The Hoffman Agency

FEBRUARY 16, 2021

Similarly, learning to prioritize client and team needs while finding a way to be creative with messaging (even if it’s just in an email) has been one of my favorite lessons. My favorite thing about PR and being at The Hoffman Agency is that creativity and collaboration are present in every meeting, piece of content or website.

Creativity 69

Creativity Storytelling Agency Journalism 69

Cision

JULY 19, 2017

Mid-summer in public relations means one thing — holiday gift guide pitching season is here. But, how does your pitch stand out when every brand claims to have this year’s must-have gift? Pitch the right person. with deadlines, lead times and pitching information. Write a standout pitch.

Pitching 235

Pitching Print Creativity Blogging 235

ImPRessions - Crenshaw Communications

MAY 13, 2021

Create and develop proactive pitch ideas for clients based on their industry, current trends and various announcements. Assist in the research, writing and development of new business proposals and presentations. Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance. Consider publications like steps. Get on Their Radar.

Pitching 120

Pitching Newspapers Writing Local 120

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. With that in mind, we have prepared a list of the type of PR pitches to avoid at all costs. The overly commercial pitch. The long pitch. The “too creative” pitch.

Pitching 149

Pitching Sports Print Creativity 149

Cision

OCTOBER 3, 2015

Pitching is like a science project. Each pitch is an experiment. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching. Go to Social for Small Talk. Want more media coverage?

Pitching 120

Pitching Report Social Media Measurement 120

Shift Communications

NOVEMBER 11, 2016

Imagine: you and your team work tirelessly to develop a solid PR plan for your client, chock full of creative story angles. Finally, it’s pitching time —but despite your best efforts, you can’t seem to get media interest. Journalists and editors have many reasons for passing on pitches. Don’t say: Platform.

Pitching 127

Pitching Sports Web Trends 127

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Writing & Editing of Miscellaneous PR Assets Everyone expects PR pros to assist in writing content for the media.

Training 195

Training Reputation Media Training Crisis Communications 195

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals.

Pitching 130

Pitching Television Trends YouTube 130

ImPRessions - Crenshaw Communications

MAY 13, 2021

Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Assist in the research, writing and development of new business proposals and presentations. Summer Fridays.

B2B 203

B2B Policies Case Study Enterprise 203

Cision

OCTOBER 7, 2015

If you want to increase the odds of getting a journalist to write about your company’s news , you’ve got to make it incredibly easy for them to do so. Here’s what journalists want to know that you need to include in your pitch. Why’d You Pitch Me and Not Another Journalist? Why Do My Readers Give a #^&$?

Pitching 120

Pitching Customer Service Print Writing 120

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Writing/Editing of Miscellaneous PR Assets. Relationship building takes time. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JUNE 30, 2021

First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry. This is because you not only know what stories they will cover instantly when a story breaks, but how they’re likely to approach, which enables a more targeted pitch.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts.

Writing 147

Writing Storytelling Pitching Creativity 147

Konnect Agency

AUGUST 22, 2019

I say unique because not everyone takes the time to personalize each and every pitch, and in a world where there are six publicists for every one reporter , a little personalization goes a long way to help you stand out. Below are a few tips and tricks to keep in mind for a perfectly personalized pitch.

Pitching 73

Pitching How To Instagram LinkedIn 73

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. Or offer to take a stab at first drafts of bylines, press releases, or pitches. The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 81

Pitching Writing Film How To 81

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Writing & Editing of Miscellaneous PR Assets. Relationship building takes time.

Training 370

Training Reputation Media Training Crisis Communications 370

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. The database also has built-in features for list-building and a generative AI feature for pitching.

Analysis 143

Analysis Tools Software Ethics 143

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars. There’s a difference.

Journalism 114

Journalism Automotive Interviews Writing 114

Onclusive

JUNE 9, 2021

Set your messaging, write the story. To determine the right creative angle, ask yourself—why would my audiences care about this topic? A solid media list is a foundation of any PR strategy and program, and media outreach in the form of pitching journalists and placing articles is one of communications pro’s main responsibilities.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

PR for Anyone

MARCH 24, 2020

She pitched it to her editor who loved it too and they wrote an article about me. Did you invent a new product, write a book, or win an award? You can also get creative with “new.” Ask Google, “Who writes about [your topic] at [name of publication]?” Additionally, you never know where they might end up.

Publicity 331

Publicity Television Local Pitching 331

5W PR

JANUARY 1, 2019

Everyday journalists are inundated with pitches from business owners and PR professionals looking to get their products and services features in an article. However, of the many pitches that journalists receive only a selected few make it onto the pages of their media outlet. Understand what the journalist writes about.

Pitching 60

Pitching Sports Writing Examples 60

Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch. That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

Communications Conversations

APRIL 21, 2020

But, as people go on the job hunt once again, many will need help brushing up their LinkedIn profile and coming up with creative ways to get their names in front of the right people. Could you also develop a creative banner featuring a Target step-and-repeat (or your local Target store). Use your summary to tell a creative story.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

PRSay

MARCH 20, 2019

During the week, Pittsburgh’s Megha Pai works as an assistant account executive at the agency Havas PR , where she creates social media content, pitches journalists and drafts news releases. “I carve out that time for creative writing because I look forward to it.” It’s a great creative outlet.

Writing 120

Writing Creativity Local Pitching 120

Cision

APRIL 8, 2015

Write as if it were a front page article. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”.

Writing 120

Writing Retail Content Marketing Groups 120

Flack's Revenge

JANUARY 17, 2019

After all, there already are algorithms writing and editing news stories. Can we expect an army of PR writing and pitching flack-bots any time soon? He has also said that jobs that are complex and require empathy and creativity are safe – which made me smile, as there are important for most types of PR.

Insurance 234

Insurance Insurance Privacy Interviews 234

ImPRessions - Crenshaw Communications

JULY 20, 2020

A POV offers currency for proactive pitching as well as content development. Many reporters aren’t willing to write a story about a technology provider without an advertiser or publisher willing to speak about the value proposition. PR doesn’t just need to be pitching over email. Weshould get creative with tactics.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan.

Analytics 170

Analytics Tools Social Media Trends 170

Bianchi Biz Blog

NOVEMBER 6, 2023

Being that I’m fresh in the industry I haven’t gotten the chance to write many stories, so for now my most fun story is also the one I’m most proud of. She had an incredibly inspiring story that reminded me how much I love writing profiles on individuals. How do I write it so they follow along without getting bored? Use people.

Meeting 92

Meeting Engineering Journalism Media 92

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition.

Technology 146

Technology Crisis Management Social Media Training 146

PRSay

NOVEMBER 8, 2023

Number one is writing. But we forget how important writing is, whether it’s an email, a press release or a pitch. Bring your creativity to the table. In-house [PR] always seems the place to be but, at agencies, you get to spread that creativity, utilize your skills [and pull] together awesome client campaigns.

Creativity 77

Creativity Writing Agency Internal 77

Landis PR

MAY 1, 2023

This frees up time for more strategic and creative endeavors, client engagement, and relationship development. While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise.

Tools 52

Tools Marketing Writing Resources 52

Cision

JANUARY 8, 2016

But do your pitching tactics reflect this shift? Avoid making the following three social media pitching mistakes…and get advice on what to do instead: 1. Then, craft social pitches as you write email subject lines: by captivating attention in a concise, yet unique way. Generalized, Mass Tweets. Long-Winded Messages.

Pitching 60

Pitching Report Twitter Social Media 60

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 54

Pitching Media Film Construction 54

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog.

Blogging 170

Blogging Creativity Writing Storytelling 170