword and the Script

JANUARY 14, 2020

We provide resources that help those businesses thrive, and in turn, enable consumers like you and me to keep our vehicles on the road safer, longer through proper maintenance and repair. This includes running a team of seven PR, email, website, social media, multimedia and creative experts.

Marketing 79

Marketing Data Wireless Industry 79

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. While our primary target is digital marketing decision makers at larger companies, we’re happy that these videos have broad appeal to anyone trying to do better digital marketing, even small business people who will never become our customers.

Video 153

Video B2B Film Marketing 153

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Maximize Social Business. Small Business Branding.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

FEBRUARY 19, 2019

Going from unlimited resources at my prior jobs to a nonexistent marketing team or foundation was a challenge I happily accepted. Having the opportunity to create the marketing and communication foundation for a company has pushed me to be more inventive, focused, creative and overall a more balanced marketer.

Company 66

Company Nonprofit Marketing Software 66

Solo PR Pro

AUGUST 18, 2015

Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Doing More with Less: Tools, Tips and Resources (this link goes to the presentation in Slideshare)- Kellye Crane, Founder, Solo PR Pro. Scipps School of Journalism at Ohio University. Solo PR PRO member, Arik Hanson, in action.

Conference 40

Conference Community Small Business Storytelling 40

wiredPRworks

FEBRUARY 23, 2018

Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” Founded in 1977, the MPI Chicago Area Chapter (MPI-CAC) is a founding chapter, and one of the largest with over 800 members. About Barbara Rozgonyi.

Education 51

Education System Meeting Nonprofit 51

Doctor Spin

APRIL 17, 2023

A Few Extra Mile Activity Ideas Going the extra mile and forging strong customer connections are essential in today’s competitive business landscape. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Prohibition

DECEMBER 16, 2019

Video is quickly becoming one of the most influential and effective digital marketing techniques used by both large and small businesses to reach their target audiences. In principle, video production is the art and service of creating content and producing a finalised video product.

Video 48

Video Film Creativity Small Business 48

Ethical Voices

DECEMBER 18, 2023

When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. At that point, you’ve got to get the creative juices going and come up with another campaign. It’s not just earned.

Ethics 105

Ethics Data Training Agency 105

Waxing UnLyrical

JULY 11, 2011

Pixability is a fabulous resource when it comes to video. They have Pixability University (free resources) and an amazing video grader that evaluates your website, your YouTube channel, and your blog for optimal video use. Could be because I tag my videos with “Small Business Marketing&# more times than not.

YouTube 90

YouTube Video Blogging Guidelines 90

Waxing UnLyrical

OCTOBER 31, 2010

How to run a fearless small business by Taylor Lindstrom at Copyblogger. Why: especially for my friends (and foes) who run small businesses. Image: YiYing Lu via Flickr , Creative Commons Thanks so much for stopping by WUL! And that leads to stuff like this. Take heart, not howls. Read All About It!

Small Business 51

Small Business Tourism Measurement Social Media 51

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Others have speculated than shorter searches will dominate longer, more specific (long tail) searches. Read All About It!

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

OCTOBER 28, 2010

Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! This is a topic that is near and dear to my heart, though. It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. Will you join us if you can? See you there! Read All About It!

Conference 66

Conference Measurement Tourism Twitter 66

Bad Pitch Blog

AUGUST 19, 2009

The concept made sense, and certainly would be a service that small businesses would welcome, but I couldn’t help but wonder, "Did he really want to hurt his chances of getting business because someone was a bit befuddled by his word choice?!" His work includes name and tagline development. What name resonates?

Wikipedia 48

Wikipedia Twitter Corporate Company 48

Waxing UnLyrical

JANUARY 2, 2011

5 New Year’s resolutions for your small business , by Thursday Bram at Grow Smart Business. If you’re in the business of PR, these are things to keep in mind. Image: Eric Magnuson via Flickr, Creative Commons Thanks so much for stopping by WUL! Read All About It!

Measurement 49

Measurement Tourism Social Media Blogging 49

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

Publicity 67

Publicity Small Business Advertising Advertising 67

Remote PR Jobs

SEPTEMBER 25, 2023

These two creatives bring their ideas together to share practical yet visionary discussions about marketing amplification, brand awareness, authority building and how to get started in achieving your goals. Every Tuesday, Lynn sits down with different people from around the globe to share the good, bad and ugly of running a business.

Pitching 100

Pitching Interviews Trends Journalism 100

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. Luckily, the internet provides many educational resources to them in the loop. Consider using these excellent resources: 4 tips for finding fantastic free photos. Share Tweet Share. Ragan’s PR Daily. Until next time! Critical Mention.

Blogging 68

Blogging Education Resources Creativity 68

Cision

APRIL 25, 2016

At Facebook’s recent F8 Developer Conference , Product Marketing Manager Kristen Jones gave a presentation detailing advertising best practices on Facebook (and Instagram, which uses the same resources). Precision – aligning your targeting and creative. The precision recommendation has everything to do with creative.

Facebook 120

Facebook Advertising Advertising Measurement 120

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100