Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Prohibition

FEBRUARY 2, 2023

Wondering how to make your social media ads work? We can, but it takes work, strategic and creative thinking, and commitment – which we can support with. Following the constant concern around our online data being sold to countries/businesses, Apple took a stand in an effort to support their users privacy.

Social Media 62

Social Media Media Advertising Advertising 62

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards. Instead, focus on using ‘trending’ audio.

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Video Social Media Instagram Media 62

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Compared to humans, neural networks underperform when it comes to recognizing symbols, grasping concepts, and understanding social context. Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. So, why aren’t we lucky creative services types taking advantage of this?

Marketing 173

Marketing Storytelling Creativity Privacy 173

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Like ad tech, cybersecurity is a crowded and highly segmented market full of vendors, services and enough acronyms to make your head spin. Understand how you fit into the big picture.

Enterprise 261

Enterprise Privacy Government Software 261

Remote PR Jobs

DECEMBER 12, 2022

Like any marketing strategy, it is important for clients to identify their company goals. Every brand needs to keep their target audience in the forefront of the creative vision in order to shape the best delivery of their message. After identifying a target audience, ask your client how they have already begun marketing to them.

Privacy 264

Privacy Meeting Strategy Social Media 264

Sword and the Script

MAY 21, 2019

That experience also sparked an interest in marketing. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social? 1) Why start a business focused on B2B paid social?

B2B 82

B2B Social Media Company Marketing 82

PR in High Definition

APRIL 30, 2024

And prior to this, whilst maybe the word ‘tech’ can’t be applied, there was certainly a lot of – shall we say – ‘creativity’ in how women prevented pregnancy, or encouraged it. Finally, there’s also significant data privacy concerns with period-tracking apps, with plenty of room for negative press if things go wrong.

Privacy 62

Privacy Energy Technology Financial 62

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. PR tech mentions Video makers.

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Analysis Tools Software SMB 147

Waxing UnLyrical

NOVEMBER 30, 2012

Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S

Social Media 111

Social Media Communications Healthcare Insurance 111

Flack's Revenge

AUGUST 1, 2018

Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea. The supply side (marketers, publishers, apps, platforms) should heed what works for users.

Content Marketing 149

Content Marketing Privacy Government Web 149

Waxing UnLyrical

JULY 24, 2013

and will be particularly interesting to you if you work at the intersection of health care and social media. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. If social media and blogs in the U.S

Social Media 76

Social Media Communications Healthcare Insurance 76

Karen Freberg

JANUARY 18, 2021

In social media, there is always the new shiny tool, app, or brand that captures the attention of marketing professionals all over the world. It’s a mobile app that brings audio first and at the forefront, allowing users to create rooms where people can talk – essentially bringing social back to social media.

Groups 96

Groups Social Media Ethics Meeting 96

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Since many consumers block ads as a way of protecting their privacy, websites that readers trust and care about will have an advantage.

Trends 120

Trends Software Advertising Advertising 120

Stephen Waddington

MAY 17, 2020

Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. The college and university campus - the market for international students won’t recover until we learn to live with COVID-19. The latter is a huge opportunity.

Tourism 118

Tourism Fashion Travel Retail 118

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing.

Social Media 89

Social Media Media Facebook Twitter 89

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Will The Update Entail? If you can’t know who your ads resonate with, it’s hard to make them better in the future.

Advertising 52

Advertising Advertising Web Privacy 52

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. CLASS DESCRIPTION.

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Training LinkedIn Marketing Pinterest 45

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

JANUARY 14, 2020

I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization. This includes running a team of seven PR, email, website, social media, multimedia and creative experts. 3) Data privacy seems to be a marquee issue for the association.

Marketing 79

Marketing Data Wireless Industry 79

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. More Intelligent” Marketing Automation. I love traditional marketing automation. Marketing Artificial Intelligence Conference (MAICON).

Agency 84

Agency Enterprise Technology Analytics 84

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

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Guidelines Agency Pinterest Privacy 60

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Karen Freberg

NOVEMBER 28, 2017

I felt Chapter 9 (Outside Insight for Marketers) was particularly good and relevant to the courses I teach in social media. The first point that was made was how 1) social media was measurable and 2) social media was about engaging in relationships between brands and organizations.

Data 42

Data Media Case Study Social Media 42

Waxing UnLyrical

FEBRUARY 13, 2012

Apparently there are better ways to handle this, as Matt Gemmell explained in the post that initially revealed the privacy breach. Nor were they going to sell this data to marketers. Here’s the other key thing: a number of your favorite social apps do the exact same thing. When you screw up, apologize and fix the problem.

Privacy 74

Privacy Radio Data Web 74

Sword and the Script

OCTOBER 29, 2019

Wynants floated the idea of adding embedded social content after an announcement is made. He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. I’ve also found in other email systems, both for PR pitches and email marketing , tend to have formatting issues that cause re-work.

Pitching 64

Pitching Analytics Enterprise System 64

Contently - Strategy

APRIL 14, 2021

a search marketing agency. People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve Whether change becomes permanent depends on consumer and market acceptance.”

Privacy 124

Privacy Google Advertising Advertising 124

Journalistics

NOVEMBER 20, 2014

Work your family and college connections for internship leads – better yet, volunteer for a non-profit that needs PR, social media or writing help. All employers look for writing skills – particularly across all marketing disciplines. And once you meet them, connect with them on LinkedIn or follow them on social media.

Journalism 52

Journalism Sports Writing Meeting 52

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. That assistant helps to write social media content but now includes an integration to DALL-E.

Software 123

Software Pitching Ethics Privacy 123

Cision

OCTOBER 27, 2015

If there is one thing that is constant about social media platforms (besides their URLs), it is that they change fast. There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about. Facebook Search.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Ethical Voices

AUGUST 21, 2023

.” We don’t think that’s a particularly high-risk use of emotion recognition, not as high risk as using it in schools or using it in the workplace and the potential privacy implications of that. I have a view, which is it comes down to the level of risk and the level of creative requirement.

Agency 80

Agency Publicity Ethics Analysis 80

MaccaPR

NOVEMBER 1, 2016

After a decade in marketing communications, not much surprises me, but recently I was surprised – in the best way – by an unlikely source: a pet food delivery company. The same concept applies with surprise and delight marketing. A single engagement with one of its social media channels doesn’t answer the “why me?”

Strategy 48

Strategy Brand Branding Retail 48

Mindful Marketing

MAY 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air. Should businesses slow AI innovation?

Ethics 96

Ethics Privacy Radio Sports 96

Journalistics

MARCH 15, 2015

It’s an exciting time to work at the intersection of marketing, technology and communications. Big Data – well, “big data” is here to stay in our marketing vocabulary. First, there are some considerable privacy and security issues that will emerge (opportunities for smart entrepreneurs to capitalize on).

Trends 56

Trends Big Data Mobile Conference 56

Waxing UnLyrical

JANUARY 25, 2011

For the sake of one card seller, they might have lost their market dominance. Join the Grymm & Epic community for creative entrepreneurs, or read her heavy metal blog on Steff Metal. Then things changed, I think they made their policies clearer, people became more conscious of privacy, copyright, etc. pts Settings.

Policies 86

Policies Twitter Facebook Writing 86

PR in High Definition

MARCH 6, 2018

This ‘old-Instagram’ feature will be a winner but be aware that a clause in its privacy policy suggests the company may still use your data for advertising in some capacity. I already see the same content from friends on Instagram and Facebook in particular, so I don’t need to like the photo a third time on Vero, surely?

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Consumer Instagram Advertising Advertising 63