Maxim Behar

NOVEMBER 22, 2023

There must be some guidelines. Maxim: There could be some guidelines, although I cannot imagine it happening from a practical point of view. Host: Will this take the creativity and fun out of art? I think it will support creativity. I think that all of this will support business development and creativity.

Ethics 64

Ethics Guidelines Comparison Creativity 64

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. It’s open to all formats, and there are no distinct guidelines or rules on how the app should be used. Creativity is the only rule. Why TikTok? .

B2B 310

B2B Video Creativity Social Media 310

Shift Communications

DECEMBER 14, 2022

A Q&A on Citrix’s Standout Social Media Campaign with Heath Rudduck, Chief Creative Officer. Heath: Everyone has a product, an app, some sort of technology. Through a ton of research, we uncovered out insight: choosing a technology platform is a battle. Citrix is an incredible company with these incredible technologies.

Community 78

Community B2B Social Media Video 78

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Consider technology tools. In 2017 McKinsey found that only 17% of companies report investing in some form internal communications technology.

Internal 147

Internal International Employee Mobile 147

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. This technology is going to help us practice our profession better.

Ethics 83

Ethics Publicity Guidelines Technology 83

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Guidelines for Submitting. Guidelines for author bios. Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

Landis PR

DECEMBER 4, 2023

Machine vs. Man: Does AI Efficiency Trump Human Creativity? Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace. And we’re all feeling the pressure to embrace these tools.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

PRSay

JULY 26, 2022

Technology undoubtedly is finding its feet to attract audiences and the metaverse is the new buzzword that marketing, advertising and PR firms are beginning to experiment with. Do you have guidelines around how far and wide you recognize religious holidays? We are living a truly global cosmopolitan culture when it comes to PR.

Local 133

Local Crisis Management Internal International 133

ImPRessions - Crenshaw Communications

APRIL 20, 2020

They changed their logos in solidarity with the new guidelines, and the effect was…awkward. But it has also used technology in an innovative way, to create a survey map of self-reported symptoms people are experiencing during the pandemic. It’s not about the logo. The familiar McDonald’s arches were clumsily pulled apart.

Brand 284

Brand Branding Small Business Retail 284

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Creative Media Kit Ideas. By including sponsorship guidelines for influencers, etc.,

How To 176

How To Media Guidelines Pitching 176

Communications Conversations

MARCH 30, 2022

Worse yet: Most aren’t even remotely familiar with social specs, best practices and guidelines to provide informed guidance to the creative team. Plus, the iPhone camera, as we all know, is a wonderful piece of technology full of features. Learn–and teach others–how to shoot on an iPhone. They want real.

Video 113

Video Guidelines Advertising Advertising 113

Deirdre Breakenridge

NOVEMBER 11, 2019

Some constituencies may not be familiar with podcasting, so teach them how to use the technology. Be Creative. We can’t always predict what will resonate, so it’s important to not stick to a formula or rigid guidelines. Make it Easy to Connect. Podcasting is personal.

Community 206

Community Nonprofit Conference Social Media 206

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. The PRCA has published guidelines to help communicators improve the accessibility of their communication.

Publicity 128

Publicity Government Guidelines Facebook 128

Cision

NOVEMBER 19, 2015

Provide guidelines and protocol to avoid big blunders and embrace the small errors. Businesses should embrace live streaming technology while proceeding with caution, understanding the risks and rewards – and create a clear game plan before going live. Images: Giorgio Minguzzi , gdsteam ( Creative Commons ).

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known. If it doesn’t, get rid of it!

Pitching 228

Pitching Agency Social Media Creativity 228

Shift Communications

DECEMBER 2, 2014

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. Oh, the joy and freedom to be creative!). Account Manager, Marketing Technology. Rather than relying heavily on what we’ve learned, we have to stretch our legs and find our own way.

Social Media 165

Social Media Media Guidelines Study 165

Cision

JUNE 22, 2017

I believe our future success will be accomplished by expanding our capabilities through investment in people and technologies. They are critical to helping us recognize our consumers’ needs, understand the holistic industry trends, and incorporate thought leadership and technology.

Healthcare 266

Healthcare Analytics Agency Trends 266

Mindful Marketing

JANUARY 29, 2023

Such breeches of academic integrity are apparently well-underway, as evidenced by the number of impassioned faculty conversations on the topic and by the creation of countervailing technology designed to detect AI infractions. When such immoral requests are made, how will ChatGPT handle them? ” Subscribe to Mindful Matters blog.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Bianchi Biz Blog

JANUARY 21, 2021

Global automotive supplier Freudenberg Sealing Technologies developed a virtual event platform to help it tackle its extensive calendar of industry and customer events. There are almost no limits to the technical possibilities,” Freudenberg Sealing Technologies Communication Manager Sylca Kleiner notes. Get creative!

Automotive 70

Automotive Training Travel Meeting 70

Sword and the Script

MARCH 11, 2017

There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else. Talk to Us!

Tools 68

Tools Marketing Advertising Advertising 68

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. At that point, you’ve got to get the creative juices going and come up with another campaign. As an agency, we put together guidelines, but it also creates a bit of an existential fear for us as well. I agree with you.

Ethics 105

Ethics Data Training Agency 105

Shift Communications

MARCH 2, 2015

Forms and landing pages on many corporate sites are actually hosted by marketing automation software providers, and those pages may not be compliant with Google’s new guidelines, even if your regular corporate website is. Finally, if you’re not able to make these changes alone, SHIFT’s Creative Services team will be glad to lend a hand.

Mobile 60

Mobile SEO Guidelines Software 60

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. While working in the space, I was introduced to more of the laws, regulations, and guidelines clean energy companies must follow in the United States. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

Konnect Agency

APRIL 6, 2021

With many businesses and industries creatively learning to adapt to the “new normal,” some have seen great success. It was a safer alternative and loophole in the restriction guidelines that allowed people to have a little bit of normalcy and get out of the house. amid the home cooking boom.

Travel 52

Travel Film Guidelines Consumer 52

Stephen Waddington

JANUARY 17, 2019

Select Instagram in the ad placement options Google Google Keyword Planner LinkedIn LinkedIn Campaign Manager Pinterest Pinterest Promoted Pins Snap Snap Ad Manager Twitter Twitter Ads YouTube Google Reach Planner Table: Planning tools for technology platforms Audience identification for a campaign is based on demographics and behaviours.

Media 103

Media How To Advertising Advertising 103

Prohibition

JANUARY 17, 2022

Set network-specific guidelines for communicating on social channels (since you’ll have different content and format considerations for each). Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

AUGUST 23, 2023

Establish Clear Expectations : Once you’ve secured a collaboration, clearly communicate your expectations, including the type of content, posting schedule, and any guidelines or restrictions. Show genuine interest in their content and highlight how a partnership could benefit both parties.

Retail 62

Retail Marketing Advertising Advertising 62

Shift Communications

JULY 20, 2015

We pride ourselves on our smart, dedicated, creative (and who can forget ballsy) culture. Jenny gives us insight into her role on the Creative Services team and offers advice for those looking for a glimpse into the SHIFT life. Anything creative! One of our greatest challenges is educating SHIFTers about our creative services.

Agency 60

Agency Creativity Infographics eBook 60

Cision

AUGUST 11, 2016

Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI. When doing so it’s critical that marketers keep a close eye on disclosure and comply with FTC guidelines. Creativity Unbound. Adam Singer, Founder, The Future Buzz. Bryan Eisenberg. Mobile Marketing Watch.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Beyond PR

MARCH 30, 2018

The good news for comms pros: It will be a blend of both technology and human insight. How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities? Maybe the best way to get started is by learning how technology experts are defining AI.

Publicity 85

Publicity Training Technology Data 85

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. The Role of Technology on the Legal Market. They developed these things called “outside counsel guidelines” (OCGs) that in part detailed what they will pay for and what they won’t.

Agency 97

Agency Trends Marketing Survey 97

PRSay

APRIL 19, 2016

Create a small editorial guideline around the interview time and write Pulses for a few days before the interview, and after. You may already be using many of these tactics together, but understanding the timing and tactic sequences that deliver the strongest results is critical, as is constantly brainstorming new, creative combinations.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

NOVEMBER 26, 2016

The hype cycle is a framework the organization applies to study emerging technology markets. Content marketing relies on digitally savvy workflows and creative techniques to reach consumers with engaging content that audiences want to consume and share.”. 3) Execution of Content Marketing. “No Determining who spearheads initiatives.

Brand 60

Brand Branding Content Marketing Film 60

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Solo PR Pro

AUGUST 2, 2022

” The class was horrified when I described the chains we used to make out of them, and the dresses, curtains and other assorted creative uses for them. Be sure you are comfortable both with classroom and online teaching technology. It's moments like these that make teaching fun. Resources for adjunct instructors.

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 198

Writing Communications Marketing B2B 198