Cision

OCTOBER 29, 2015

In Germany, in two different lawsuits, several publishers claimed that AdBlock Plus , one of the most widely-used blockers, is anti-competitive, and both failed earlier this year, diminishing the possibility of a successful international legal challenge. Images: Uwe Hermann , Steve Johnson ( Creative Commons ).

Trends 120

Trends Software Advertising Advertising 120

Cision

JULY 13, 2015

First, audit internal risks. View the white paper now! Images: Wikipedia , Terry Robinson (Creative Commons). If they were to invest in a vulnerability audit, they might discover why that always seems to happen. They’d be able to avoid some bad spots. A crisis communication vulnerability audit does the same thing.

Crisis Communications 120

Crisis Communications Crisis Communications Wikipedia 120

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Circulate internally. Always remember your internal audience because they are the most likely to be impacted by the coverage and to share big hits to their network. Image: Got Credit , Claudia Zimmer ( Creative Commons ).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

APRIL 28, 2015

It was an internal argument taking place in public. Try the outside-the-box content marketing ideas from our free white paper! Images: Bart Everson , Caelie_Frampton ( Creative Commons ). It even issued full-page print ads showing how its salaries compared to average ones in the region. The public faced a trust issue.

Employee 120

Employee Print Customer Service Local 120

Cision

DECEMBER 11, 2015

There’s no doubt that copyright is a tricky subject to master, but with periodical trainings, internal wikis and other resources on hand, your brand can maintain its reputation in the industry and prevent an avoidable crisis. Read Cision’s free white paper today! Images: inspector_81 , Archie ( Creative Commons ).

Telecommunications 120

Telecommunications Training Reputation Software 120

Cision

NOVEMBER 10, 2015

Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed. Get our recent white paper today! Images: Sharon Sinclair , Simply CVR ( Creative Commons ). All it takes is a plan. Monitor The Media.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” Average finish. An Anecdote in Content Marketing Measurement.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Cision

SEPTEMBER 10, 2015

David Beebe, vice president, Global Creative + Content Marketing at Marriott International, took the stage next to talk about how Marriott is going “all in” as a media company. Click here for our free content marketing white paper! Marriott’s Background Story. Want to create content that stands out? Ann Handley: Be Bold.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

wiredPRworks

MAY 23, 2022

In the features area, post a report or a white paper based on your LinkedIn community’s experience. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Fifteen years later, the solid foundation advice still works.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

FEBRUARY 17, 2016

Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. Learn how to build a brand journalism strategy with our free white paper! How does your background in military communication help you in your position at Susan Davis International?

Policies 120

Policies Internal International Public Affairs 120

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Cision

JUNE 19, 2015

Soft” skills like communication, teamwork and creativity — are just as important, if not more so. And the internal presentation decks. Click here for our free crisis communication white paper! Image: Flazingo Photos ( Creative Commons ). But then there were the call notes. And our agency’s committee charters.

Insurance 120

Insurance Insurance Interviews Crisis 120

Sword and the Script

FEBRUARY 27, 2018

The consulting community seized on this and published white papers, and reports, and diagrams all attempting to visualize the complexity of the buyer’s journey. In other words, the way a CEO finds your company is likely to vary widely than the intern. Can your PR firm bring big creative ideas and execute on them?

B2B 66

B2B Trade Shows Survey Study 66

Bianchi Biz Blog

SEPTEMBER 26, 2022

I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 74

Meeting Automotive Media Journalism 74

ImPRessions - Crenshaw Communications

JULY 10, 2019

It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. The white paper has its own specific audience and purpose that separates it from other PR content. Am I boring you? See this earlier post for more on uses for the modern press release.

Case Study 231

Case Study Writing Pitching SEO 231

Contently - Strategy

SEPTEMBER 10, 2020

One thing that’s important to note, especially as a B2B marketer, is that some of these tactics are good externally and internally. Internally, our number one customer is our sales team and the account management team. Last question—the hot seat question.

Brand 71

Brand Branding Marketing Facebook 71

Beyond PR

AUGUST 3, 2016

And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. Feedback about an internal process not working. And keep the internal communication channels open. An opportunity to land media coverage.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Cision

DECEMBER 21, 2015

Get our free “Video Streaming Best Practices for PR” white paper today! For communication professionals, this means that in the near future you may perform internal communication in a closed Facebook ecosystem. Images: Spencer E Holtaway ( Creative Commons ). Take PR to the next level.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Our understanding of PR metrics needs a paradigm shift, though. ” ~ Sandra Fathi, Past President, PRSA NY.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Articles cost an average of $2,854 and earned 2:04 minutes of viewing time. 34% said ebooks. billion in 2021

B2B 116

B2B Marketing Survey Software 116

Cision

AUGUST 6, 2015

Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Get the latest white paper now! Some cited international air carriers as providing better experiences without the fees or being surprised by fees for carry-on bags.

Travel 120

Travel Technology Airlines Wireless 120

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Not only can you do some cool, creative things with Canva but you can also embed and embellish a graph there, too. Images: justgrimes , syam , various brennemans ( Creative Commons ). Want to be even more data-savvy? Datawrapper.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Not only can you do some cool, creative things with Canva but you can also embed and embellish a graph there, too. Images: justgrimes , syam , various brennemans ( Creative Commons ). Want to be even more data-savvy? Datawrapper.

Data 120

Data Tools Google Examples 120

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Internal Signage and Content Marketing – For brands with brick and mortar locations, you should be mirroring your website promotions or content marketing.

Communications 79

Communications Pinterest Reddit Radio 79

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Future Email Campaigns - In addition to your initial, out-of-the-gate email blast, consider how your e-book or white paper could be incorporated into future email campaigns.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

DECEMBER 6, 2016

The analyst firm says: “Business content, such as shareholder reports, legal documents, market reports, press releases, articles and white papers, are all candidates for automated writing tools.”. Additionally, any time you communicate the findings of an internal report or dataset, you’re also telling a story.

Content Marketing 40

Content Marketing Marketing System Technology 40

Landis PR

JANUARY 3, 2022

PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. So, to stay relevant, our focus must be even more on what separates the human brain from the machine: Creativity, Strategy, Feelings – and value-driven by high-quality content.”.

Trends 52

Trends Trade Shows Agency Communications 52

Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 Creativity? Affects Communication & Demand Generation Strategies. Competition?

Brand 40

Brand Branding How To Employee 40

Sword and the Script

DECEMBER 13, 2016

Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. 12) Use it as a basis for a white paper.

B2B 60

B2B Infographics Interviews eBook 60

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Stuart is an international PR adviser, speaker, trainer, and blogger. “My digital reach (and inspiration) is international and relatively unconstrained by time zones. “How?

Communications 81

Communications How To Blogging Content Marketing 81

Cision

AUGUST 17, 2015

Internal Crisis/Inefficiency Management. Learn how to respond with our white paper! Images: purplejavatroll , GotCredit , Jussi Ollila ( Creative Commons ). Want to establish yourself as a thought leader? Watch Dorie Clark’s on-demand webinar now! Did a trust issue turn into a full-fledged company crisis?

Study 120

Study Engineering Mobile Crisis 120

Contently - Strategy

JANUARY 2, 2019

So many marketing departments are happy churning out the same four crappy white papers year after year, even if they perform about as well as Donald Trump at a spelling bee. The idea was to create transparency across the industry and help freelance creatives negotiate. June, Illinois. Complacency is the enemy of good content.

Case Study 85

Case Study Content Marketing Strategy Facebook 85

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. As Kirstene Stewart states, “Homogeneity is a creativity killer.”

Employee 40

Employee Internal International Corporate 40

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. 29) John Dennis. Smart Time Online. 32) Shel Holtz & Neville Hobson. 33) Jenn Swanson. 39) Donna Papacosta.

Social Media 120

Social Media Marketing Pinterest Media 120

Beyond PR

MAY 3, 2016

As our new white paper Relationships & Discoverability explains, doing so will amplify the online reach of your content and even lead to media pickup — both of which are paramount to content marketing success. Author Jamie Heckler is the Senior Creative Manager at PR Newswire.

How To 40

How To Infographics Video Instagram 40

The Hoffman Agency

APRIL 6, 2020

The data can be repurposed for webinars, white papers, social media and other highly shareable avenues that show your company has unique insights both internally and externally. Simply put (and as any good PR guy could tell you), the work isn’t done after the press hit. Goals first, then numbers. hold up one second.

Storytelling 53

Storytelling Data Journalism Resources 53