Stephen Waddington

MAY 16, 2019

There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. Sales of the newspaper rocketed but the editor was deluged with complaints and called time on hardnosed reporting. That passion drives bravery and pays off in bold creative ideas that make a difference.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. You have the luxury of being more creative because you have more time. But now I can marinate a little bit in the project, breath and test my creativity a bit more. He’s really creative and helped rewire my news brain to approach projects in ways that cut through the noise and make an impact.

Media 112

Media Journalism Report Video 112

Communications Conversations

DECEMBER 15, 2016

My elevator pitch is always changing, and that’s because no two days are the same here. There are many considerations and sometimes limitations I have encountered that I would not have at a CPG or retail company. What do I do? Arik, that is a good question. Using social media in a highly regulated environment can be challenging.

Social Media 60

Social Media Data Measurement Analytics 60

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. He told me of the time he went to pitch for a major lawnmower account. What are your most striking characteristics as a PR practitioner?

Film 40

Film Creativity Newspapers Internal 40

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. There’s a challenge because we have to put out 7 newspapers a week. Think again.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48