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Creative Ways to Pitch Media During a Pandemic

5W PR

Although the pandemic changed all of that, plenty of media relations professionals found a way to change their strategies according to the current situation. All of this means that public relations experts should be creative in creating and pitch stories to the media outlets and the public.

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PRSA Colorado’s PR Paid Forward Program Connects Comms Pros With Nonprofits

PRSay

The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services. How PR Paid Forward works Through the PRSA Colorado website , local nonprofit organizations are invited to submit their most pressing current communications challenges.

Nonprofit 148
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The 22 Responsibilities of PR and What They Entail

Onclusive

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195
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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry. And it’s not just public relations.

Media 98
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How to Harness the Power of HARO For More Earned Media

Cision

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. It’s hard to blink without seeing either local or global news. You can start with a site like HARO , which sends out several earned media opportunities each day. Be creative and keep an open mind.

How To 279
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3 Essential PR Trends to Monitor in the New Year and Decade

PRSay

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands.

Trends 167
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What Are Agency Partnerships? Why It May Be Smart as a Solo PR Pro to Work With an Agency

Solo PR Pro

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency A: A boutique creative and digital shop that dabbled in PR. To the rest of the team, I was just traditional media relations. What are agency partnerships?

Agency 76