PR for Anyone

DECEMBER 5, 2023

Her journey into the pest control industry reflects a unique blend of passion, innovation, and a resolute commitment to challenging norms in a predominantly male-dominated field. Her father, a pest control superhero in her eyes, had a profound impact on her perception of the industry from a young age.

Industry 130

Industry Travel Education Employee 130

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. But for the uninitiated, the vast awards ecosystem within different industries can be a mysterious black box. Industry awards take real time and effort. Why should I enter for awards?

B2B 295

B2B Industry Company Case Study 295

5W PR

AUGUST 28, 2023

Beauty influencer marketing has transformed the beauty industry by changing how brands engage with consumers. However, the key to effective beauty marketing with influencers in today’s saturated market is authenticity. They want to connect with real people who they can relate to and trust.

Industry 78

Industry Marketing Storytelling Ethics 78

Agility PR Solutions

APRIL 28, 2021

Is influencer marketing just hype or is it here to stay? Fourteen percent of marketers believe it’s “overhyped” while 92 percent of consumers trust influencers. Influencer marketing is fast replacing traditional marketing with 61 percent of marketers working with influencers on their marketing campaigns.

Internal 164

Internal International Industry Marketing 164

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. The exposure that results from a keynote or panel opportunity is especially important for leaders at companies that are not household names outside of their industries.

Leadership 170

Leadership Industry Conference Trade Shows 170

Onclusive

DECEMBER 28, 2021

Another 20% said that they get their budget as part of the marketing budgeting process, and 15% review their PR metrics and results with the C-suite every quarter: In this blog post, we’ve covered the top five questions asked during our webinars. The post State of The PR Industry: A Look Back at 2021 appeared first on Onclusive.

Industry 221

Industry Crisis Management Measurement Data 221

Agility PR Solutions

NOVEMBER 20, 2021

The digitization of the economy revolutionized operations in the financial service industry. The post 5 reasons PR and marketing are critical for the financial service industry appeared first on Agility PR Solutions. It was when transactions moved from tellers to ATMs, and from computers to mobile services.

Financial 147

Financial Industry Marketing Mobile 147

Ronn Torossian

MAY 27, 2021

Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. With the influencer industry seeing consistent growth over the years, there have also been plenty of changes. The post Evolution of Influencer Marketing Campaigns appeared first on.

Marketing 370

Marketing Tools Strategy Consumer 370

Agility PR Solutions

OCTOBER 16, 2023

The amount of spending a business should allocate for its marketing efforts varies from industry to industry. The general consensus pivots to smaller companies spending about 5-10 percent of their revenue on marketing, while larger companies can stretch this up to over 14 percent.

Industry 110

Industry Strategy Communications Marketing 110

Agility PR Solutions

NOVEMBER 10, 2020

To succeed in the harsh world of digital advertising, you need to focus on more than the industry in which you operate. Marketing strategies constantly require makeovers based on the latest trends, technology development, new analytics, and, more importantly, customer needs. Consequently, the consumers’ growing […].

Trends 157

Trends Industry Marketing Financial 157

Onclusive

MARCH 22, 2021

Onclusive & Business Wire Team Up to Identify Characteristics of a Winning News Release In a first-of-its-kind research study in 2020, we analyzed press releases across two dozen industries to better understand syndicated pick-up, social media engagement, and editorial coverage. VP, Product Marketing. Speaker Info. Brian Mossop.

Technology 195

Technology Industry Healthcare Social Media 195

Agility PR Solutions

MARCH 16, 2022

One-third of all employees surveyed in marketing and creative fields say they are considering switching employers in the next year, according to the 2022 Job Market Pulse Report, an annual resource highlighting key hiring, compensation and overall job market trends from specialized marketing and creative recruitment agency 24 Seven.

Creativity 146

Creativity Trends Report Industry 146

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry.

Publicity 203

Publicity Marketing Storytelling Advertising 203

5W PR

AUGUST 16, 2021

One of the hotspots of influencer marketing these days is the gaming industry, with one of the most followed YouTubers across the world, and the most famous gaming influencer, being PewDiePie. The influencers in the gaming industry are just as popular and impactful as influencers in beauty, fashion, and fitness.

Industry 78

Industry Marketing YouTube Exercises 78

Agility PR Solutions

JANUARY 9, 2022

New research from disruptive growth marketing agency 3Q Digital provides an in-depth analysis of the state of social commerce across the country, and contains key insights on the beliefs and motivations behind its integration into brands’ overall marketing strategies.

Industry 141

Industry Report Marketing Analysis 141

PR for Anyone

JULY 22, 2021

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. But if you want to position yourself as an industry expert, you do that by. overcoming the challenges that are faced in your industry. And, it’s not about you.

Industry 130

Industry Pitching How To System 130

Agility PR Solutions

SEPTEMBER 14, 2021

It’s used for marketing, branding, PR, and even customer service. The post 6 industries that benefit from influencer marketing campaigns appeared first on Agility PR Solutions. Not only has social media permeated our daily lives, but it has also become a staple in the world of business.

Industry 94

Industry Marketing Customer Service Social Media 94

Onclusive

FEBRUARY 1, 2019

As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. Generally, it is exciting to see continued investment in tools for the PR industry. They are paving a path for the entire industry to elevate itself through data and technology.

Industry 253

Industry Communications Measurement Technology 253

Sword and the Script

MARCH 19, 2024

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I Sword and the Script Media can help with B2B marketing, PR and social media. Why does this happen?

B2B 137

B2B Marketing eBook YouTube 137

Ronn Torossian

NOVEMBER 24, 2022

To attract the younger generation in an increasingly competitive market, the wine industry needs to use effective marketing strategies. The post Marketing tips for wineries appeared first on. There should be a shift in the way people think that wine can be enjoyed.

Marketing 195

Marketing Industry Strategy 195

Ronn Torossian

SEPTEMBER 21, 2020

Business owners, as well as marketers, are constantly looking for ways to improve and are always prioritizing the newest trends to promote brands and corporations. The post Growing a Business With 2020 Marketing Trends appeared first on. The post Growing a Business With 2020 Marketing Trends appeared first on.

Trends 395

Trends Marketing Corporate Industry 395

Agility PR Solutions

DECEMBER 13, 2022

On the heels of its crippled state during the pandemic, experiential marketing made quite a comeback in 2022—70 percent of B2C marketers and a whopping 90 percent of B2B marketers have executed a live, in-person event in the last six months.

Study 86

Study Trends Industry B2C 86

Sword and the Script

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. Too many investors and founders recommend avoiding marketing during the early stages.

B2B 128

B2B Study Marketing Education 128

Burrelles Fresh Ideas

APRIL 16, 2024

When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales. Authenticity is the currency that builds and sustains trust.

B2B 79

B2B Marketing Measurement Industry 79

Agility PR Solutions

JULY 19, 2022

Folks in the food industry can spend countless hours trying to improve profit margins. The post 3 PR and marketing tips for those in the food industry appeared first on Agility PR Solutions. The post 3 PR and marketing tips for those in the food industry appeared first on Agility PR Solutions.

Industry 86

Industry Marketing Publicity 86

Agility PR Solutions

APRIL 23, 2023

It can be hard to keep track of shifts in the ever-evolving field of influencer marketing, which creates ongoing challenges for communicators who want to maximize the impact of their campaigns (and manage their budgets accordingly).

Trends 78

Trends Industry Report Marketing 78

Ronn Torossian

SEPTEMBER 10, 2020

This year, with the state of things, due to the pandemic, the event marketing industry, as well as other global events, have undergone significant changes. With social distancing as the main rule around the world, brands can’t take advantage of in-person events to sell and market their products.

Marketing 248

Marketing Industry Brand Branding 248

Onclusive

DECEMBER 16, 2020

Fusion of PR and content marketing Content marketing is a proven way to break through the noise, as long as the content is highly visible. That’s why content marketing needs PR. A new metric, share of search, will build momentum as a way of measuring PR effectiveness and tying PR to market share.

Industry 221

Industry Content Marketing Corporate Analytics 221

5W PR

NOVEMBER 22, 2023

The beverage industry is always evolving. Functional beverages and cutting-edge technology are transforming the industry. Functional and wellness beverages Functional and wellness beverages are a prominent trend in the industry. Plant-based beverages The plant-based movement is becoming a popular beverage industry trend.

Industry 78

Industry Trends Consumer Technology 78

5W PR

NOVEMBER 30, 2023

The food and beverage industry is constantly changing. One sector that stands out is the beverage industry , especially the alcoholic beverage sector. Food and beverage industry The food and beverage industry has undergone significant changes in recent years.

Industry 78

Industry How To Consumer Energy 78

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. Here’s a roundup of some top advertising and marketing podcasts. AdAge Marketer’s Brief. Hosted by industry veteran and AdAge Assistant Managing Editor E.J. and beyond.

Marketing 306

Marketing Advertising Advertising Industry 306

5W PR

JANUARY 16, 2024

They’re looking for personalized journeys, open communication, and a sense of belonging within the larger market of oral health. Engagement Building a community around smiles adds another crucial element to building relationships in this industry. Consumers today crave more than just a perfect smile.

Industry 78

Industry Education Consumer Ethics 78

Ronn Torossian

MARCH 2, 2020

In the early to mid 2000s, nearly every service industry tried to translate what they had to offer to the internet. Some not only succeeded, they transformed entire industries and set the standard for those who would come after them. The post Airbnb: Transforming Travel Industry using Digital PR appeared first on. Many failed.

Travel 195

Travel Digital PR Industry Strategy 195

Agility PR Solutions

FEBRUARY 24, 2021

Whether you work in marketing, advertising or otherwise, putting yourself on the market begins with brand positioning. The post 5 tips to find your industry voice and put yourself on the market appeared first on Agility PR Solutions.

Industry 116

Industry Marketing Advertising Advertising 116

5W PR

MARCH 27, 2023

Beauty brands are leveraging the power of User-Generated Content (UGC) as a strategic marketing tool. Effectiveness UGC is an effective marketing tool for beauty products due to its subjective nature. Many consumers are more inclined to believe peers’ opinions and experiences over brands’ marketing schemes.

Industry 88

Industry Social Media Community Tools 88

Agility PR Solutions

JUNE 6, 2023

As the impact of inflation trickles down to service industries and wage expectations rise across all departments, brands and businesses in finance and technology are re-aligning spending and slashing marketing budgets amid the ongoing uncertainty—and concurrently expecting CMOs to more clearly justify marketing spend by explicitly proving its ROI, (..)

Industry 78

Industry Communications Marketing Technology 78

Agility PR Solutions

FEBRUARY 16, 2022

The fast food industry maintained its sixth-place ranking in the second year of the pandemic, according to marketing intimacy agency MBLM’s Brand Intimacy COVID Study, which analyzes brands based on emotional connections during the pandemic. The post Fast food industry serves up decent brand intimacy—which brands lead?

Industry 146

Industry Brand Branding Crisis 146