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Practicing Creativity

The Hoffman Agency

Similarly, learning to prioritize client and team needs while finding a way to be creative with messaging (even if it’s just in an email) has been one of my favorite lessons. You become hyperaware of writing styles and learn how create your own. By Jennifer Yoder, Account Coordinator.

Creative Ways to Pitch Media During a Pandemic


Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. However, the public is not engaging with those stories as much as it used to. After Black Friday, the public will be focusing on Cyber Monday.


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How PR pros can break out of a creative rut

PR Daily

The public relations workaday world can seem repetitive and monotonous, but great communicators find ways to reinvent themselves. If you don’t keep an eye on what the latest approaches are, you risk lacking creativity. Every best practice promises to be the best,” writes marketer, speaker and author Jay Acunzo in his @Medium piece. Michelle Garrett is a PR consultant and writer at Garrett Public Relations. PR Writing & Editing creativity

Perfect PR Pitch Strategies for Getting More Press: The Best Tactics to Grab Attention and Sell Your Story

PR Fuel

They are constantly being pitched new stories and pitches that they can’t possibly cover. It takes some serious creativity to stand out from the pack, but it is possible with perfect PR pitch strategies! Be mindful of the PR pitch’s tone.

How to use video in your media pitch

PR Daily

Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? Here are tried-and-true tips that will help you create more effective pitches and increase your chances of getting press coverage for your business: 1. What will make the person you’re pitching open your email? Craft a video pitch.

5 Tips to a Successful PR Pitch


Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance. Instead, cozy up to reporters who write for your local newspaper. Consider publications like steps. The kiss of death is sending a pitch to

Public Relations Review

PR for Anyone

Now is the time to up-level your marketing plan by adding in free publicity. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience.

The Essential Elements of an Effective Pitch

Shift Communications

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. It can be a challenge to generate an exciting pitch when there’s a lack of news or SME availability, but the key to grabbing a reporter’s attention isn’t always what you have to offer, it’s how you present it. They are boring and vague, which ultimately drains the life out of your pitch.

Buzzwords to Avoid When Pitching ANYONE

Shift Communications

Imagine: you and your team work tirelessly to develop a solid PR plan for your client, chock full of creative story angles. Finally, it’s pitching time —but despite your best efforts, you can’t seem to get media interest. Journalists and editors have many reasons for passing on pitches. Many claim to receive 200 plus pitches a day, some relevant to their editorial priorities and some…not so much. Why: Avoid anything that overhypes in your pitches.

Writing Hacks to 10X Your PR Success

Social PR Chat

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.

How to add some personality to your PR pitch

PR Daily

What most people don’t realize is that building relationships with writers begins at the pitching stage. That’s why Fractl interviewed 500+ writers at publications like Bustle, CNBC and Huffington Post to uncover how developing your personal voice can help your emails get opened and read—and get some responses. Most writers at high-domain-authority publications said they receive over 30 pitches a day, and about 23% admit to never reading them.

How to write a public relations plan in 10 steps

Stephen Waddington

A blog post about writing a public relations plan. Real time measurement and agility is a reality for any modern public relations team. What is the objective of your public relations campaign? Measurement is typically an afterthought in public relations programs. Real time performance measurement is increasingly playing a role in public relations. #3 3 Publics or audience. Ensure that you focus on your public and the media it uses.

5 Questions Your Pitch Should Answer to Make a Journalist’s Life Easier


If you want to increase the odds of getting a journalist to write about your company’s news , you’ve got to make it incredibly easy for them to do so. Here’s what journalists want to know that you need to include in your pitch. It’s nice that you got an award recently, but do the readers of ABC Publication really care? Why’d You Pitch Me and Not Another Journalist? Don’t be shy about mentioning an article you liked, or one that ties in to your own pitch.

Holiday Gift Guide Pitching Tips for PR Pros


Mid-summer in public relations means one thing — holiday gift guide pitching season is here. Editorial staffs at major publications are gearing up for their annual product recommendations, bloggers and influencers are outlining deadlines and a variety of guides they will publish, and you the PR professional are planning to showcase your latest product for the holidays. But, how does your pitch stand out when every brand claims to have this year’s must-have gift?

10 keys to pitching success during the holidays

PR Daily

Conventional wisdom calls for PR to avoid media pitching during the holiday season, unless the story has a definite holiday-related theme. That perception prompts PR agencies and departments to shift into low gear—or completely stop producing and pitching before and after the holidays. The reality is that the holidays can be a great time for a publicity push. Because most PR departments relax, PR pros who pitch in December find less competition for media attention.

Why your guest post or news pitch was rejected

PR Daily

A common step along the five stages of grief when mourning your PR pitch’s demise is often to seek feedback. You want to know why your pitch fell short—maybe even hope to be told that you checked all the boxes and, simply, a horrible mistake was made. The PR version suggests: Your pitch was flawed. Here are five of the most common reasons we reject pitches at PR Daily— and the associated pitch behavior that might be holding you back across the board.

My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

It’s critical and, as bloggers now outnumber journalists, it’s a public relations tactic that can’t be ignored. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Match voice to the publication or blog. Thoroughly understand the audience before you pitch or write. Focus on writing quality – even in the pitch.

A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

Public relations is changing in the blink of an eye. Some Public relations practitioners and many PR clients are running a little behind. Moreover, the dividing line between PR and marketing is blurring with some PR firms hiring creatives and taking on branding and quasi-advertising campaigns. Pitching today takes far longer than it did even a few years ago. Two Technology Companies Demonstrate How Public Relations is Changing. Photo Credit: Frank McKenna.

10 Knock-Their-Socks-Off Press Release Headline Writing Tips


Write as if it were a front page article. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”. This is a great strategy to appeal to journalists who you want to write about your news. The style of your writing in the headline is as important as the words you use to attract readers. Write the headline last. Hayes, principal/director of Crescendo-Public Relations Turned Up.

Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

After decades of media relations and pitching, everything is suddenly changing. It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers. Public relations seems more approachable, more doable–instead of a secret process only an expert dare tackle. Anyone can connect with influencers and write a guest blog post. Digital PR Public Relations

Public Relations and Funnels of Like, Love and Loyalty

Social PR Chat

Whether it’s a journalist, influencer, prospect or customer; public relations can be found in each part of the sales funnel from awareness to engagement to conversion and loyalty. Over the years I’ve heard public relations compared to “fluff” or “buzz” and not the driver of any real business impact. Those days are long gone in my world because today’s top public relations pros focus on the full-funnel, from brand awareness to the bottom line. .

The 3 Traits Public Relations Professionals Need to Succeed


At the least—some journalists who excel with engagement and reach receive far more pitches from PR pros than that. . With PRs vying for the media’s attention, you have to be creative to stand out. . Challenge convention and be creative. . Public Relations

How to pitch yourself as a guest blogger

Public Relations Sydney

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. And in essence, that’s what public relations is all about. The tips below highlight some key areas to consider when pitching as a guest blogger. Quality counts The key to a successful guest blog post is the quality, creativity and originality of the content. It is important to remember when pitching to a blogger that they are not journalists.

Getting Antsy At Home? 6 Ways To Stay Motivated

ImPRessions - Crenshaw Communications

It suggests for every 50 minutes of work, like meetings, pitching or writing, you should take a 10-minute break. communications creativity Crenshaw Communications PR Fish Bowl public relations time management wfh working from home

How To Write A Pitch For Digital PR In 2021: A Complete Guide


Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. Write a solid subject line.

Your audience with the public

Stephen Waddington

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. The benefit is a direct and sustained relationship with publics. Much corporate marketing and public relations remains focused on the organisation rather than the intended public. writing

Creative holiday gift ideas for the PR pro in your life

PR Daily

Here are some creative alternatives to the usual fare: “How about clients that give us three weeks to write a press release and approve it in five hours -- rather than the other way around? I would love a button that deletes jargon from sales pitches, meetings and everyday speech. Matthew Maxey, Public Relations Coordinator of @VisitFranklin, @maxey2005. “I Deirdre Lopian, PR Consultant, Deirdre Lopian Public Relations, LLC, @DeirdreLopianPR.

12 ways to perfectly pitch a guest post

PR Daily

Public relations is a persuasive artform. The dawn of the Internet Age has enabled writers—including PR pros—to connect to more writing opportunities, which can set them apart as industry leaders and may offer additional income. PR pros who want to write guest articles must be well-versed in cold emailing. There are many good strategies for pitching news and creative pieces, but there are additional measures you can take when you go after a dream website or publication.

Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Media pitches and social posts require writers to pack the most punch into the lowest word count.

5 steps to grab coverage in food publications

PR Daily

Pitching a food publication can be tricky. Here are five tips to help you craft your pitch so that it stands out among the plethora of food and restaurant pitches that flood an editor’s inbox every day: 1. Examine not only the publication’s guidelines (which you must follow closely) but also the topics it covers and the way in which it covers them. Look at a publication’s archives to ensure your pitch will align with its recent content.

How to pitch the modern journalist

Communications Conversations

But, how often do you actually think about how those changes that are shaking up their world impacts the way you pitch these “modern journalists?” Journalists get paid to write objective stories. So, instead of wasting your time capturing your own corporate video to use in pitches (to be clear, I’m not suggesting you move away from video–just b-roll-type video), why not make suggestions to the journalist about video they can capture on their own?

5 pitching tips to capture reporters’ attention

PR Daily

My inbox is constantly flooded with pitches from PR professionals , and the majority of them are complete garbage. His company secures press on outlets like Billboard, VIBE and XXL—major music industry outlets that receive pitches around the clock, so he knows how to craft an effective pitch that, at the very least, is read by the target recipient. Be fully aware of whom you are pitching. It’s important that you are fully aware of who you are pitching.

Pitching tips to land TV coverage

PR Daily

If you’re not comfortable talking to others in public, if you’re socially challenged, or you’re absolutely terrified of being on camera (think: you start hyperventilating), then you may be better off sticking with print and online media. Writing your pitch. Your pitch must contain a specific idea for a story or segment. Remember, this is not a pitch for you personally. Most television producers receive 500+ pitches per day, so yours needs to stand out.

Things to know when pitching a story


Everyday journalists are inundated with pitches from business owners and PR professionals looking to get their products and services features in an article. They are fighting for a spot in the limelight because media exposure is a great way to introduce your product or service to the public. However, of the many pitches that journalists receive only a selected few make it onto the pages of their media outlet. Understand what the journalist writes about.

4 sentence-crafting tips to power your pitches

PR Daily

You’ve probably heard this before if you work in PR : Writing is not the only. Studying writing and classic literature in college equipped me with many of the skills I use daily. Whether I’m crafting pitches, press releases or poetry, I thrive on stringing words together to uncover the best way to communicate. If you can’t write captivating content about your client, what would make a journalist want to? When your writing still isn’t coming to life, write in scenes.

5 PR tips from an outstanding video pitch

PR Daily

PR pros, take note: The bar for video pitches has been raised. The clip is sewn together from free videos and creates a compelling—if unwitting—testimonial: Here’s what PR pros can learn from this video pitch: 1. No journalists responded to the pitch you emailed last week about your client’s new HVAC model—but are you surprised? You don’t have to sift through hours of video on to come up with your own creative angle.

Video 94

How to Write a News Release in the Modern Age of Journalism

B2B PR Sense

Among other things, this means that you need to learn how to write a news release that speaks to the needs of modern journalists. They constantly fight to stay on top of new technology, changes to social media, and new editorial techniques, as well as their own creativity -- not to mention the news. That makes it more incumbent than ever for PR professionals to write press releases that are screechingly accurate. Want the Best Pitch?

4 ways PR pros can beef up their pitches

PR Daily

Journalists receive hundreds of pitches each week—and they don’t read most of them. So, what can PR pros do to make our media pitches and press releases mouthwatering to the next reporter we contact? Cision’s recent “State of the Media” report stated that journalists want more substance in media pitches. More than half (54 percent) said they pursued a story pitched to them because of “thorough product, event or topic details.”. Garrett Public Relations.

PR Tech Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations

Sword and the Script

To that end, you can use retargeting to pitch earned media as opposed to an advertisement. But it’s also new and creative thinking in a time when the same old tactics are less and less effective. At the time of this writing, there are no reviews of Cision Impact on the review site G2.

The Anatomy of the Perfect Pitch

Waxing UnLyrical

Because there is no such thing as the “perfect pitch.” ” There are terrible pitches, there are so-so pitches, and there are very good pitches. But to me, a perfect pitch would be one that secured every single story it was aiming for. You can , however, write a very good pitch. But if you’re aiming for the “very good” pitch, read on. Seven elements of the almost-perfect pitch.