Waxing UnLyrical

OCTOBER 12, 2016

I didn’t want to only spend my days billing out client work, I needed something more creative to feed my soul and scale my business. I wanted to continue to earn passive income for products I had built, instead of sacrificing the sweet sunshine day-in and day-out in front of a computer. How To: Measure Success For a Product Launch.

Product Launch 40

Product Launch Measurement How To Course 40

Konnect Agency

APRIL 24, 2024

Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail. Identify the Goal of Your Event Identifying the goal of your event is the first step in creating a successful event strategy.

Product Launch 52

Product Launch Transportation Measurement Examples 52

Prohibition

NOVEMBER 3, 2023

Embracing the Halloween tradition of trick-or-treating, the brand added a creative twist. NYX: Showcasing the Perfect Product Launch NYX, another prominent beauty brand, opted for influencer marketing to drive its Halloween activity.

Marketing 62

Marketing Product Launch Retail Creativity 62

5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As more people adopt smartphones and join social networks, a multi-pronged crisis communication and reputation management strategy is critical for small businesses’ long-term success.

Small Business 158

Small Business Publicity Social Media Web 158

PR 20/20

OCTOBER 4, 2018

It’s important that marketers constantly iterate strategies throughout the year based on performance. hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. Make Your Marketing Strategies More Meaningful. In addition, the average respondent consumes 1.5

Video 78

Video Trends Strategy Marketing 78

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

Beyond PR

OCTOBER 4, 2016

It takes savvy, creativity and a penchant for experimentation to connect with audiences. Before distributing your next press release, take the time to listen to your audience and align your strategy with the insights you discover. Maximize your multichannel strategy with monitoring. Find a newsworthy story angle.

Strategy 96

Strategy How To Software Media 96

5W PR

SEPTEMBER 27, 2023

Targeted campaigns Strategically plan influencer campaigns around specific product launches, promotions, or seasonal changes. This data provides insights into the effectiveness of the collaboration and informs future strategies. This extended engagement deepens the connection between the influencer, the brand, and the audience.

Brand 78

Brand Branding How To Analytics 78

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Winging it is not an effective strategy, and taking the time to create a full content calendar will save time and alleviate stress in the long run. Refresh with formal creative sessions. A good content calendar is like a roadmap that helps a brand tell its story. Start with tentpole events and initiatives.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign.

SEO 178

SEO Storytelling Product Launch Measurement 178

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. There are many more creative approaches to achieving a positive image.

Video 108

Video Marketing SEO Social Media 108

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Worse, they may let the news trickle out without a proper media strategy. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. That isn’t true; earned media is generated by hard work, research, and creativity. Still others bring in the PR firm too soon.

Agency 205

Agency Pitching Internal International 205

Prohibition

JULY 28, 2021

Brands across all sectors, in all industries are utilising video content as part of their marketing strategy as a way to convey key messages, showcase a product launch or introduce a key spokesperson. Animation is a really clever and creative feature that can take your corporate video content to the next level.

Video 62

Video Corporate Product Launch Film 62

Konnect Agency

SEPTEMBER 25, 2023

One highly effective strategy that has gained immense popularity in recent years is branded partnerships. Creativity and Innovation: Partnering with another brand can bring fresh perspectives and ideas to your marketing efforts. Collaboration often sparks creativity and leads to unique campaigns that stand out in a crowded marketplace.

Brand 52

Brand Branding Reputation Product Launch 52

PR Fuel

JANUARY 24, 2022

The key to successful PR is being newsworthy and creative. Once you map out a goal for the campaign, you can choose a strategy to use. The data may also inspire you to develop a creative campaign that paints your company in the best light. Find Creative Angles. Draft an Eye-catching Press Release.

Creativity 106

Creativity Data Measurement Product Launch 106

Prohibition

JUNE 27, 2023

TikTok Marketing Strategies for Luxury Brands To effectively market their brands on TikTok, luxury companies can employ various strategies that leverage the platform’s features and user behaviour. Now is the time for luxury brands to embrace TikTok and experiment with strategies that resonate with their audience.

Brand 71

Brand Branding Marketing Fashion 71

B2B PR Sense

JANUARY 5, 2018

Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. As part of an effective PR strategy, PR professionals can generate ideas to grow your reach, identify and segment your audience, and target them precisely. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Beyond PR

JANUARY 26, 2017

Knowing you won’t reach the teen segment on Facebook is important if you’re considering livestreaming as a strategy. As it pertains to brands, here are some strategies that are successfully attracting audiences: Question and answer sessions with a company representative. Product demos. Product launches.

Strategy 40

Strategy YouTube Product Launch Video 40

ImPRessions - Crenshaw Communications

APRIL 21, 2016

B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content.

B2B 120

B2B B2C Product Launch Creativity 120

ImPRessions - Crenshaw Communications

MAY 9, 2016

The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. ” And I was.

How To 120

How To Construction Product Launch Local 120

Landis PR

FEBRUARY 21, 2023

” Andie Davis Challenge yourself to get creative and out of your comfort zone “Whenever I travel, my favorite activity is trying local cuisines. PR is a lot like food – there are endless combinations of ingredients (strategies/tactics) to create a successful meal (campaign). It can be a great learning experience!”

Travel 52

Travel Hotels Product Launch Local 52

OnePitch

JANUARY 10, 2023

So, I tend to be a little more interested in strategy and opportunity and a little bit less in, we have a new device, we have a piece acquired. [00:09:25] I don’t think it’s a good strategy. BB: Direct or creative subject line? I don’t want a creative subject line. 00:09:25] BB: Yeah, here it is.

Pitching 81

Pitching Financial Video Product Launch 81

Solo PR Pro

JANUARY 18, 2022

Pretty much all day I would watch movies, and then I’d go into the editing room and take bits and pieces of the movies and come up with creative promotions to get people to watch,” she says, adding that she loved the job, even though it was very challenging. She even got to be on the show a couple of times.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

PR Fuel

NOVEMBER 11, 2021

The press release may give information about a circumstance event, product launch, or some other happening tied to the company. It’s one of the oldest and most enduring marketing strategies, with the advertising industry valued at $348.4 An advert doesn’t necessarily include all details about a product or service.

Advertising 100

Advertising Advertising Writing Product Launch 100

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Author Jamie Heckler is the Senior Creative Manager at PR Newswire.

Product Launch 40

Product Launch Marketing How To B2C 40

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Did a client see a social media post about a new product launch, thus read the full press release and ask for a product demo?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. We had an exclusive talk by Nick Law, Creative Director at Publicis as well for the Educators Summit. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

Prohibition

JULY 16, 2019

Video campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase product launches and to connect with their audience in a more immersive way. You can always get in touch with us if you’re interested in delivering a successful luxury PR campaign.

Video 63

Video Fashion Content Marketing Product Launch 63

Shift Communications

AUGUST 23, 2016

We work with them to look at the typical customer journey for a client’s industry, and develop creative strategies to ensure our clients are getting in front of their customers and potential customers with the right message on the right platform. Strategies.

Company 60

Company Analysis Healthcare Product Launch 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

We’re basing success on a few factors; our criteria include ideas that are on strategy, cost-effective, and attractive to media. Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Let’s get started. Do keep up on trends.

Airlines 120

Airlines Exercises Fashion Print 120

Presspage

NOVEMBER 20, 2018

And while each company may have a different purpose or strategy for the newsroom, the ultimate goal remains the same — to communicate on behalf of the brand to its external audiences. Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom.

Brand 60

Brand Branding Journalism Product Launch 60

Konnect Agency

NOVEMBER 7, 2019

Luckily for you, there are a few weeks left in 2019, giving you time to make an impact with your brand, campaign or PR strategy. It’s time to rethink your social media strategy. And while you’re at it, loop in your PR agency so they can recommend the best strategy for you. Cut the Fat (on your social media).

Instagram 60

Instagram Social Media Software Analytics 60

Beyond PR

NOVEMBER 9, 2016

There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place. Of course, this doesn’t mean blog posts, white papers and other content marketing pieces can’t support your product launch. How will your content support the product launch?

Product Launch 85

Product Launch How To Leadership Analytics 85

Critical Mention

OCTOBER 21, 2018

Influencers, advocates and even ambassadors are not only used in campaigns or product launches, but they could also be another way to engage and reach your audience in a crisis. However, the context, situation and relationship with the influencer all have to be taken into consideration for each crisis. SCHEDULE A DEMO.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public. It’s not a bad take.

Interviews 98

Interviews Publicity Technology Social Media 98

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

MaccaPR

MARCH 12, 2019

Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work. For 34 years, StoneArch has been known for its product launches and medical technology marketing, starting with our work with Medtronic.

Agency 54

Agency Healthcare Interviews Insurance 54