Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage.

Healthcare 60

Healthcare Big Data Data Retail 60

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage.

Healthcare 60

Healthcare Big Data Data Retail 60

Rock the Status Quo

JANUARY 1, 2015

I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Wouldn’t that make an epic impression on consumers? Is it simply a consumer sharing love for the product? Check it out. Then help them gain visibility.

Brand 100

Brand Branding YouTube Social Media 100

Konnect Agency

JULY 13, 2022

Department stores start stocking their shelves (both in-store and online) for the holidays in early fall as consumers start holiday purchasing earlier each year. Pool Your Pitches. Start the Holiday Season One Step Ahead With A PR Agency Partner. Traditionally, in Q4, Amazon’s most shopped days are Black Friday and Cyber Monday.

Agency 52

Agency Retail Brand Branding 52

Solo PR Pro

JUNE 22, 2021

Little did she realize that this seemingly small PR agency would give her the opportunity to get her feet wet working with creative teams for big brands like Jack Daniels and RCA. They had no promise to the consumer and nothing about the brand was crystallized at that point.”. At least not in the traditional sense. “At

Meeting 62

Meeting Course Retail Media Relations 62

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers. Along this same line of thinking is consumer education.

Meeting 78

Meeting Automotive Media Technology 78

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. That passion drives bravery and pays off in bold creative ideas that make a difference.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Communications Conversations

AUGUST 21, 2018

which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Beyond PR

SEPTEMBER 2, 2016

Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same,” writes Katie Gaab in Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit. To compete with big name brands, you need to get creative. However, you don’t necessarily need to break the bank.

Banking 62

Banking Retail B2B Writing 62

Shift Communications

APRIL 26, 2016

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. This is especially true when first starting out. This is a big mistake in the world of B2B tech.

B2B 60

B2B Enterprise Resources Retail 60

Konnect Agency

FEBRUARY 16, 2021

As product sales continue to move increasingly online, virtual trade shows most closely mimic the experience the consumer will have when selecting and purchasing products,” she says. Without a clear retailer component or the ability to sample, the virtual event just didn’t seem like the best use of resources,” Lyons shared.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

Prohibition

MAY 4, 2017

Barcelona star Suarez is as infamous for his culinary habits off the pitch as he is for his impressive soccer skills, but no matter which way you look at it, the forward from Uruguay is social media gold. No wonder it’s well known that he “does what he wants”! 9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Contently - Strategy

MAY 7, 2020

Over the years, I’ve had the opportunity to pitch ideas to a number of wiser, business-minded folks. Or maybe you work for a retail company like Glossier, where content marketing leads the way for a direct-to-consumer business. When someone wants to pitch a movie, they try to drum up excitement with a concise comparison.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Communications Conversations

AUGUST 31, 2018

You have the luxury of being more creative because you have more time. But now I can marinate a little bit in the project, breath and test my creativity a bit more. He’s really creative and helped rewire my news brain to approach projects in ways that cut through the noise and make an impact. Two things: 1) The pace.

Media 112

Media Journalism Report Video 112

Beyond PR

JUNE 5, 2018

In addition to the content being strategically created on the back of topic-focused keyword research, the process of pitching your pieces must be data-driven, if it is to have a shot at making a mark in the media. Remember, journalists and media outlets are receiving all kinds of pitches every day, especially if a big story is breaking.

Media 40

Media Employee Pitching Data 40

Communications Conversations

DECEMBER 15, 2016

My elevator pitch is always changing, and that’s because no two days are the same here. There are many considerations and sometimes limitations I have encountered that I would not have at a CPG or retail company. What do I do? Arik, that is a good question. Using social media in a highly regulated environment can be challenging.

Social Media 60

Social Media Data Measurement Analytics 60

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. Earlier roles include Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising and Edelman Worldwide as a senior vice president.

Agency 100

Agency Advertising Advertising Twitter 100

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science. Here are 7 simple tips you can put to use today to improve your pitches. Use Your Imagination.

Web 40

Web Pitching Local Report 40