Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.

Publicity 78

Publicity Guidelines Training Transportation 78

Konnect Agency

APRIL 20, 2023

In recent years, influencer marketing has experienced explosive growth and continues to thrive. ” This blog post will explore what de-influencing is, how it impacts the marketing world, and what to expect from it. Leaning into the trend allows brands to tap into the growing demand for authenticity in influencer marketing.

Trends 52

Trends Marketing Ethics Consumer 52

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. But what exactly constitutes a PR stunt, and how does it differ from standard marketing tactics? The key is synergy.

How To 78

How To Ethics Measurement Creativity 78

Sword and the Script

APRIL 19, 2022

You don’t have interns firing off marketing emails or press releases – don’t do that here either. If you are worried about it, develop some guidelines – simple and do’s and do not’s to follow. Instead, learn from it and add it to the guidelines. Get creative. You can be as creative as you want on Twitter.

B2B 103

B2B Twitter Brand Branding 103

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. PR people may also develop guidelines for interacting with the media or even social media. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. PR people may also develop guidelines for interacting with the media or even social media. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 370

Training Media Training Reputation Crisis Communications 370

Communications Conversations

DECEMBER 11, 2018

Over the last year, influencer marketing has been one of the most talked about digital tactics in all of marketing. And, of course, agencies will talk about the relationships they have with influencers (some agencies are completely built around the concept of influencer marketing) and how powerful those can be.

Marketing 98

Marketing Case Study Guidelines Instagram 98

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Guidelines for Submitting. Click here to view our contributor guide. .

How To 177

How To Guidelines Content Marketing Video 177

Barokas

JUNE 7, 2019

With so many product reviews being generated both organically and paid across multiple platforms—Instagram, blogs, vlogs, YouTube—the marketing and advertising game has changed. Engagement/Interaction: Another significant difference between celebrity endorsements and influencer marketing is one-way v. The key players? Influencers.

Marketing 94

Marketing Guidelines Consumer YouTube 94

5W PR

NOVEMBER 17, 2017

In the world of influencer marketing, one thing is certain –a creative, properly executed campaign with just the right influencers can work wonders for a client by increasing brand visibility, creating buzz and even generating sales. It’s important to remember that no guideline is set in stone. By: Ashley, Account Director.

Marketing 74

Marketing Guidelines Agency Creativity 74

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Prohibition

MARCH 4, 2021

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy. When brands chose to partner with the right influencer, the partnership comes across authentically – which is the key to successful influencer marketing.

Instagram 62

Instagram Marketing Social Media Comparison 62

5W PR

MAY 19, 2020

Paid media is a vital part of just about any PR or marketing plan, but what about increasing the opportunities for and effectiveness of organic media mentions? Creating that communications funnel takes time, discipline, and creativity. Deadlines are constant and, when they pass, their creative team is already working on the next story.

Guidelines 88

Guidelines Creativity Report Writing 88

PRSay

MAY 10, 2018

There’s much ado about influencer marketing these days. With the industry expected to grow in marketing spending to $ 10 billion by the year 2020 , it appears the hubbub surrounding it will be more than just a passing phase. Although it’s called “influencer marketing,” the practice aligns with principles of public relations.

Brand 126

Brand Branding Guidelines Creativity 126

Sword and the Script

OCTOBER 3, 2023

This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. The partnership gives PR Newswire customers access to AKA creatives – ostensibly to help produce videos to go with their press releases.

Analysis 144

Analysis Tools Software SMB 144

ImPRessions - Crenshaw Communications

JUNE 28, 2023

These AI systems – capable of creating new, meaningful content – have started to play a significant role in fields like journalism, professional services, banking, marketing and content creation. Where PR falls short Even the best PR program is limited, however.

Technology 170

Technology Strategy Privacy Healthcare 170

Beyond PR

JUNE 9, 2016

PR Newswire recently shared some tweetable tips from our award-winning marketing team. Smith, who is responsible for marketing our IR and compliance services. I recently reached out to Bradley to better understand how he so successfully injects creativity into an otherwise very conservative market.

Creativity 40

Creativity B2B Guidelines Energy 40

Flack's Revenge

FEBRUARY 23, 2017

Luckily, Facebook offers the freedom to be creative and use eye-catching images in your profile, company page, ads and event invites. However, there are image dimensions and sizing guidelines that you must follow, or they will not appear as you like and may not be approved at all.

Facebook 149

Facebook Guidelines Print Social Media 149

Business Wire

APRIL 12, 2017

When you use images on your site or in news releases, marketing materials and the like, it’s best to use the ones your company or client has created. Google image search has guidelines that are very helpful. Be creative, think outside the text box, and make your releases memorable with the right multimedia elements.

Guidelines 150

Guidelines Study Google Creativity 150

Stephen Waddington

MARCH 3, 2020

This blog got exclusive access to a brainstorm in one of London’s leading creative shops. You’ll remember that I shared a brief for a start-up focused on the pants market last month. The market for pants in the UK is approximately 60 million pairs per year. Skidz is aiming for 30% market share in year one.

Pitching 79

Pitching Agency Creativity Guidelines 79

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. I put a few guidelines on this–these folks had to be non-manager/non-director level. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

MARCH 30, 2022

By now, we all know it: Video is a very big deal when it comes to social media marketing. According to Sprout Social, more than half of marketers say that video is the most valuable content type. Your marketing team is working on a cool new video to complement an upcoming campaign. So clearly, video is a big deal in our world.

Video 113

Video Guidelines Advertising Advertising 113

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. They changed their logos in solidarity with the new guidelines, and the effect was…awkward. The third phase of the pandemic has brought out the most substantive PR and marketing campaigns. It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

Shift Communications

DECEMBER 14, 2022

A Q&A on Citrix’s Standout Social Media Campaign with Heath Rudduck, Chief Creative Officer. The B2B tech market is this really noisy environment. The last thing we wanted was for it to disappear into a sea of same and heavy-handed B2B product marketing. Give us the 1,000-foot view of the campaign.

Community 78

Community B2B Social Media Video 78

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. While there are certainly some advantages to early adoption, in a broad sense, B2B marketers all have access to the same general set of tools. And that’s the theme for this week’s Unscripted Marketing links [UML]. The emphasis here is on talent or ability.

Tools 68

Tools Marketing Advertising Advertising 68

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. Collaboration While brands should provide guidelines, it’s essential to give skincare influencers creative freedom. They help brands connect with their target audience in an authentic and engaging way.

Brand 78

Brand Branding How To Analytics 78

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Buzzstream

MARCH 7, 2024

I started my career in marketing right after the Google Penguin and Panda algorithms hit, and the repercussions could echo for years to come. But, by developing a new set of guidelines, Google can disrupt the years of scaled link building with minimal oversight that brands have become accustomed to relying on.

System 62

System Google Policies Guidelines 62

5W PR

AUGUST 22, 2017

These partnerships are used to promote brands and their products across all markets and industries. To ensure your company is abiding by the FTC regulations, social media professionals should familiarize themselves with the guidelines pertaining to social media use. These regulations come with requirements from brands.

Social Media 92

Social Media Guidelines Media Handbook 92

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 94

Case Study Guidelines Study Creativity 94

Konnect Agency

NOVEMBER 9, 2021

All of which work together to amplify a brand’s message through creative multi-platform content. At Konnect Agency, our team of influencer marketing experts works alongside brands to develop meaningful partnerships that drive ROI during this holiday sale season. Providing Clear Creative Guidelines. Final Thoughts.

Creativity 59

Creativity Analytics Guidelines Agency 59

Cision

DECEMBER 2, 2015

Influencer marketing is different. For some marketing tactics, such as email or content marketing, all you need to do is set your mind to it, develop a plan and follow through. But influencer marketing involves people. Image: Jamie ( Creative Commons ). Read the free white paper today! Be Specific.

Brand 120

Brand Branding Guidelines Pitching 120

ImPRessions - Crenshaw Communications

MARCH 14, 2017

That said, a well-executed RFP, drafted for any industry assignment, can be a strong tool to help determine a good fit, as many creative services experts point out. Here are some guidelines we’ve developed for those considering issuing an RFP for public relations services. Enable a productive Q&A session.

Meeting 191

Meeting Agency Creativity Case Study 191

Communications Conversations

MARCH 1, 2019

When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers. Sure, there are a ton of people DOING influencer marketing right now.

How To 99

How To Guidelines Creativity Examples 99

Shift Communications

DECEMBER 2, 2014

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. Oh, the joy and freedom to be creative!). Account Manager, Marketing Technology. Content Marketing Social Media 2015 social media' Chel Wolverton.

Social Media 165

Social Media Media Guidelines Study 165