Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform. gucci Visit the temporary exhibition in Milan open until Sunday June 18 at 6 p.m.

Brand 71

Brand Branding Marketing Fashion 71

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. No creative spark .

SEO 178

SEO Storytelling Product Launch Measurement 178

Konnect Agency

SEPTEMBER 25, 2023

One highly effective strategy that has gained immense popularity in recent years is branded partnerships. Leverage Trust: Associating with a reputable, recognizable partner can boost your brand’s credibility and trustworthiness in the eyes of consumers. A seamless fit will make your partnership authentic and compelling.

Brand 52

Brand Branding Reputation Product Launch 52

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. There are many more creative approaches to achieving a positive image.

Video 108

Video Marketing SEO Social Media 108

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Consumers are more likely to remember a video that is shorter and has a clear, concise message.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

Beyond PR

OCTOBER 4, 2016

It takes savvy, creativity and a penchant for experimentation to connect with audiences. Before distributing your next press release, take the time to listen to your audience and align your strategy with the insights you discover. Maximize your multichannel strategy with monitoring. Find a newsworthy story angle.

Strategy 96

Strategy How To Software Media 96

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Worse, they may let the news trickle out without a proper media strategy. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. That isn’t true; earned media is generated by hard work, research, and creativity. Still others bring in the PR firm too soon.

Agency 205

Agency Pitching Internal International 205

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services.

Retail 62

Retail Marketing Advertising Advertising 62

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 187

Marketing Content Marketing Data Social Media 187

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. The key to successful PR is being newsworthy and creative. Once you map out a goal for the campaign, you can choose a strategy to use. Find Creative Angles. Draft an Eye-catching Press Release.

Creativity 106

Creativity Data Measurement Product Launch 106

Prohibition

JULY 28, 2021

Brands across all sectors, in all industries are utilising video content as part of their marketing strategy as a way to convey key messages, showcase a product launch or introduce a key spokesperson. Animation is a really clever and creative feature that can take your corporate video content to the next level.

Video 62

Video Corporate Product Launch Film 62

ImPRessions - Crenshaw Communications

APRIL 21, 2016

B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content.

B2B 120

B2B B2C Product Launch Creativity 120

Communications Conversations

JUNE 24, 2015

And, not every new launch event can or should be talked about incessantly for days on end. “We want more buzz built around our new product launch.” Bottom line: People are actually talking about the launch of a new care. Like it or not, it’s creative. It’s written for consumers.

Strategy 60

Strategy Product Launch Creativity YouTube 60

5W PR

FEBRUARY 1, 2020

When consumers buy into a brand proposition, they often do so because they have expectations and those expectations have been met or exceeded by the brand. It becomes the same as the desired result in the mind of the consumer. How valuable is it for a brand to become the thing the consumer wants to accomplish, feel, or create?

Brand 109

Brand Branding Publicity Consumer 109

Onclusive

JUNE 29, 2018

She also shared that in today’s New PR world, there are four key elements in building your crisis strategy: Have a crisis plan in place. KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. Understand your audience. Utilize data to understand and analyze the situation.

Crisis 186

Crisis How To Brand Branding 186

Prohibition

OCTOBER 7, 2022

More and more businesses are not only trialling but successfully implementing a consistent LinkedIn ads strategy, tapping into potential new customers and driving awareness among key stakeholders. Like most platforms, LinkedIn ads use a bidding strategy for those wanting to promote content. How do LinkedIn ads run?

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. This strategy paid off when retailers like Best Buy and Fleet Feet began stocking Wearsafe. At that point, we altered our focus to target female runners concerned about safety while exercising outdoors.

Measurement 120

Measurement Study Data Agency 120

Doctor Spin

MAY 21, 2023

The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. Get access to creative, out-of-the-box thinking. Single PR project.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Presspage

NOVEMBER 20, 2018

But that’s no longer the case in today’s online-driven, hyper media-consuming world. And while each company may have a different purpose or strategy for the newsroom, the ultimate goal remains the same — to communicate on behalf of the brand to its external audiences. New Era, New Responsibilities.

Brand 60

Brand Branding Journalism Product Launch 60

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Did a client see a social media post about a new product launch, thus read the full press release and ask for a product demo?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Konnect Agency

FEBRUARY 26, 2021

When launching a new product offering or SKU, it is important for brands to do like Taylor and ensure you have a holistic marketing strategy and ammo prepared to ensure you don’t lose consumers between teasing the product and the actual release. Content is everything that touches the consumer.

Brand 52

Brand Branding Marketing Storytelling 52

MaccaPR

MARCH 12, 2019

Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work. For 34 years, StoneArch has been known for its product launches and medical technology marketing, starting with our work with Medtronic.

Agency 54

Agency Healthcare Interviews Insurance 54

Prohibition

JULY 16, 2019

Video campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase product launches and to connect with their audience in a more immersive way. The eye-catching video connected with consumers by giving them an immersive experience into the art and craft behind their bold fashion designs.

Video 63

Video Fashion Content Marketing Product Launch 63

ImPRessions - Crenshaw Communications

MARCH 31, 2017

We’re basing success on a few factors; our criteria include ideas that are on strategy, cost-effective, and attractive to media. Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Let’s get started. Do keep up on trends.

Airlines 120

Airlines Exercises Fashion Print 120

PR 20/20

JANUARY 15, 2019

Check out the list below, and how you can apply each to your 2019 marketing strategy. While this idea isn’t exactly new for 2019, CMO.com predicts that marketing teams will put a heavier focus and work on building out true strategies around ABM in 2019. Live streaming events, Q&As or product launch.

Trends 57

Trends Marketing Software Video 57

Buzzstream

MARCH 26, 2020

Get creative and create a timeline graphic using a tool like Venngage. Step 10: Leave Room For Creativity. You could send the influencer your product and they could do an unboxing video where they show their subscribers the package they received and what your product looks like at first glance. Image Source.

YouTube 116

YouTube Brand Branding Video 116

PR 20/20

MAY 24, 2018

While the definition of a hackathon emphasizes computer programming over multiple days, this same strategy can be applied to marketers— just with a different kind of “geeking” out and across a few hours, not days. The key is to gather a group of creative people with shared interests who want to collaborate, and learn from each other.

Marketing 40

Marketing Comparison Internal International 40

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. This is where influencer marketing comes to the rescue.

Marketing 40

Marketing Viral Fashion Product Launch 40

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62