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Sparking Creativity through TikTok / Reels Assignment

Karen Freberg

I gave the students only a certain amount of time to create content – focusing on the need to be agile, adaptive AND creative all at the same time. Brainstorm ideas for how to showcase the brand in Louisville. Each piece of content was not the same, so it really was fun to see what each student and group created!

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7 Ways To Spark Creative PR Ideas

ImPRessions - Crenshaw Communications

As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas. It strikes like a muse, or lightning from the sky, right?

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Advice From Black Comms Pros on How to Advance in the Profession

PRSay

It’s critically important to have diverse individuals reviewing the creative, reviewing the content” before it goes out. Bennett, senior vice president at FleishmanHillard, serves on PRSA’s Board of Directors and co-leads PRSA’s Black Voices Affinity Group along with Sabrina Browne. Advocacy plays a huge role,” she said. “I

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How to Create A PR Stunt That Gets Noticed

5W PR

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand.

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How to Avoid Brainstorming Your Team Into a Corner

Stern + Associates

“The reason I developed ‘Think Bigger’ is to remove the platitudes to show everyone the how behind creating the most meaningful choices which lead to creative ideas.” The post How to Avoid Brainstorming Your Team Into a Corner appeared first on Stern Strategy Group.

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Your People Are Connected. Here’s How to Leverage It

Stern + Associates

it is possible to leverage social connections at work that sow positive ideas, encourage good deeds and influence groups to unleash innovation, cooperation and productivity. How Social Dynamics Can Spread Ideas. “In He then explains how we can use contagious behaviors to solve them. According to Nicholas A. Christakis, M.D.,

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How to Go Beyond the Persona and Find Your Muse

Contently - Strategy

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. How to find your muse.

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