Waxing UnLyrical

JUNE 12, 2018

While there’s still a lot of communication which happens through those devices, what’s on the rise are people who use their phones all the time, and exclusively, as their only resource to connect to the internet. How can you learn it more quickly and implement it into business practices? Keep scrolling to find out.

Mobile 65

Mobile SEO Small Business Analytics 65

Onclusive

JUNE 14, 2017

They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right? Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers.

Marketing 170

Marketing Measurement Trends B2B 170

Critical Mention

SEPTEMBER 19, 2019

With the changing media landscape, the ability to earn coverage requires that much more creativity! These reports have been a vital resource towards our team’s continued success. ”. We’ve also added an education arm to the business when we launched Jelly Academy ! Until next time! Critical Mention. SCHEDULE A DEMO.

Agency 79

Agency Marketing Media SEO 79

Doctor Spin

APRIL 17, 2023

A Few Extra Mile Activity Ideas Going the extra mile and forging strong customer connections are essential in today’s competitive business landscape. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

MAY 21, 2015

Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast. 11) Mark Schaefer and Tom Webster. The Marketing Companion. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking.

Video 153

Video B2B Film Marketing 153

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises. I put a few guidelines on this–these folks had to be non-manager/non-director level.

Social Media 128

Social Media Agriculture Marketing Media 128

Solo PR Pro

JULY 6, 2021

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. This month, we asked our panel of solo PR pros to share best practices for taking time off when you run your own business. Taking time off is crucial to a happy life and a successful business.

Crisis 110

Crisis Small Business Social Media Communications 110

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

Publicity 67

Publicity Small Business Advertising Advertising 67

Stephen Waddington

SEPTEMBER 18, 2020

Start your own business and pitch for work. I am in awe of the creativity, drive and insight of Gen Z (or, apparently now Gen Alpha!). I think our industry needs to be as diverse as possible, great writing and creativity can come from anywhere. Seriously. Younger people are so important to our industry.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. How long have we been writing press releases, calling somebody the leading provider of X. I could talk about it for hours. And years later I’m like, it was fascinating.

Ethics 105

Ethics Data Training Agency 105

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Want to learn Ann’s writing rules for PR? Image: Karen Cropper ( Creative Commons ). ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

MAY 26, 2015

That’s not by accident, and though I’ve managed a half-dozen or so firms in my tenure, including international firms, I tend to favor a smaller shops, that are nimble, highly responsive, provide access to the firm’s leadership and by virtue of being a small business, have some of their own skin in the game. Process driven PR.

Corporate 60

Corporate Communications Web Creativity 60

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! Write an irresistible subject line – Your subject line is important for two main reasons: 1) It’s essential for grabbing the reporter’s attention and getting them to open your email and 2) It’s responsible for making certain your email doesn’t get flagged as spam. The public will forgive and forget.

Web 40

Web Pitching Local Report 40

Waxing UnLyrical

OCTOBER 31, 2010

How to run a fearless small business by Taylor Lindstrom at Copyblogger. Why: especially for my friends (and foes) who run small businesses. Image: YiYing Lu via Flickr , Creative Commons Thanks so much for stopping by WUL! And that leads to stuff like this. Take heart, not howls. Wanna Subscribe? Shall We Tweet?

Small Business 51

Small Business Tourism Measurement Social Media 51

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Mark as read Approve comment Nice write-up Erica! Thanks for commenting :) :) Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

OCTOBER 28, 2010

Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? This is a topic that is near and dear to my heart, though. Will you join us if you can? See you there! Wanna Subscribe?

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

JANUARY 2, 2011

5 New Year’s resolutions for your small business , by Thursday Bram at Grow Smart Business. If you’re in the business of PR, these are things to keep in mind. Image: Eric Magnuson via Flickr, Creative Commons Thanks so much for stopping by WUL! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Measurement 49

Measurement Tourism Social Media Blogging 49

Bad Pitch Blog

DECEMBER 30, 2006

It covers a lot of ground from PR basics, media relations and events to creative thinking, crisis communications and account management. Shankman’s conversational style makes it an easy read (no small feat for non-fiction). His hard-earned experiences recounted in the book make it credible (no small feat for a business book).

Pitching 40

Pitching Small Business Insurance Insurance 40

Prohibition

JANUARY 14, 2022

A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. Regardless of the size of your business, creating a PR crisis plan will help you stay on message and control the response to any situation that puts your business at risk. Who are your main stakeholders?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Bad Pitch Blog

MAY 20, 2010

She does not ask me to write about Retrevo, she merely asks me to credit them for the content. Because I have a background in broadcast communications, I know what it takes to write a story, shoot a video, edit and work under deadline. How does a long line of pitches following the same formula get you a good pitch seal of approval?

Pitching 49

Pitching Fashion Report Twitter 49