ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

PR agencies, you’re running for re-election. So whether the PR is handled in-house or with an agency, it’s a good time to demonstrate its value. That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives.

Retail 136

Retail Creativity Leadership Agency 136

Konnect Agency

JULY 13, 2022

Start the Holiday Season One Step Ahead With A PR Agency Partner. We’re here to tell you how partnering with a PR agency can help you reach your goals during the Q4 holiday season with holiday gifting campaigns – and when to get started. Using a PR Agency led Gift Guide Campaign to Get Top-Tier Media Coverage.

Agency 52

Agency Retail Brand Branding 52

Solo PR Pro

JUNE 22, 2021

Ellen Werther graduated from Ithaca College with a degree in English Literature when she was approached by a professor about potentially doing an internship at a small public relations agency recently acquired by Weber Shandwick. Being a veteran of the PR industry for over a quarter century, Ellen has seen some pretty major shifts.

Meeting 62

Meeting Course Retail Media Relations 62

Stephen Waddington

MAY 16, 2019

Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. The agency works for clients including Lynx, Levi’s and Marmite.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Prohibition

AUGUST 1, 2023

By conducting thorough research and understanding the media landscape, brands can create tailored pitches and press releases that capture the attention of journalists and influencers. FMCG PR professionals work closely with retailers, distributors, and wholesalers to ensure that these products are prominently displayed and promoted in stores.

Brand 62

Brand Branding Ethics Storytelling 62

Shift Communications

DECEMBER 6, 2016

To pitch broadcast, you need to be resilient and smart about how you make your case for coverage. Pitching broadcast media takes time and often requires multiple rounds of emails and phone calls. So, prepare and plan for these moments in a thoughtful and creative way to get your client quality air time. Where can media film?

How To 60

How To Film Pitching Guidelines 60

Communications Conversations

AUGUST 21, 2018

which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Rock the Status Quo

JANUARY 1, 2015

I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. When you love a product, it’s a thrill when its manufacturer or your favorite retailer engages with you. Check it out. Become a part of their social community.

Brand 100

Brand Branding YouTube Social Media 100

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Retail, finance and even the food and beverage industries have been analyzing big data for years to target and influence consumers to perform certain behaviors. Jessica Crawford.

Healthcare 60

Healthcare Big Data Data Retail 60

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Retail, finance and even the food and beverage industries have been analyzing big data for years to target and influence consumers to perform certain behaviors. Jessica Crawford.

Healthcare 60

Healthcare Big Data Data Retail 60

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. I wish them all good luck.

Agency 161

Agency Meeting Crisis Energy 161

Konnect Agency

FEBRUARY 16, 2021

No matter how creative and interactive a virtual trade show and/or booth might be, one thing that is impossible to recreate in this format is the face-to-face interaction and spontaneous collaboration. Without a clear retailer component or the ability to sample, the virtual event just didn’t seem like the best use of resources,” Lyons shared.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

Shift Communications

APRIL 26, 2016

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. This is especially true when first starting out. Dave Heffernan. Senior Account Manager.

B2B 60

B2B Enterprise Resources Retail 60

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process.

Creativity 100

Creativity Pitching Writing Conference 100

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

A benefit of working at an agency is the diverse list of clients across different industries. There’s a lot of “real world” value about topics ranging from retail and hiring trends to cybersecurity and gaming in the scope of a single conversation – whether it’s at work or in a more casual setting. “I love a diverse client roster”.

Conference 156

Conference Employee Retail Trends 156

Beyond PR

JUNE 5, 2018

In addition to the content being strategically created on the back of topic-focused keyword research, the process of pitching your pieces must be data-driven, if it is to have a shot at making a mark in the media. Remember, journalists and media outlets are receiving all kinds of pitches every day, especially if a big story is breaking.

Media 40

Media Employee Pitching Data 40

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. Before opening her namesake agency, Dorothy was President of Stanton Crenshaw Communications, which she helped build into a mid-sized New York PR agency over 13 years.

Agency 100

Agency Advertising Advertising Twitter 100

MaccaPR

FEBRUARY 25, 2015

Evan Ramstad, who we hired about 18 months ago from the Wall Street Journal , edits Adam Belz on the economy (he also blogs at "3D Economics" ), real estate reporters Jim Buchta and Kristen Painter (who came here from the Denver Post , and contributes to the "Just Listed" blog), and our retail writers Kavita Kumar and John Ewoldt.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48