Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Are the social media waters still safe for marketing? Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. A call from Maja puts you on your wits but her contribution to the industry makes it a better place. billion dollars.

Interviews 115

Interviews Agency Industry Measurement 115

ImPRessions - Crenshaw Communications

MAY 13, 2021

This is an opportunity to work with well-known B2B tech companies in industries like adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc. They typically have some PR experience – internship, part-time or full-time – in an agency setting or as an in-house comms or marketing team member. .

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

MAY 18, 2021

That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely. As one of the leading sources of news in the industry, AdWeek is the perfect target for breaking news. What better way to see which companies in the industry are the most recognized?

Advertising 322

Advertising Advertising Privacy Television 322

Contently - Strategy

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. And brands noticed.

Video 132

Video Strategy Marketing Instagram 132

5W PR

FEBRUARY 28, 2024

Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. Networking Mingle with industry titans, potential partners, and future customers. This can range from goals like brand awareness to industry recognition or generating leads.

Brand 78

Brand Branding How To Film 78

Critical Mention

FEBRUARY 22, 2019

Artificial Intelligence (AI) is a hot-button topic across all industries. While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. Marketers can now focus on the big picture.

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 65

B2B Creativity Film Trade Shows 65

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. To be successful in the New PR is to identify the intersection of positioning and content marketing. Cunningham is the author of ‘Get to Aha!

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

5W PR

OCTOBER 26, 2017

Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. By: Kelsea Bruce, Social Media Director.

Interviews 88

Interviews Instagram Video Creativity 88

Prohibition

JUNE 28, 2023

As fashion houses strive to stay relevant and connect with their target audience, integrating podcasts into their marketing strategies has become essential. How luxury brands can benefit from podcasts Podcasts provide fashion houses with a platform to showcase their expertise, creativity, and unique brand identity.

Fashion 62

Fashion Brand Branding Case Study 62

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. A call from Maja puts you on your wits but her contribution to the industry makes it a better place. billion dollars.

Interviews 60

Interviews Agency Industry Measurement 60

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Fast Company Fast Company ‘s Leadership section selectively accepts outside contributions from industry professionals. We like articles that introduce new ideas and advance conversations around topics and trends that engage our readers–think op-ed rather than content marketing. And please no phone calls.

Company 100

Company How To Leadership Pitching 100

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Influencer marketing. Social media marketing. Website Content/Content Marketing. Influencers can come in many forms including bloggers, social media influencers, or vloggers.

Digital PR 62

Digital PR Strategy How To Marketing 62

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

While nothing’s easy, the companies we work with are high-growth businesses, and in many cases, leaders in their industries. Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Feedback on pitches. Tech tools for staying connected .

Agency 310

Agency B2B B2C Pitching 310

Remote PR Jobs

FEBRUARY 27, 2022

Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry analyst! Now you need to make sure your client is adequately prepared for the interview. Still, it’s important to be comprehensive for each interview so no surprises pop up before, during or after the interview.

Writing 130

Writing How To Interviews Pitching 130

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. PR pros often wear lots of hats….or or costumes.

Creativity 243

Creativity Groups Retail Media Training 243

ImPRessions - Crenshaw Communications

MARCH 23, 2022

This includes material like past PR coverage, product spec sheets, blog posts, preferred talk tracks, conference and award wins, executive bios, and marketing calendars, just to name a few. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. Be curious.

Agency 310

Agency Meeting B2B Conference 310

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. It brings together industry professionals, manufacturers, retailers, and media from around the world. They demonstrate creativity, playability, and quality. Industry experts share their experiences and expertise.

Internal 78

Internal International Retail Trade Shows 78

Stephen Waddington

MAY 26, 2021

It provides insights into the market and clear direction and inspiration for anyone thinking of starting their own agency. It shone a light on opportunity and gaps in the agency market. Proposition critical to success The UK agency market is saturated with more than 4,500 agencies according to the Office for National Statistics (ONS).

Agency 161

Agency Report Print Healthcare 161

5W PR

OCTOBER 26, 2017

Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. By: Kelsea Bruce, Social Media Director.

Interviews 60

Interviews Instagram Video Creativity 60

Mindful Marketing

SEPTEMBER 13, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Toss-Across, Evel Knievel, Simon, Big Wheel – the most popular toys of the 1970s offer a trip down memory lane for many of us who were kids during this unique time.

Company 98

Company Consumer Radio Employee 98

ImPRessions - Crenshaw Communications

MAY 4, 2018

This year’s graduates are entering the job market at a time of low unemployment and high demand for smart, industry-focused PR talent. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. How to do better?

Storytelling 177

Storytelling Pitching Interviews Agency 177

Konnect Agency

APRIL 26, 2023

Curated mailers are the future of marketing and for a good reason! The Future of Marketing: How an Experiential Marketing Agency Harnesses the Power of Curated Mailers As we move further into the digital age, the way businesses market their products and services continues to evolve and expand into the experiential marketing landscape.

Agency 52

Agency Marketing Creativity Consumer 52

Bianchi Biz Blog

NOVEMBER 20, 2023

Also, since I regularly invite auto, energy, and environmental leaders to share their perspectives in Green Car Journal and on GreenCarJournal.com, know that it’s better to pitch a Perspective or Voices piece authored by an executive you represent rather than ask if I’d like to do an interview. Any pet peeves with PR people?

Journalism 116

Journalism Automotive Interviews Writing 116

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Shift Communications

MARCH 20, 2015

As with anything in PR and marketing, a big component of networking is flexing your professional muscles. Building connections is also about taking the initiative and getting creative. Informational interviews. For all you job seekers out there, an informational interview can be key to getting that next gig. Coffee dates.

Creativity 60

Creativity LinkedIn Meeting Interviews 60

Wadds Inc.

NOVEMBER 11, 2023

The AI industry recognises the need to develop enterprise-level solutions. The market needs to settle down before serious investments can be made in workflow. We’ve worked with more than 20 practitioners and vendors to review each of the large language models and different generic and industry-specific tools.

Report 120

Report Publicity Training Policies 120

Prohibition

JULY 5, 2023

We’ll also be sharing insider tips and strategies from industry experts, making it your go-to resource for all things PR, marketing, and communications. So, whether you’re a seasoned marketer or just starting out, there’s something to learn f0r everyone on our podcast.

Resources 62

Resources Interviews Industry Creativity 62

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Our take : Super Bowl LVIII was a marketing masterclass in capturing audiences’ attention. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. And then there’s Taylor… but more on that below.

Sports 85

Sports Television Advertising Advertising 85

Cision

NOVEMBER 5, 2015

Be sure to look at what innovators in other industries are doing to keep their audiences engaged and expectant for what’s to come next. Here are three big names to take a look at for content marketing inspiration: BuzzFeed. Images: opensource.com , woodleywonderworks ( Creative Commons ).

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

The Resolution Blog

APRIL 9, 2019

I’ve worked with everyone from food and entertainment brands to industrial and financial organisations. Just based on the data that I’ve compiled over time, we have sort of an average per industry. The industry can and should evolve to include all of it. They understand it, but they don’t know how to integrate it.

Marketing 120

Marketing Analytics Measurement Data 120

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Critical Mention

AUGUST 8, 2018

In The CEO’s Guide to Marketing , Lonny Kocina outlines a six-step process called Strategically Aimed Marketing, or SAM 6 ® for short. In these six steps, he speaks to both CEOs and marketers alike. Lonny: Marketing is so stressful now! Q: Your book aims at marketers of all levels, including CEOs.

Marketing 61

Marketing Creativity Groups Media Relations 61

Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? Industry organizations and media outlets begin to use you as subject matter experts. A: It’s SO HARD to stand out. A: Earned media!

Content Marketing 120

Content Marketing Strategy Marketing How To 120