PR for Anyone

MAY 13, 2020

When thinking about landing publicity, it should not be a “one and done” approach for your business. In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. National publications are closed at least four months in advance.

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Publicity Pitching Television Newspapers 246

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October.

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Pitching Media Financial YouTube 130

Wadds Inc.

OCTOBER 4, 2022

It’s an issue that strikes at the heart of the lack of diversity in public relations. Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. So, what can be done to address the issue?

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Pitching Publicity System Energy 78

Flack's Revenge

FEBRUARY 1, 2023

Those in the creative fields are the most freaked out. If tools like ChatGPT can write pitches, articles and press releases, where does that leave us? publications using AI to pen articles …. But many are losing sleep over its implications, for the AI field, and the potential impact on our lives and careers. Will it turn on us?

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Pitching Writing Creativity Tools 168

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? Pick one of these and start pitching the media today! Anyone can get publicity! what you can pitch your local media for the month of October. But get creative. Think about what you can pitch in October. It’s almost October. PR FOR ANYONE. Transcript.

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Pitching Financial Small Business YouTube 130

Ronn Torossian

MAY 16, 2019

For some reason, it seems that pitch meetings and brainstorming sessions are more full of awkward silence than buzzing ideas. For those in creative fields, such as advertising and marketing, this plunge in morale can be a death sentence for successful campaigns and a return on […].

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Creativity Employee Marketing Advertising 150

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

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Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. Some of the pressure we encounter in PR is preventable, however.

Publicity 334

Publicity How To Agency Product Launch 334

Wadds Inc.

MAY 17, 2023

Adoption of AI in public relations is slow, hindered by skills and organisational investment A USC Annenberg and WE Communications report - Fascinated and Frightened: How are communications professionals viewing the ai opportunity ahead? finds that the public relations industry is slow to experiment with artificial intelligence (AI).

Publicity 141

Publicity Case Study Privacy Ethics 141

OnePitch

AUGUST 24, 2022

On this week’s Pitches That Placed, we are highlighting a pitch incorporating strong data findings around pay cuts that landed a placement in Bloomberg Law. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . with your pitch and 3-5 reasons why you believe it worked.

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Pitching How To Employee Engineering 86

5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives. PR Tips for Small Businesses.

Small Business 158

Small Business Publicity Social Media Web 158

Cision

JULY 19, 2017

Mid-summer in public relations means one thing — holiday gift guide pitching season is here. But, how does your pitch stand out when every brand claims to have this year’s must-have gift? Determine what publications they read, and what makes them tick. Pitch the right person. Find that person.

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Pitching Print Creativity Blogging 235

Wadds Inc.

NOVEMBER 11, 2023

The impact of AI on public relations is set to be transformative for public relations practice,­­­­ but it will demand updated practitioner capabilities. We have almost certainly underestimated the medium to long-term impact of AI on public relations. It was rapidly followed by Anthropic Claude 2 and Google Bard.

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Report Publicity Training Policies 119

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2022

Or, at least her team presented the idea to Coinbase in a pitch meeting back in August, which she helpfully notes in a tweet, complete with dates and deck page numbers. Creative minds can think alike. Every agency person has pitched to a prospective client, only to see their idea executed months later – by another firm.

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Agency Pitching Creativity Groups 361

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Allow the agency creative freedom. This is good news for clients and PR firms alike.

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Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

As Mod Op, we offer market research, SEO, data insights, website development, creative services, and a whole lot more. This, while maintaining our identity as Mod Op’s strategic business unit for public relations. The agency’s tagline is “Accelerating Growth Through Data, Human Creativity + AI.”

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Agency Communications Marketing Leadership 353

The Hoffman Agency

FEBRUARY 16, 2021

Similarly, learning to prioritize client and team needs while finding a way to be creative with messaging (even if it’s just in an email) has been one of my favorite lessons. My favorite thing about PR and being at The Hoffman Agency is that creativity and collaboration are present in every meeting, piece of content or website.

Creativity 69

Creativity Storytelling Agency Journalism 69

Remote PR Jobs

JANUARY 30, 2024

Well-written press releases, social media posts, and blog articles help PR practitioners capture attention, build credibility, and influence public perception. Further, quality communication enables PR practitioners to shape public perception and manage reputations effectively.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Transportation Training 78

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. In some ways, pitching tech is more straightforward than working with mass media or consumer lifestyle publications, since the parameters for what tech journalists cover are more specific and well defined.

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Pitching Technology Trends Consumer 180

Flack's Revenge

OCTOBER 30, 2019

We’ve all done things we thought were great but were not well received, or where reality crashed the perfection party: The golf putt that almost went in The drunken wedding toast that seemed funny at the time The baseball pitch that was for sure a strike, until the ump ruled “ball!” And what about PR pitches?

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Pitching YouTube Data System 120

Deirdre Breakenridge

JANUARY 20, 2015

Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Creatives are trained in how to look at problems from many different angles to find a solution that is unique and unexpected.

Creativity 150

Creativity Healthcare Fashion Travel 150

ImPRessions - Crenshaw Communications

MARCH 16, 2021

All candidates should have an interest in and basic understanding of public relations and marketing. Prepare pitch letters and assist with media outreach on behalf of clients as instructed. Participate in brainstorming sessions to develop strategic/creative thinking for clients. in Public Relations or a related field.

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Internal International Communications B2B 323

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Agility PR Solutions

SEPTEMBER 24, 2023

You’ve got a killer idea and a creative startup pitch. Imagine you’re in a room full of entrepreneurs, all pitching to the same investors. Yet, there’s one looming challenge: securing funding to lift your startup off the ground. Many entrepreneurs face the same uphill battle.

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Pitching Creativity Publicity 184

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PRSay

JANUARY 1, 2020

Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. In 2019, Instagram opened its augmented reality development platform to the public, making it easier for brands to take advantage of this new technology.

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Publicity Storytelling Instagram Pitching 162

Rock the Status Quo

SEPTEMBER 18, 2014

PR people, please understand who you are pitching, sum up your thoughts in less than four sentences, use spell check, entertain me, and ditch the buzz words if you want your emails to stay out of the trash can.” I checked for the ability to manually post my article (no pitch needed) ? The topic is creative and unique ?

Pitching 174

Pitching Guidelines Creativity Media Relations 174

Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Transportation Training 78

The Hoyt Organization

SEPTEMBER 8, 2023

As such, it can potentially help you structure more effective and efficient public relations campaigns. Opportunities For Using AI In PR But how can public relations professionals make the most of this resource? As a result, they can quickly respond to any potential crises or capitalize on positive publicity.

Publicity 102

Publicity Ethics Analysis Data 102

ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. Instead, it actually opens up a whole new avenue to explore with a given pitch: bylined content.

Retail 368

Retail Media B2B Pitching 368

5W PR

MAY 4, 2022

Its applications are currently being explored across industries, and public relations is no exception. This is where public relations (PR) comes into play. This means that companies looking to reach out to journalists need to find creative ways to present their stories in a way that will capture the imagination of people.

Technology 88

Technology Publicity Banking Newspapers 88

ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. Planning is vital to successful pitching and one essential component is the humble editorial calendar. A successful PR campaign is a strategic one.

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Pitching Content Marketing Measurement Social Media 308

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. We look to secure an article or segment that not only hits priority message points, but appears in an influential publication relevant to the company’s business. Also, don’t be afraid to reach out to an editor. Communicate with stakeholders .

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How To Media Report Pitching 321

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals. newsjacking).

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Pitching Television Trends YouTube 130

Cision

NOVEMBER 11, 2015

You won’t get there unless you learn how to pitch journalists with your story. Consider publications like steps. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email. The New York Times and the like).

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Pitching Newspapers Writing Local 120

OnePitch

SEPTEMBER 8, 2022

Even though we’re a completely integrated agency, our roots have largely been in public relations. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What information do you always make sure to include in a pitch? This is like picking a favorite child!

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Pitching Consumer How To Education 98