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With the deck stacked against PR pros trying to reach inundated reporters, a PR pitch should help journalists do their job more effectively. PR pros must fight to get their pitch noticed—much less considered. When you are vying to be heard, it’s a difficult feat to make sure your pitch rises above the rest, especially since reporters receive up to 100 pitches per day. Write better subject lines. What pitch angle is going to be more effective as a subject line? MORE
Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable. What Public Relations Professionals Need To Know. Pitching will require a more judicious touch. Any ragtag outlet pitched to beef up media report statistics will no longer do. To protect themselves and their clients, public relations professionals need to ensure that any branded content is adequately labeled as such. MORE
The Art Of Storytelling In Business Communications And Public Relations. PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. MORE
When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. There have been times that I’ve been pitched and people know my background and even how much I love my dogs and that I have grown up kids. Be flexible in your pitch. MORE
Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. The perfect media pitch emphasizes a personalized approach that connects with a media contact in a meaningful way. Write a Captivating Subject Line. MORE
A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. 8 things PR does beyond media pitching. Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. MORE
PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Once you spot the opportunity to showcase your client’s expertise, it’s time to pull together a smart media pitch – on the double. Others will also write follow-ups that lean on your SME’s expertise. MORE
Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing. MORE
What we often fail to realize, though, is that we also need to be competent public speakers. Common public speaking scenarios that PR professionals experience are pitches to clients, oral briefings to account executives, and […]. MORE
However, pitching your writing takes skill. The decision to write an op-ed shouldn’t be taken lightly and requires a decent amount of forethought. Research is a key component of pitching your op-ed. If your writer is not as well-known, a good pitch is your chance to explain why they are the expert and why they should care. based public relations firm working with mission-driven clients. Media Relations PR Writing & Editing op-ed PR pitch PR pitching MORE
As most PR people know, reporters don’t read every pitch that lands in their inbox. A recent study found that 42% of journalists, writers and bloggers receive 11 to 100 pitches daily, and 5% receive a whopping 100 or more email pitches every day. This means that a public relations team’s challenge is to create a winning pitch that stands out. Are you pitching a feature story or a comment? Want to say even less in your pitch? Personalize your pitch. MORE
PR agencies can use algorithms, AI and machine learning to better target journalists by predicting which ones are likely to write about specific topics based on what they’ve previously written. Here’s an example of using market basket analysis to identify reporters likely to write about “probiotics” based on their previous coverage: Step 1: Collect the data. This means that if they had written about these terms, they were slightly more likely to write about “probiotics.” MORE
Writing has always been the foundation of public relations. See how students at South Mountain High School are honing their writing skills! The post Writing is PR’s Foundation appeared first on HMA Public Relations. Featured Media Relations Editorials Journalism News Releases pitches Public Relations South Mountain High School Southwinds Student Journalism Student Journalists Writing MORE
More importantly to media pros, can AI write a good subject line and a solid pitch? The post Can AI write a better pitch than you? Public Relations media relationsWill artificial intelligence eventually take over the world? MORE
You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate. What I want to do in this post is to look at consensus best practices for email pitches using insights from PR experts and journalists. MORE
In addition to working in public relations, Alison writes for about two dozen media outlets across Arizona. Here are pitching tips she has for PR pros, directly from a member of the media. The post Tips on pitching the media appeared first on HMA Public Relations. Featured Public Relations Alison Bailin Alison Bailin Batz pitching Tips for pitching MORE
ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. So, for the September #PRStudChat, we brought in the media pitching expert: Michael Smart ( @michaelsmartpr ). A former newspaper journalist, Michael has won national and regional awards for news release and feature writing. The pitch was accepted! MORE
In my last post we offered eight tips on maximizing public relations success for tech clients. Now, let’s take a look at the anatomy of an effective tech media pitch. She chooses a pitch based on the game situation, the skill of the other team, and weather conditions. A media pitch is not very different. All the research, preparation, and consideration ensure that the correct story will be hand-pitched to the right media. MORE
So who to pitch when trust in the press is at such a low? She also shared these “Eight Trust Indicators” of what to look for in legitimate, credible media outlets to consume—and pitch. Like nutrition labels, they’re offered by newsrooms to provide clarity on who and what is behind any given news story so the public can assess its credibility: What are your thoughts about the declining state of trust in the media, PR Daily readers? MORE
Finally, it’s pitching time —but despite your best efforts, you can’t seem to get media interest. Journalists and editors have many reasons for passing on pitches. Many claim to receive 200 plus pitches a day, some relevant to their editorial priorities and some…not so much. However, pitching a story that is in line with a reporter’s beat does not necessarily make a good pitch. Why: Avoid anything that overhypes in your pitches. MORE
Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? Here are tried-and-true tips that will help you create more effective pitches and increase your chances of getting press coverage for your business: 1. What will make the person you’re pitching open your email? Craft a video pitch. MORE
If you pitch a story that is “shareable,” you have a better chance of being covered. And, if you can show the media in your pitch why it’s shareable, you’ll be at an advantage. If you want to pitch your local television programs, you’re going to need to put a social media spin on it as well. When I write about something related to visibility, free publicity, or social media, it’s because I’ve done it. MORE
During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. It can be a challenge to generate an exciting pitch when there’s a lack of news or SME availability, but the key to grabbing a reporter’s attention isn’t always what you have to offer, it’s how you present it. They are boring and vague, which ultimately drains the life out of your pitch. MORE
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. MORE
We sat down with three experts to learn more about the art of pitching magazines. When Kristi Dosh isn’t helping to establish entrepreneurs and nonfiction authors, she’s a freelance writer contributing to a variety of publications, including Forbes and POPSUGAR. Elena Mauer is a freelance editor and writer, with a background in editing at both magazines and digital publications. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. MORE
The question top of mind for public relations professionals who don’t have a COVID-19 story to pitch is: Can I get coverage for my client or organization on a different topic? You can, according to a panel of health care reporters at last week’s Publicity Club of Chicago monthly luncheon. But they still welcome other pitches. That said, she encourages PR pros to send pitches that will be covered after the pandemic passes the news cycle. MORE
You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work. Their jobs are crucial for keeping the public safe and informed about what’s happening in the world today. Pitch non-COVID related news. MORE
Trying to figure out how best to pitch a major publication? The soon-to-be released report from Brightspot —which was done in early December—tracks at the most common words in various publications, revealing priorities in their coverage. According to Maddi Salmon, a member of Brightspot’s marketing team, the study reveals: “New” is the most common word used by business, lifestyle and tech publications, while the top word for general news outlets was “president.” MORE
Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance. Instead, cozy up to reporters who write for your local newspaper. Consider publications like steps. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. MORE
The Art Of Storytelling In Business Communications And Public Relations. PR: “What are the chances that you’ll write about this pitch?” Techniques For Effective Business Communications. MORE
In the B2B public relations sphere, it’s hard work to find a journalist to open your email, let alone cover your story. Their finger is already poised on that delete button, so you need to give them a reason to open and consider your pitch. Think of your pitch as the opening of a sales call. If you can’t do this, your pitch is toast. Your Checklist to a B2B Public Relations Email Pitch That Hits It Out of the Park. Personalize Your Pitch. MORE
After crafting what seems to be the Mona Lisa of pitches, a brief, yet extremely witty subject line comes to mind. More often than not, your pitches are declined, go unread or are simply moved to the trash bin. You start to wonder what you’re doing wrong and begin to question your entire pitch strategy. Given that so many pitches are flooding their inboxes, you plan ahead and stand out among the rest. Does your pitch align with their beat? MORE
Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. ” People with the skills to write a wide range of content – from bylines and features to blog posts and pitches – are invaluable to their internal teams and business partners. And no matter how well you write, there’s always room for improvement. MORE
Aided by those demographic trends, media outlets serving Hispanics have become a powerful channel for public relations. When sending a pitch in writing, open with a greeting, introduce yourself, explain the reason for your message, and conclude by thanking them for their consideration. MORE
In software you’ve got to build something before anyone – customer or investor – is writing a check. Reporters get pitched – a lot. The product aims to help PR with “the ability to test and refine media strategies before pitching. PR pitching tools PR tech PR tech sum prophet MORE
Can AI write a subject line – a good one at that – and follow with a solid pitch? . AI Writes Surprisingly Good Pitches. Three-fourths considered the AI pitches valuable, and 72% deemed them novel. The post AI Writes a Pitch appeared first on BuzzStream. MORE
Phone pitching is a great way to ensure you’re working with the right target and that you gather instant feedback. Spend some time researching your target and their recent articles to confirm he/she is still at the publication and covering the topic you’re pitching. Reporters are notorious for hating phone pitching because they are very busy and on deadline. You don’t want to be the PR person who is pitching them a story that has no relevance to their beat. MORE
With so much effort and attention directed at the press release itself, it can be easy to overlook a key bit of text when it’s time to send it out—the subject line of your media pitch. Magazine Public Relations MORE
Ishmael's Corner
JULY 19, 2020
The Art Of Storytelling In Business Communications And Public Relations. PR: “What are the chances that you’ll write about this pitch?” Techniques For Effective Business Communications.
ImPRessions - Crenshaw Communications
JULY 1, 2020
As most PR people know, reporters don’t read every pitch that lands in their inbox. A recent study found that 42% of journalists, writers and bloggers receive 11 to 100 pitches daily, and 5% receive a whopping 100 or more email pitches every day. This means that a public relations team’s challenge is to create a winning pitch that stands out. Are you pitching a feature story or a comment? Want to say even less in your pitch? Personalize your pitch.
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Ishmael's Corner
FEBRUARY 27, 2018
The Art Of Storytelling In Business Communications And Public Relations. PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism.
Culpwrit
FEBRUARY 22, 2021
What we often fail to realize, though, is that we also need to be competent public speakers. Common public speaking scenarios that PR professionals experience are pitches to clients, oral briefings to account executives, and […].
Buzzstream
NOVEMBER 9, 2020
Can AI write a subject line – a good one at that – and follow with a solid pitch? . AI Writes Surprisingly Good Pitches. Three-fourths considered the AI pitches valuable, and 72% deemed them novel. The post AI Writes a Pitch appeared first on BuzzStream.
ImPRessions - Crenshaw Communications
SEPTEMBER 23, 2016
Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. ” People with the skills to write a wide range of content – from bylines and features to blog posts and pitches – are invaluable to their internal teams and business partners. And no matter how well you write, there’s always room for improvement.
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PR Daily
MARCH 11, 2019
We sat down with three experts to learn more about the art of pitching magazines. When Kristi Dosh isn’t helping to establish entrepreneurs and nonfiction authors, she’s a freelance writer contributing to a variety of publications, including Forbes and POPSUGAR. Elena Mauer is a freelance editor and writer, with a background in editing at both magazines and digital publications. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ].
Agility PR Solutions
JANUARY 11, 2021
More importantly to media pros, can AI write a good subject line and a solid pitch? The post Can AI write a better pitch than you? Public Relations media relationsWill artificial intelligence eventually take over the world?
PR Daily
JANUARY 17, 2019
Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? Here are tried-and-true tips that will help you create more effective pitches and increase your chances of getting press coverage for your business: 1. What will make the person you’re pitching open your email? Craft a video pitch.
PR Daily
OCTOBER 19, 2020
You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work. Their jobs are crucial for keeping the public safe and informed about what’s happening in the world today. Pitch non-COVID related news.
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PR Daily
DECEMBER 18, 2018
PR agencies can use algorithms, AI and machine learning to better target journalists by predicting which ones are likely to write about specific topics based on what they’ve previously written. Here’s an example of using market basket analysis to identify reporters likely to write about “probiotics” based on their previous coverage: Step 1: Collect the data. This means that if they had written about these terms, they were slightly more likely to write about “probiotics.”
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Glean.info Blog
NOVEMBER 16, 2020
Aided by those demographic trends, media outlets serving Hispanics have become a powerful channel for public relations. When sending a pitch in writing, open with a greeting, introduce yourself, explain the reason for your message, and conclude by thanking them for their consideration.
PR Expanded
MARCH 25, 2015
When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. There have been times that I’ve been pitched and people know my background and even how much I love my dogs and that I have grown up kids. Be flexible in your pitch.
Cision
NOVEMBER 11, 2015
Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance. Instead, cozy up to reporters who write for your local newspaper. Consider publications like steps. The kiss of death is sending a pitch to editor@yourfavoritepublication.com.
B2B PR Sense
NOVEMBER 18, 2016
In the B2B public relations sphere, it’s hard work to find a journalist to open your email, let alone cover your story. Their finger is already poised on that delete button, so you need to give them a reason to open and consider your pitch. Think of your pitch as the opening of a sales call. If you can’t do this, your pitch is toast. Your Checklist to a B2B Public Relations Email Pitch That Hits It Out of the Park. Personalize Your Pitch.
HMA Public Relations
MAY 30, 2019
In addition to working in public relations, Alison writes for about two dozen media outlets across Arizona. Here are pitching tips she has for PR pros, directly from a member of the media. The post Tips on pitching the media appeared first on HMA Public Relations. Featured Public Relations Alison Bailin Alison Bailin Batz pitching Tips for pitching
ImPRessions - Crenshaw Communications
JUNE 20, 2019
A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. 8 things PR does beyond media pitching. Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling.
Cision
OCTOBER 17, 2017
You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate. What I want to do in this post is to look at consensus best practices for email pitches using insights from PR experts and journalists.
PR Daily
NOVEMBER 6, 2019
After crafting what seems to be the Mona Lisa of pitches, a brief, yet extremely witty subject line comes to mind. More often than not, your pitches are declined, go unread or are simply moved to the trash bin. You start to wonder what you’re doing wrong and begin to question your entire pitch strategy. Given that so many pitches are flooding their inboxes, you plan ahead and stand out among the rest. Does your pitch align with their beat?
ImPRessions - Crenshaw Communications
FEBRUARY 28, 2018
In my last post we offered eight tips on maximizing public relations success for tech clients. Now, let’s take a look at the anatomy of an effective tech media pitch. She chooses a pitch based on the game situation, the skill of the other team, and weather conditions. A media pitch is not very different. All the research, preparation, and consideration ensure that the correct story will be hand-pitched to the right media.
PR Daily
DECEMBER 19, 2018
However, pitching your writing takes skill. The decision to write an op-ed shouldn’t be taken lightly and requires a decent amount of forethought. Research is a key component of pitching your op-ed. If your writer is not as well-known, a good pitch is your chance to explain why they are the expert and why they should care. based public relations firm working with mission-driven clients. Media Relations PR Writing & Editing op-ed PR pitch PR pitching
ImPRessions - Crenshaw Communications
AUGUST 7, 2018
PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Once you spot the opportunity to showcase your client’s expertise, it’s time to pull together a smart media pitch – on the double. Others will also write follow-ups that lean on your SME’s expertise.
Cision
DECEMBER 7, 2017
Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. The perfect media pitch emphasizes a personalized approach that connects with a media contact in a meaningful way. Write a Captivating Subject Line.
B2B PR Sense
MARCH 14, 2019
Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable. What Public Relations Professionals Need To Know. Pitching will require a more judicious touch. Any ragtag outlet pitched to beef up media report statistics will no longer do. To protect themselves and their clients, public relations professionals need to ensure that any branded content is adequately labeled as such.
Shift Communications
FEBRUARY 6, 2018
Phone pitching is a great way to ensure you’re working with the right target and that you gather instant feedback. Spend some time researching your target and their recent articles to confirm he/she is still at the publication and covering the topic you’re pitching. Reporters are notorious for hating phone pitching because they are very busy and on deadline. You don’t want to be the PR person who is pitching them a story that has no relevance to their beat.
Shift Communications
NOVEMBER 12, 2018
During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. It can be a challenge to generate an exciting pitch when there’s a lack of news or SME availability, but the key to grabbing a reporter’s attention isn’t always what you have to offer, it’s how you present it. They are boring and vague, which ultimately drains the life out of your pitch.
PR Daily
NOVEMBER 6, 2020
So who to pitch when trust in the press is at such a low? She also shared these “Eight Trust Indicators” of what to look for in legitimate, credible media outlets to consume—and pitch. Like nutrition labels, they’re offered by newsrooms to provide clarity on who and what is behind any given news story so the public can assess its credibility: What are your thoughts about the declining state of trust in the media, PR Daily readers?
PR Expanded
AUGUST 27, 2018
ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. So, for the September #PRStudChat, we brought in the media pitching expert: Michael Smart ( @michaelsmartpr ). A former newspaper journalist, Michael has won national and regional awards for news release and feature writing. The pitch was accepted!
PR Daily
JANUARY 24, 2019
Trying to figure out how best to pitch a major publication? The soon-to-be released report from Brightspot —which was done in early December—tracks at the most common words in various publications, revealing priorities in their coverage. According to Maddi Salmon, a member of Brightspot’s marketing team, the study reveals: “New” is the most common word used by business, lifestyle and tech publications, while the top word for general news outlets was “president.”
Cision
AUGUST 15, 2017
If you pitch a story that is “shareable,” you have a better chance of being covered. And, if you can show the media in your pitch why it’s shareable, you’ll be at an advantage. If you want to pitch your local television programs, you’re going to need to put a social media spin on it as well. When I write about something related to visibility, free publicity, or social media, it’s because I’ve done it.
PR Daily
MARCH 19, 2020
The question top of mind for public relations professionals who don’t have a COVID-19 story to pitch is: Can I get coverage for my client or organization on a different topic? You can, according to a panel of health care reporters at last week’s Publicity Club of Chicago monthly luncheon. But they still welcome other pitches. That said, she encourages PR pros to send pitches that will be covered after the pandemic passes the news cycle.
PR Daily
MAY 22, 2019
With the deck stacked against PR pros trying to reach inundated reporters, a PR pitch should help journalists do their job more effectively. PR pros must fight to get their pitch noticed—much less considered. When you are vying to be heard, it’s a difficult feat to make sure your pitch rises above the rest, especially since reporters receive up to 100 pitches per day. Write better subject lines. What pitch angle is going to be more effective as a subject line?
HMA Public Relations
MAY 2, 2018
Writing has always been the foundation of public relations. See how students at South Mountain High School are honing their writing skills! The post Writing is PR’s Foundation appeared first on HMA Public Relations. Featured Media Relations Editorials Journalism News Releases pitches Public Relations South Mountain High School Southwinds Student Journalism Student Journalists Writing
Shift Communications
NOVEMBER 11, 2016
Finally, it’s pitching time —but despite your best efforts, you can’t seem to get media interest. Journalists and editors have many reasons for passing on pitches. Many claim to receive 200 plus pitches a day, some relevant to their editorial priorities and some…not so much. However, pitching a story that is in line with a reporter’s beat does not necessarily make a good pitch. Why: Avoid anything that overhypes in your pitches.
Social PR Chat
JULY 24, 2019
Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.
Sword and the Script
DECEMBER 1, 2020
In software you’ve got to build something before anyone – customer or investor – is writing a check. Reporters get pitched – a lot. The product aims to help PR with “the ability to test and refine media strategies before pitching. PR pitching tools PR tech PR tech sum prophet
Sword and the Script
JANUARY 19, 2021
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage.
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