wiredPRworks

APRIL 3, 2017

How Local News Stations Cover Weather on Facebook. Facebook highlights how local outlets across the country covered extreme weather events including California’s floods, tornadoes in Texas and Louisiana and a New England blizzard. Stories Search Makes Snapchat a Real-Time YouTube. Updating the branded content tag. More on CNBC.

Social Media 49

Social Media Pinterest Media Instagram 49

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 190

Marketing Content Marketing Data Social Media 190

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. Shashi Bellamkonda, CMO, Surefire Local. Randy Frisch, Co-Founder, CMO & President, Uberflip.

Brand 246

Brand Branding eBook Leadership 246

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. This is the great debate in PR: how do we measure what we do and prove its value? There’s a sense of coming home — of being in the right place at the right time. How do analytics drive PR strategy?

Enterprise 227

Enterprise Agency Radio Fashion 227

Stuart Bruce

OCTOBER 17, 2015

Many have been highly creative and initially make me think “Wow, I wish I’d thought of that.” Impressive viewing figures for YouTube videos. It saved significant council officer time, elected councillor time and money which with the huge cuts facing local councils is vital. Huge increases in Twitter followers.

Social Media 60

Social Media How To Media YouTube 60

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. Further reading: Nurturing tomorrow’s leaders , Camier Communications, Isobel Camier How to build a PR measurement dashboard - Andrew Smith, director, Escherman Piotr Boiwka- Which data visualisation tool is the most worth to learn?

Google 119

Google Data Government Social Media 119

Waxing UnLyrical

DECEMBER 9, 2010

Instead of taking 7 hours, it took 3 hours to shoot because we had remembered every locale and shot. Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process. And of course, it worked. Does our video have the makings of a viral video? Keep it as simple as possible.

Video 87

Video Facebook Twitter Viral 87

Victorious PR

FEBRUARY 22, 2023

Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. She is one of the most creative people on the team, with a heart of gold — and a masters in psychology to boot! She has been getting me on podcasts, and on articles all over the internet.

Publicity 52

Publicity Video Pitching Google 52

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO.

Digital PR 62

Digital PR Tools Google Pitching 62

Prohibition

DECEMBER 17, 2021

Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. Be flexible and creative. Several recordings of two employees joking about in the kitchen of one of their branches were shared on YouTube. Police officers. First responders.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR Fuel

MARCH 17, 2020

Maybe one or two people who have to think creatively to get the best benefits for the company on a strict budget. Notifying journalists that you have a newsworthy story about your business isn’t quite as easy as calling up the local newspaper and talking to Clark Kent. If they do have a PR department , it’s not very large.

Publicity 66

Publicity Small Business Advertising Advertising 66

Stephen Waddington

FEBRUARY 12, 2019

These include shareholders, media, staff, suppliers, customers, and the local community. In a fragmented media environment influencer aren’t just journalists anymore, they can be anyone with a network or community of their own; so an individual with a blog, or on Facebook, Pinterest, Twitter or YouTube.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted.

Publicity 128

Publicity Government Guidelines Facebook 128

Waxing UnLyrical

APRIL 2, 2016

No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. Element #2: Creativity. I love this quote from William Plomer , the South African-born writer: “Creativity is the power to connect the seemingly unconnected.” ” Creativity in the Social PR Context. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. In the shift to data driven programmes there’s a danger that we lose sight of creativity. 7 Shift to newsroom workflow. .

Publicity 164

Publicity Ethics Data Community 164