PR for Anyone

JANUARY 28, 2024

Erica suggests that most companies will adopt some form of a hybrid model, acknowledging the benefits of flexibility while highlighting the need to measure performance effectively. She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups.

Employee 130

Employee Policies Creativity Company 130

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. YouTube analytics added a new ‘First 24 hour’ data metric. The launch of LinkedIn Marketing Labs. Twitter acquired newsletter platform Revue.

Social Media 118

Social Media Trends Media YouTube 118

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. Points North Group, which measures influencer marketing, estimates that midlevel influencers—those with 50,000 to 100,000 followers—may have as a fake follower rate as high as 20%.

Fashion 180

Fashion Instagram Measurement YouTube 180

The Hoyt Organization

APRIL 11, 2024

Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests. Conversion tactics : Strategies such as discount codes and shoppable posts to drive sales and measure campaign effectiveness, benefiting both brands and influencers.

Social Media 61

Social Media Video Viral Brand 61

Konnect Agency

MAY 17, 2023

Instagram, YouTube, and TikTok are the top social media apps among Gen Z, according to Hubspot. Meanwhile, YouTube is the go-to platform for long-form video content, with 70% of respondents saying they use it, with TikTok close behind emerging as a major player in recent years, with 63% of Gen Zers saying they actively use the platform.

Agency 52

Agency Marketing YouTube Video 52

ImPRessions - Crenshaw Communications

APRIL 7, 2017

Brainstorm some of the best forms of humor and add creative topspin that can best tell a product or company story. Important to remember here: the viewing public loves creative twists on the latest relevant topics like this week’s Pepsi commercial fail. Employ measurement techniques to test for success.

Video 149

Video Measurement Survey Creativity 149

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Malissa MacKenzie, director of creative services at CarMax. Video has helped CarMax extend its search dominance to YouTube, the second-largest search engine on earth.

SEO 103

SEO Automotive YouTube Video 103

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. It would not seem to have “next YouTube video stars” written all over. We post a new Here’s Why video every Monday at this link and on our YouTube channel. How do you make the topic fun and interesting? How do you promote them?

Video 153

Video B2B Film Marketing 153

Cision

NOVEMBER 12, 2015

According to research by Demand Metric and Ascend2, 81 percent of businesses prefer to host their videos on their websites, however, the most popular and effective videos are also uploaded to YouTube. Zendesk and Pegasystems have impressive YouTube channels worth exploring. Measure ROI. Did you get views from the right audience?

Video 120

Video Strategy Marketing YouTube 120

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. System1 Group , a creative effectiveness platform, analyzed all the ads from Super Bowl LVII in 2023 and found that 60% of the top ads released their commercials early.

Sports 86

Sports Television Advertising Advertising 86

Shift Communications

DECEMBER 15, 2015

Vine is like the Twitter of YouTube. If you have a clear creative vision for Vines that can be planned and filmed in one sitting, the platform is for you. If you want to film a long informational video, YouTube is probably more of the platform for you. Do you like to measure? What are your goals?

Brand 60

Brand Branding Film YouTube 60

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Inventory: mine and develop a creative archive.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. One thing to note here is that when you provide customization and acquire customers’ details, you must ensure you’ve got excellent cybersecurity measures. Rise of Short-Form Video Content.

Social Media 87

Social Media Media Mobile SEO 87

PR 20/20

MARCH 7, 2023

Before the assessment portion, you’ll attend four courses: Discover the Next Generation of Google Analytics Use Google Analytics to Meet Your Business Objectives Measure Your Marketing with Google Analytics Go Further with Your Google Analytics Data. Measure the value of AI tools for your company's efficiency and performance.

Course 52

Course Marketing Analytics Google 52

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. In traditional journalism, diligent fact-checking is a given. Why accuracy in content marketing is important.

Content Marketing 120

Content Marketing Marketing Viral Study 120

The Resolution Blog

AUGUST 19, 2019

How do they actually measure success with that? In TV, you’re driven by the creative and there isn’t really that brand involvement so it feels a little less targeted. there was stuff for Snapchat, YouTube, Instagram etc. Are you ever involved in the conversation with a brand and whether that was successful?

Film 120

Film Instagram Sports Analytics 120

Cision

AUGUST 11, 2016

With Facebook Live, Instagram and Snapchat Stories, Periscope, Youtube Now, and LinkedIn’s new video feature, the atomic unit of marketing is moving toward live, real-time, documentary-style video. That is a tectonic shift for how marketing is planned, executed, and measured.” – Jay Baer, President, Convince & Convert.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Stephen Waddington

JANUARY 17, 2019

Select Instagram in the ad placement options Google Google Keyword Planner LinkedIn LinkedIn Campaign Manager Pinterest Pinterest Promoted Pins Snap Snap Ad Manager Twitter Twitter Ads YouTube Google Reach Planner Table: Planning tools for technology platforms Audience identification for a campaign is based on demographics and behaviours.

Media 103

Media How To Advertising Advertising 103

Contently - Strategy

JULY 22, 2021

The video was viewed millions of times, and it may have just been the first time a Fortune 500 CEO received so many overwhelmingly positive Twitter responses and YouTube comments. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Cision

OCTOBER 21, 2015

Measure Your Niche’s Density. Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel. Images: BiblioArchives / LibraryArchives , Dennis Jarvis , Joanna Penn ( Creative Commons ). Sprinkle in a dash of inspiration, and your writing will go from good to great.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. Progress is slow.

Government 103

Government Education Print Ethics 103

Burrelles Fresh Ideas

JUNE 20, 2023

Collaborating with them adds another layer of creativity as they bring their unique perspectives and voices to the table. User-generated content allows food and beverage brands to tap into the creativity and passion of their customers, creating an authentic and relatable brand image.

Brand 40

Brand Branding Local Instagram 40

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information. We decide day to day.

Leadership 59

Leadership Social Media Creativity Ethics 59

PRSay

SEPTEMBER 14, 2016

The YouTube creator group Dude Perfect consistently produces seamless integrations within their videos. Identifying key KPIs and integrate research and measurement protocols for influencer evaluation. Build relationships that are authentic and give power back to the content creatives.

Sports 60

Sports Creativity Industry YouTube 60

Cision

APRIL 6, 2015

iTunes and YouTube don’t deduce context from audio alone. Look at podcasts on YouTube, Soundcloud and other popular hosts, and you’ll see that tags help to add appropriate context to the file. Don’t use listens to measure success. So text is important for three elements. descriptions.

Engineering 120

Engineering Tools Examples YouTube 120

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA).

Consumer 78

Consumer Measurement Local Data 78

Mindful Marketing

MAY 8, 2021

” Targeting gamers for headache remedies seems like a no-brainer, especially given Excedrin’s well-tailored creative strategy. ” GSK’s promotional mix includes several similar short spots as well as banner ads and sponsored posts on Facebook, Twitter, and YouTube. .”

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

OnePitch

MAY 12, 2022

Put it everywhere: all social media platforms, YouTube, your website, your company newsletter, etc. What’s your best tip for measuring PR for broadcast coverage? We have both video and audio versions that are distributed across YouTube, all podcast hosting platforms, social media and of course Bospar’s website.

Strategy 52

Strategy Interviews Pitching Energy 52

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR 20/20

JANUARY 15, 2019

Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork. Marketers can accelerate their video ad content by running video ads on YouTube and Instagram…”. First step: measure everything. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

MaccaPR

JUNE 21, 2017

These brands understand that, in order to tap into the Man Repeller fanbase, they have to hand over creative control and allow for videos to be created in a style that is consistent with the website’s unique voice. minute videos averaging between 250,000-750,000 YouTube views act as a quieter kind of self-promotion. Crew: Style Hacks.

Video 54

Video Brand Branding Fashion 54

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

DECEMBER 24, 2010

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). After all, in just a couple of weeks, the video has made it onto CNN and its views on YouTube are climbing by the second. The Apostles.

Publicity 86

Publicity Creativity Measurement Twitter 86

Prohibition

NOVEMBER 6, 2021

Buzz will be generated by a creative, organic campaign on its own. Analyse your data, and measure your results. What Can Be Used to Measure Social PPC? Your business can be on Facebook, LinkedIn, Twitter, Google+, YouTube, Instagram, and Pinterest. On LinkedIn, Twitter. Getting Started with PPC for Socials.

Social Media 62

Social Media Media Advertising Advertising 62

wiredPRworks

FEBRUARY 11, 2016

Visualizing social media strategies through Pinterest, Instagram, and YouTube, SnapChat and Meerkat. Facebook for Business: Creative approaches to Facebook postings and advertising for results. Measuring social media success with the right tools. Discovering which one of dozens of platforms is right for your company.

Training 45

Training LinkedIn Marketing Pinterest 45

wiredPRworks

APRIL 3, 2017

When shooting and editing their photos, these aesthetes may take creative liberties that don’t jibe with the science of what makes a good professional photo. Stories Search Makes Snapchat a Real-Time YouTube. What is surprising is the ‘worst’ ranking, as photographers find themselves with the lowest average photo quality score.

Social Media 49

Social Media Pinterest Media Instagram 49

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105