Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Are you one of them?

Creativity 96

Creativity Storytelling LinkedIn System 96

Stephen Waddington

DECEMBER 2, 2020

GCS also provides a wealth of free resources online. The greatest campaigns have come from blending that thinking with data to shape and deploy creative. Equally, some of the greatest friends to make are the organisation’s insight team, brand tracking people or NPS experts – they can help find, inspire, share, shape, measure.

Survey 155

Survey Google Data Measurement 155

PRSay

NOVEMBER 10, 2022

Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart.

Employee 146

Employee Crisis Reputation Creativity 146

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

Creativity and imagination. ” A presentation should offer creative concepts that are well thought out, fit the brand personality and appeal to media, assuming earned media is a goal. The most creative idea in the world is worth very little to a brand if it can’t be justified. Specific metrics for success.

Agency 224

Agency Creativity Resources Measurement 224

ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. But the best campaigns are fueled by creativity, yet informed by research. Insufficient research.

How To 257

How To Interviews Measurement Storytelling 257

Doctor Spin

JANUARY 2, 2024

Drive creative solutions. The Magical PR Question pushes you to think creatively and innovatively about capturing and retaining public interest. Such PR strategies often result in the following: Wasted PR resources. Without a clear direction, resources may be squandered on ineffective tactics. Measure and adapt.

Strategy 52

Strategy eBook Journalism Resources 52

Onclusive

JANUARY 16, 2019

Data science and digital media are transforming the way companies tell stories and how they measure success. Performance Storytelling integrates both analytics and creativity. It forms accountability by demanding that the creative team deliver business results.”. Create an omnichannel communications strategy.

Conference 225

Conference Storytelling Data Measurement 225

OnePitch

OCTOBER 20, 2022

Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. Highlight a unique resource. What’s your best tip for measuring PR? Be a trusted resource. Short and sweet.

Media 96

Media Sports Agriculture Pitching 96

Onclusive

SEPTEMBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Requirements.

Software 150

Software Analytics Data Technology 150

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. The team should consider tapping friendly editors to see what they’re working on and how the client or stakeholders may be a resource. On this initial call, the PR team should be a sponge. Show your spirit.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. The team should consider tapping friendly editors to see what they’re working on and how the client or stakeholders may be a resource. On this initial call, the PR team should be a sponge. Show your spirit.

How To 203

How To Case Study Meeting Pitching 203

Cision

FEBRUARY 21, 2017

To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io For this post, I want to focus on the creative process of editing images. Drawbacks: Creative tools are limited.

How To 240

How To YouTube Software Creativity 240

Sword and the Script

SEPTEMBER 17, 2020

For example, most marketers said they actively run campaigns and measure results for just a couple of months. The only thing left to help a brand stand out as different is often creative – but we don’t have time for it when we’re rushing from one campaign to the next. That’s always the case in B2B marketing , no?

B2B 146

B2B Marketing Survey Creativity 146

5W PR

MAY 24, 2023

Here are some of the team’s picks: “We measure the success based on SoV, our NPS score, and the quality of media placements they secure. They have a dedicated team that’s incredibly organized, reliable, creative, resourceful, and available. 5WPR is very versatile, so we’re able to reach all categories and channels we need.

Industry 88

Industry Enterprise Fashion Financial 88

Landis PR

OCTOBER 25, 2021

It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. . Resources need to be fluid and flexible. Measure. . Encourage others to think creatively.

Healthcare 98

Healthcare Communications Measurement Resources 98

Stern + Associates

JULY 18, 2023

He offers decision makers a roadmap to restructuring the right way, especially since companies will still need people with creative, interpersonal and problem-solving skills to work alongside AI. Right now, there aren’t enough resources going into safety and regulation.”

Technology 76

Technology Measurement Government Policies 76

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. That’s a positive move, but a more creative one was its latest AR filter, which lets users donate directly to WHO’s COVID-19 Solidarity Response Fund. It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Measure what matters. Commit the necessary time and resources. Lengthy approval times can stifle creativity and miss opportunities, so if at all possible, limit the number of individuals who need to sign off on ordinary deliverables like press statements, partner releases, or quarterly plans. Speak up about problems.

Agency 223

Agency How To Construction Advertising 223

Deirdre Breakenridge

JULY 3, 2018

Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. How do you measure impact to demonstrate that you were strategic in your communications planning? PRStudChat. PRStudChat. PRStudChat. PRStudChat.

Social Media 150

Social Media Communications Media Community 150

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 138

Study Media Relations Media Measurement 138

Prohibition

JULY 5, 2023

We’ll also be sharing insider tips and strategies from industry experts, making it your go-to resource for all things PR, marketing, and communications. Our first guest episode is with Stuart Bruce; an international PR professional and co-founder of Purposeful Relations, global advisory and consultancy firm.

Resources 62

Resources Interviews Industry Creativity 62

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Tools Agency Resources 136

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Refresh with formal creative sessions. Measure performance daily.

How To 259

How To Social Media Product Launch Construction 259

Stern + Associates

JULY 10, 2023

While much of this research has centered on flow’s extraordinary impact on motivation, creativity and productivity, his recent work takes this further, exploring lifelong learning and what can be accomplished by harnessing flow at any age. Problem-solving, abstract reasoning, and creativity all spike, as do wisdom and empathy.

Training 48

Training Creativity Groups Strategy 48

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). Crisis Management Resources Emergency Management Leadership in a Crisis Provoking Thought'

Crisis Management 266

Crisis Management Crisis System Policies 266

PR 20/20

MARCH 7, 2023

Luckily, you don’t have to search far for resources to help you learn the basics or master advanced skill sets in marketing. Related Resource >> Your Top Google Analytics 4 Questions, Answered 3. Google Ads Creative Certification , which focuses on creating effective ads for Video, Display, App, and Search campaigns.

Course 52

Course Marketing Analytics Google 52

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 98

Interviews Publicity Technology Social Media 98

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. All video isn’t created equal, and different brands, platforms and topics require different creative pushes. These measurables go far beyond retweets and page views.

Storytelling 117

Storytelling Video Strategy Analytics 117

Remote PR Jobs

OCTOBER 11, 2022

Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. While it can be worthwhile to measure independently, don’t be hesitant to use these trackers to your advantage. Keep It Creative.

Social Media 130

Social Media Media Product Launch LinkedIn 130

PRSay

SEPTEMBER 19, 2017

Here are a few of the qualities they believe A-plus PR people have in common: They know PR measurement is the key to identifying what’s working well. Even if it requires them to leave their comfort zones, A-plus PR professionals are interested in learning about which metrics can best help them measure the effectiveness of their strategies.

Measurement 134

Measurement Data Analytics Conference 134

Onclusive

JUNE 14, 2017

They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right? Marketing Goal 4: Measure brand perception more effectively.

Marketing 170

Marketing Measurement Trends B2B 170

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

Analytics 130

Analytics Internal International Pitching 130

Konnect Agency

SEPTEMBER 25, 2023

Creativity and Innovation: Partnering with another brand can bring fresh perspectives and ideas to your marketing efforts. Collaboration often sparks creativity and leads to unique campaigns that stand out in a crowded marketplace. Leverage Each Brand’s Strengths: Earmark the unique strengths and resources that each partner brings.

Brand 52

Brand Branding Reputation Product Launch 52

Karen Freberg

JANUARY 14, 2021

With that being said, more support means resources dedicated to classroom activities, support for bringing in speakers, and help in getting media coverage. When I started teaching social media, I would cover broad areas like strategy, research, planning, and creativity. Teaching social media means a lot more than it did 10 years ago.

Social Media 88

Social Media Media Resources Creativity 88

Sword and the Script

APRIL 20, 2021

It was enough budget for one full-time resource for about six months. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. The results were clear and measurable. The problem is I can’t help her.

B2B 105

B2B Leadership Marketing Blogging 105

Cision

OCTOBER 24, 2015

Social media’s transparency is a major resource when it comes to spying on competitors. Measure their data as you would for your own social media accounts. Take the data you’ve measured, look at what your brand wants to improve and use others’ success to inspire new ideas for your brand. Get the free “LiSTEN” e-book today!

Social Media 120

Social Media Real Estate Media How To 120