PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. But the AI technology is not just about automation. Content generated by AI should be clearly labeled as such.

Technology 146

Technology Crisis Management Social Media Training 146

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . Make your pitch schedule timely. It often comes down to the right media strategy.

Strategy 287

Strategy Media Measurement Product Launch 287

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. Almost anyone who operates in the broader technology industry will flock to the many different TECHSPO events hosted around the world each year. In recent years, that has included adtech.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology.

Publicity 256

Publicity Brand Branding Storytelling 256

PRSay

JULY 9, 2021

An example that immediately comes to mind involves technology. Input for agency pitches or campaign planning is another area where younger professionals can shine. On an organization-wide scale, such programs open the gates to a new breed of creative ideas and innovation. This is just the tip of the iceberg.

Nonprofit 218

Nonprofit Employee Internal International 218

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. They don’t respond to me-too pitches. Unrealistic expectations.

Agency 205

Agency Pitching Internal International 205

Buzzstream

JUNE 5, 2024

There are also asset-less digital PR strategies that include pitching quotes to journalists. Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. How to pitch: This approach gives Pinrose an asset when pitching to beauty and lifestyle journalists.

Digital PR 62

Digital PR Examples Strategy Survey 62

Cision

DECEMBER 12, 2017

Be creative and keep an open mind. They are powerful, and they direct your reader to what makes your pitch stand out. The latter suggests an ease of use, addresses a specific yet common problem and makes it timely, all which improve the allure of your pitch. They’re only human. Stand Out From The Crowd! The First Impression.

How To 279

How To Media Pitching Creativity 279

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). It’s not that you want to solely focus on the technology. I can’t remember the last time I felt comfortable or complacent about technology.

Big Data 250

Big Data Data Education Internal 250

Flack's Revenge

APRIL 27, 2021

It is much easier to mass blast a pitch than take the time to read their stuff and personalize the approach. That said, sending and praying, optimistically, is not good; or is falling in love with your own ideas and pitches. Realize you have to be smart and creative, and work hard to earn their attention. Why is it a challenge

Storytelling 177

Storytelling Pitching Interviews Agency 177

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. How is technology being used in public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Solo PR Pro

DECEMBER 12, 2023

The not so new technology rode the wave of popularity this year with the introduction of Chat GPT at the end of 2022. AI can help you ideate and create content but it is not a replacement for your experience, insights and creativity. Fire the meteorologists, the interns can do the weather PR has always had a PR problem.

Policies 68

Policies Creativity Internal International 68

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Adoption was swift: 100 million users in two months.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Adoption was swift: 100 million users in two months.

Publicity 78

Publicity Guidelines Training Transportation 78

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. It demonstrates initiative, creativity and uniqueness. Gerry has served 50 years in communications and technology roles with Fortune 200 firms and NASA.

Corporate 274

Corporate Leadership Advertising Advertising 274

Deirdre Breakenridge

MAY 1, 2017

We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients. Grow Our Creative Capabilities As An Agency. Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. Marketing turns to creative to stand out from the clutter .

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. Early September is an excellent time for a review to date, as part of a check-in meeting with the client (whether internal or external.) Get an early client check-in.

Retail 136

Retail Creativity Leadership Agency 136

Cision

AUGUST 2, 2016

You need to take action and be creative in how you distribute and promote that content to ensure you get eyes on it. With new technology and platforms popping up every day, there are a ton of distribution tactics to choose from. Look internally. Remember, these may not be influencers with the most followers.

Internal 120

Internal International Customer Service Pitching 120

Stephen Waddington

AUGUST 12, 2020

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. We are working with eight different clients in a wide range of sectors including ecommerce, financial services, healthcare, technology and energy. What’s your why?

Agency 161

Agency Meeting Crisis Energy 161

Solo PR Pro

NOVEMBER 10, 2020

If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention. Why are you approaching this as (a pitch, a news release, a social media post, etc.) instead of another tactic? How can I help you achieve our goals? to turn into a result?

Communications 99

Communications Comparison Exercises Interviews 99

The Hoffman Agency

MARCH 23, 2021

I was often approached and received pitches, emails, press releases from public relations professionals, so it seemed natural to make the leap to PR since my experience as a recovering journalist gives me the leverage to succeed. As an intern at Hoffman, my storytelling skills are coming in handy.

Storytelling 69

Storytelling Crisis Management Internal International 69

PR in High Definition

JUNE 28, 2022

Adding to this, they’re completely inundated with emails and pitches. It’s harder to get in front of the right people, harder to build relationships, and harder to have our pitches seen and phone calls answered. On the PR agency side, the shrinking media pool has an obvious effect – it’s harder to secure the coverage our clients want.

Reputation 62

Reputation Media SEO Case Study 62

The Hoffman Agency

SEPTEMBER 3, 2020

By Samantha Spitz, Intern. I’ve enjoyed being a part of the social team because it gives me the freedom to be creative and innovative with my social posts. During a storytelling workshop with CEO Lou Hoffman, we learned about the different storytelling techniques and how to apply them to technology PR.

Storytelling 69

Storytelling Internal International Instagram 69

Sword and the Script

AUGUST 14, 2018

6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”. A good place to start is with your own content.

Survey 103

Survey Report Media B2B 103

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. AI helps prepare our thinking and craft to realize our creative vision.”

Communications 40

Communications Marketing Technology Data 40

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

Shift Communications

SEPTEMBER 18, 2017

However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” – or editorial calendars for publications. Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing.

Analytics 132

Analytics Data-Driven PR Data Software 132

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 64

Pitching Analytics Enterprise System 64

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Finding inspiration for ideation can be incredibly tricky. This is where BuzzSumo often came into play.

Digital PR 161

Digital PR Tools Pitching Film 161

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. Should PRos only be pitching individual journalists? I would only pitch individual journalists. You need an actual human being to care about your pitch and want to run with that story. Is the news desk still prevalent in newsrooms?

Strategy 52

Strategy Interviews Pitching Energy 52

Solo PR Pro

APRIL 5, 2022

That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. I’ve long understood that there’s no technology, customer base or business paradigm I can’t gain at least a working knowledge of with a little old-fashioned research up front. Bottom line?

How To 104

How To Fashion Banking Industry 104

Sword and the Script

DECEMBER 15, 2020

2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches. Susan Kostal | Stet.

Marketing 174

Marketing Employee Content Marketing Training 174

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Look at leaders in fashion, music, and technology for inspiration. Mark Zuckerberg famously quit school (though that’s not so uncommon among technology founders.) Assign a small, but demonstrative project to scope out an agency’s creative and strategic chops. Not convinced?

Skype 136

Skype Conference Agency Product Launch 136