Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. They may also work to manage and respond to negative situations or issues that may arise.”.

Interviews 99

Interviews Publicity Technology Social Media 99

PR 20/20

JANUARY 15, 2019

Check out the list below, and how you can apply each to your 2019 marketing strategy. While this idea isn’t exactly new for 2019, CMO.com predicts that marketing teams will put a heavier focus and work on building out true strategies around ABM in 2019. Live streaming events, Q&As or product launch.

Trends 57

Trends Marketing Software Video 57

Prohibition

JANUARY 14, 2022

Trying to hide and hoping the issue will blow over is the worst possible strategy because it never does. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. However, remember that AI should not replace human-written content and creativity.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’ Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. More show and less tell.

Marketing 189

Marketing Content Marketing Data Social Media 189

NewsWhip

JUNE 10, 2021

It comes down to product launches. It comes down to every customer service interaction. So what Gary Klein coined was, “Well, what if we could think about all the potential ways something can go wrong and develop mitigation strategies before we do that? Chris: We have to be aware of everything, quite frankly.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Onclusive

JUNE 29, 2018

She also shared that in today’s New PR world, there are four key elements in building your crisis strategy: Have a crisis plan in place. KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. Understand your audience. Utilize data to understand and analyze the situation.

Crisis 186

Crisis How To Brand Branding 186