Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. The social media marketer didn’t even have access to social media channels. This sort of thing isn’t an anomaly.

Marketing 87

Marketing Guidelines Social Media Conference 87

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. Over the years, I’ve learned the following three basic guidelines help keep readers engaged. 1) Write short sentences. Talk to Us !

Writing 60

Writing Blogging Content Marketing Web 60

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics.

Analysis 147

Analysis Tools Software SMB 147

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting. Marketing Goal 2: Better position your brand or product.

Marketing 170

Marketing Measurement Trends B2B 170

Sword and the Script

APRIL 19, 2022

You don’t have interns firing off marketing emails or press releases – don’t do that here either. If you are worried about it, develop some guidelines – simple and do’s and do not’s to follow. Instead, learn from it and add it to the guidelines. Lots of ghostwriters work with CEOs to write LinkedIn updates. Get creative.

B2B 105

B2B Twitter Brand Branding 105

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Want to write for Cision®? Guidelines for Submitting.

How To 177

How To Guidelines Content Marketing Video 177

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

5W PR

MAY 19, 2020

Paid media is a vital part of just about any PR or marketing plan, but what about increasing the opportunities for and effectiveness of organic media mentions? Creating that communications funnel takes time, discipline, and creativity. Deadlines are constant and, when they pass, their creative team is already working on the next story.

Guidelines 88

Guidelines Creativity Report Writing 88

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Stephen Waddington

DECEMBER 15, 2021

Value of the environment - The Economics of Biodiversity: The Dasgupta Review by Sir Partha Sarathi Dasgupta describes how free markets driven by financial metrics are damaging the natural environment by failing to place a value on natural assets. It’s also an issue of writing style. 30 agencies submitted data to the project.

Publicity 128

Publicity Government Guidelines Facebook 128

Buzzstream

MARCH 7, 2024

I started my career in marketing right after the Google Penguin and Panda algorithms hit, and the repercussions could echo for years to come. Shouldn’t we always be writing content in this way? You can also get creative with this approach. ” But it echoes what you see in the Helpful Content guidelines.

System 62

System Google Policies Guidelines 62

Mindful Marketing

JANUARY 29, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Ill-intentioned people can invent some very unscrupulous schemes when they put their minds to it, e.g., Volkswagen’s infamous defeat device that intentionally tricked auto emission tests.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. I put a few guidelines on this–these folks had to be non-manager/non-director level. I put a few guidelines on this–these folks had to be non-manager/non-director level. So much of effective social media marketing is based on instincts.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

MARCH 1, 2019

When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers. Sure, there are a ton of people DOING influencer marketing right now.

How To 99

How To Guidelines Creativity Examples 99

Buzzstream

FEBRUARY 1, 2024

Guest Post Outreach Email Template When pitching a guest post idea, the golden rule is to follow the writer’s guidelines on the target site. For example, here are the guest post guidelines from the Hubspot blog. If you miss those guidelines, don’t expect your email to get read. You can see the full post here: [link].

Pitching 87

Pitching Infographics Survey Resources 87

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. While working in the space, I was introduced to more of the laws, regulations, and guidelines clean energy companies must follow in the United States.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your thoughts on Influencer Marketing? If it doesn’t, get rid of it!

Pitching 228

Pitching Agency Social Media Creativity 228

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Not only does the site provide great advice to PR pros, its team also disseminates current PR and marketing news updates involving today’s top businesses. Share Tweet Share. Ragan’s PR Daily.

Blogging 68

Blogging Education Resources Creativity 68

Communications Conversations

OCTOBER 13, 2015

” What community relations folks really want (from a marketing metrics perspective) is: More traffic to key volunteer pages on the corporate site asking employees to volunteer. Of course, you’d have to set up guidelines and parameters with the employees. More volunteers? Employee engagement? Enhanced brand reputation?

Corporate 60

Corporate Creativity Employee Instagram 60

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR.

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Blogging Survey B2B Analysis 107

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. By the way, the WSJ reporter on that byline used to write for PRWeek). Then the economy changed.

Agency 95

Agency Trends Marketing Survey 95

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. We agreed to do a market research project with them. How long have we been writing press releases, calling somebody the leading provider of X. I don’t know.

Ethics 105

Ethics Data Training Agency 105

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. My first adjunct position was at Texas Christian University, teaching PR Writing.

Education 107

Education Course Nonprofit Resources 107

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Creating this type of content is more of an art than a science, but there are general guidelines you can follow to help you out along the way. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world.

Writing 110

Writing Case Study Study Brand 110

Ethical Voices

SEPTEMBER 19, 2022

I was working for a digital marketing agency, and then I moved over to an events company, until the pandemic. So, I moved into a creative agency. Thinking about your career, going from events to creative to public relations, what is the most difficult ethical challenge you ever confronted? That turned everything upside down.

Ethics 83

Ethics Radio Sports Facebook 83

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Here are some of my “go to” linked tactics that almost always get pulled out of the Wax Marketing IMC toolkit, particularly when a campaign is in trouble.

Communications 79

Communications Pinterest Reddit Radio 79

Shift Communications

DECEMBER 10, 2015

For marketing and PR professionals, generating images for campaigns or any other needs can be a trying and expensive process. You know how branding works in writing – promoting unity across a brand’s messaging creates a coherent identity. If you have no images at all, get creative. Marketing Coordinator. .

Infographics 60

Infographics Tools Guidelines Writing 60

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. Here are some guidelines. I bet you could come up with some very creative ideas – those are just a few basic ideas as an example. Create content? Did I miss any?

Marketing 40

Marketing Guidelines Social Media Banking 40

Sword and the Script

NOVEMBER 26, 2016

This reality is driving force behind the concept of content marketing which puts the information requirements of customers and prospects before a brand’s need for self-promotion. It’s a chance to shape a market with insight and influence outcomes with utility. 1) The Parallel between Product Placement and Content Marketing.

Brand 60

Brand Branding Content Marketing Film 60

Buzzstream

FEBRUARY 15, 2024

Your Money Your Life (Y-M-Y-L) sites are critiqued even closer for proper E-E-A-T characteristics for Google’s search quality raters per their guidelines. Is the person writing someone with experience in the topic? But your time is better spent writing better content. Write Guest Posts Guest posting sites are a dime a dozen.

How To 71

How To SEO Google Examples 71

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. If you’re a consumer who is considering spending $26,750 (MSRP) for a 2015 Hyundai Genesis, is it reasonable to expect that Hyundai’s marketing will contain no simulations, dramatizations or other fakery? Source: Forbes ).

Film 48

Film Marketing YouTube Advertising 48

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Yes, these companies have smart marketers. Yes, these companies have smart marketers. But the marketers are often busy planning and managing agency resources. Big difference.

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Agency Resources Employee Internal 133