Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. What’s your take on the industry and what are other agencies doing? Agency positioning for growth Another significant focus is helping agencies sort out their marketing and sales processes, and refine their proposition. But there’s plenty of opportunity.

Agency 122

Agency Creativity Marketing Government 122

Culpwrit

MARCH 26, 2022

By Katie Brenneman Priorities of public relations campaigns and the methods involved aren’t the same for all clients in different industries — especially if you choose to work for creative clients like artists and cultural institutions.

Creativity 91

Creativity Industry Marketing Publicity 91

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. Here’s a roundup of some top advertising and marketing podcasts. AdAge Marketer’s Brief. Hosted by industry veteran and AdAge Assistant Managing Editor E.J. and beyond.

Marketing 306

Marketing Advertising Advertising Industry 306

Karen Freberg

MARCH 12, 2022

One of the things that I have always tried to do in my classes is experiment and explore new ways to teach students valuable, marketable, and current skills they need to be successful in the workplace. This is especially true when it comes to social media, as the industry continues to change and evolve each and every day.

Creativity 99

Creativity Social Media Groups Video 99

5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. One way to do this is through impactful jewelry marketing. By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Emphasizing unique design Design is crucial in the jewelry industry.

Industry 78

Industry How To Fashion Creativity 78

Stern + Associates

JULY 5, 2023

has been working to answer these critical questions since the 1980s, when he watched the auto industry in his native Michigan get out-maneuvered by new global rivals. For innovation to become a genuine core competence, organizations must build creative capital and re-tool the management model. For decades that was true. Now it is not.

Creativity 62

Creativity Groups Strategy System 62

Ronn Torossian

MAY 9, 2019

The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative. The post Marketing Ideas: ‘New’ Product Marketing? appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Marketing 150

Marketing Creativity Consumer Trends 150

Communications Conversations

FEBRUARY 23, 2023

Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. I’m posting it here today in hopes it helps spark creativity for you and your team in 2023. And I love keeping my finger on the pulse of what’s going on in our industry.

Social Media 186

Social Media Trends Marketing Media 186

Ronn Torossian

MAY 6, 2019

The days of traditional public relations are over, but career opportunities and the importance of creativity and social media savvy are more important than ever before. com, “the PR industry is on the rise- a reflection of the growing need for great communications and the growth of social media outlets.” According to 0to5.com,

Industry 150

Industry Creativity Social Media Blogging 150

Contently - Strategy

MARCH 3, 2020

Marketers find few things as grim as compliance. And with some creative thinking, it doesn’t have to be a headache that gets in the way of your job. In highly regulated industries like finance and insurance, you can’t just publish whatever you want, whenever you feel like it. Invite legal into the creative process.

Creativity 75

Creativity Marketing Insurance Insurance 75

Communications Conversations

APRIL 4, 2019

For years, the PR industry had an intense love affair with “influencers.” And, this is where things got weird for the PR industry. And here comes this new influencer marketing and it’s all about the dollars. Just take a peek at some of these comments from that survey: “Influencer marketing is riskier.”

Industry 127

Industry Marketing Survey YouTube 127

Agility PR Solutions

FEBRUARY 21, 2019

The firm’s 2019 Digital Skills Surveysurveyed thousands of professionals across six disciplines and job functions: data, design, development, product management, marketing, and executive. The post 2019 digital skills update—creative pros across industries identify key trends appeared first on Agility PR Solutions.

Creativity 66

Creativity Trends Industry Training 66

5W PR

MAY 24, 2023

The public relations space has been and will always be one of the vital industries in the market today. All these combined continues to make PR a powerhouse of an industry! Founded in 2003, 5WPR has been providing incredible PR services in the market. We couldn’t have done it without our amazing team!

Industry 88

Industry Enterprise Fashion Financial 88

Critical Mention

JULY 13, 2021

The Earned Media Suite also includes a Media Contact Database, Podcast Monitoring, Online News Tracking and access to Licensed Content, making it the most complete PR and Communications solution on the market. I also can’t say enough about the work that our engineering, product and DevOps have done.

Instagram 156

Instagram Industry Media Analytics 156

Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. In Matt’s words, the current attitude is one where “marketing owns measurement.” Amrit Gill.

Analytics 141

Analytics Google Creativity Publicity 141

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

Agility PR Solutions

APRIL 1, 2021

Client relations can be a hassle no matter the industry. It can get especially tough for PR and marketing agencies. The post 4 creative ways PR agencies can build killer relationships with clients appeared first on Agility PR Solutions. In any given agency, you might change a lot of customers […].

Creativity 94

Creativity Agency Retail Industry 94

Contently - Strategy

DECEMBER 12, 2018

Their bosses shrugged off the failure by blaming an entire industry. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Creativity strikes back. The epitome of this person is my friend Margaret Magnarelli.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. Here’s a roundup of some top advertising and marketing podcasts. AdAge Marketer’s Brief. Hosted by industry veteran and AdAge Assistant Managing Editor E.J. and beyond.

Marketing 204

Marketing Advertising Advertising Industry 204

Deirdre Breakenridge

AUGUST 26, 2014

Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry.

Industry 316

Industry Fashion Travel Tourism 316

Shift Communications

OCTOBER 2, 2014

Six months before any of us knew the market would crash, I considered my decision to enter the PR industry a calculated career risk. I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. It wasn’t just my experience.

Creativity 141

Creativity Construction Agency Social Media 141

Maxim Behar

NOVEMBER 20, 2023

Subsidy turns out to be the key word for the market in Bulgaria. In industry - the same thing. And somehow, we have forgotten the great free market, the one that determines the true quality of products, that makes people create better, produce better, compete fiercely and so those who have no place in the market go out of it.

Agriculture 64

Agriculture Marketing Creativity Industry 64

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint.

SEO 120

SEO Creativity Mobile Journalism 120

PRSay

MAY 9, 2023

However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. However, most recently, EMV is used to evaluate ROI for influencer marketing campaigns. How Soulmates.ai

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.

Creativity 96

Creativity Product Launch Examples Energy 96

Stephen Waddington

SEPTEMBER 29, 2020

It finds an industry getting to grips with structural changes, managing the health impact of COVID-19, and bracing for Brexit. Ingham’s view, informed by the 35,000 members of the PRCA, was that the industry would shrink by as much as a fifth. All around the world, our industry has been hit hard by COVID-19. said Ingham. “I

Industry 146

Industry Crisis Government Survey 146

ImPRessions - Crenshaw Communications

JUNE 29, 2020

It used to be that when things got tough, the tough cut marketing and PR budgets. ” But that conventional wisdom was from a time when PR and marketing worked through one-way channels. In a depressed economy, a business that maintains marketing and communications will bounce back more quickly than one that cuts its budgets.

Marketing 225

Marketing Leadership Crisis Healthcare 225

PR in High Definition

SEPTEMBER 22, 2020

Other businesses and industries may have just about survived unscathed and on the road to recovery but millions of businesses and people have been plunged into darkness, losing their livelihoods and jobs, and for many there will be more distress to follow as the UK’s furlough scheme comes to an end in October. Hope we’re all OK on that?

Creativity 116

Creativity Employee Newspapers Crisis 116

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City. Our commitment to innovation is part of what sets us apart.

Agency 156

Agency Communications B2C Creativity 156

Remote PR Jobs

JANUARY 30, 2024

Interpersonal skills– building relationships, networking, and collaborating effectively– are a necessary element to cracking it in the PR industry. Analytical Thinking The ability to analyze information critically, identify patterns, and draw meaningful insights is crucial in the fast-paced PR industry.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Konnect Agency

OCTOBER 25, 2023

As we celebrate the spooky season, it’s essential for marketers and PR professionals to avoid falling into the haunting traps that can sabotage their efforts. Mark yourself as “safe” this spooky season and make sure you don’t succumb to these haunting marketing mishaps. Sometimes, seeing is believing.

Marketing 52

Marketing Pitching Creativity Storytelling 52

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Experienced marketing consultant who helps nonprofits obtain funding” is better than “Director of Marketing” or, worse, “Nonprofit Marketing Guru” . Go beyond a resume .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

Communications Conversations

APRIL 19, 2022

Of course, the marketing community was all over this. In fact, this thread by Morning Brew’s Jack Appleby claims that 50 marketers in a recent Twitter chat thought the tweet thread was a complete joke, and irreparabaly harmed the social media industry by insinuating social media interns are completely inept. I get that.

Internal 122

Internal International Social Media Twitter 122

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. While TikTok is primarily known for its video content, another feature that holds immense potential for marketing campaigns is TikTok text posts, a feature that was recently announced.

Product Launch 78

Product Launch Marketing Video Education 78