Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Measurement 40

Measurement How To Analytics Customer Service 40

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Future Email Campaigns - In addition to your initial, out-of-the-gate email blast, consider how your e-book or white paper could be incorporated into future email campaigns.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Internal Signage and Content Marketing – For brands with brick and mortar locations, you should be mirroring your website promotions or content marketing.

Communications 79

Communications Pinterest Reddit Radio 79

Beyond PR

JULY 21, 2016

It’s no longer about a single campaign, blog post, press release, or advertisement. Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0

Brand 40

Brand Branding How To Employee 40

Sword and the Script

DECEMBER 13, 2016

Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. 12) Use it as a basis for a white paper.

B2B 60

B2B Infographics Interviews eBook 60

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Stuart is an international PR adviser, speaker, trainer, and blogger. “My digital reach (and inspiration) is international and relatively unconstrained by time zones. “How?

Communications 81

Communications How To Blogging Content Marketing 81

Cision

AUGUST 17, 2015

This in turn affects the likelihood of consumers buying into your advertising and PR efforts. Internal Crisis/Inefficiency Management. Learn how to respond with our white paper! Images: purplejavatroll , GotCredit , Jussi Ollila ( Creative Commons ). Trust is an important concept in commerce.

Study 120

Study Engineering Mobile Crisis 120

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. As Kirstene Stewart states, “Homogeneity is a creativity killer.”

Employee 40

Employee Internal International Corporate 40

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. 29) John Dennis. Smart Time Online. 32) Shel Holtz & Neville Hobson. 33) Jenn Swanson. 39) Donna Papacosta.

Social Media 120

Social Media Marketing Pinterest Media 120